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Why Behance's Business Model is so successful?

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Behance’s Company Overview


Behance, established in 2006, is a platform that empowers creative professionals to showcase their work, connect with other artists, and discover creative opportunities. Acquired by Adobe in 2012, Behance has become a central hub for designers, illustrators, photographers, and other creatives to exhibit their portfolios, gain exposure, and collaborate on various projects. Behance (stylized as Bēhance) is a network of sites and services specializing in self-promotion, including consulting and online portfolio sites. The company officially launched the 99U Conference, a multi-day event in New York City each year, designed to inspire creative professionals. The company also runs "Action Method," a now-discontinued productivity methodology and product line that helps creative professionals push ideas forward. The company's services include a job board and a subscription-based "Creative Cloud." Behance operates as a social media platform tailored for creative professionals. Its business model centers on providing a space for individuals to create and share their portfolios, fostering a global network of creative talent. Behance's platform enables users to showcase their skills and projects, enhancing their visibility within the creative community and beyond. The platform serves as a bridge between creatives and potential clients, employers, or collaborators. Behance primarily generates revenue through its affiliation with Adobe. Behance integrates seamlessly with other Adobe products as part of the Adobe Creative Cloud suite. Adobe offers premium features to Behance users through its subscription-based Creative Cloud services, creating a symbiotic relationship. Behance's revenue is indirectly tied to Adobe's subscription model, where users subscribing to Adobe's premium plans gain enhanced features and functionalities within Behance. This integration allows Behance to monetize its platform while providing users additional tools and capabilities to enhance their creative endeavors.

https://www.behance.net/

Country: New York

Foundations date: 2006

Type: Private

Sector: Information & Media

Categories: Platform


Behance’s Customer Needs


Social impact:

Life changing: self-actualization

Emotional: rewards me, design/aesthetics, badge value, fun/entertainment, attractiveness

Functional: saves time, simplifies, reduces effort, quality, variety, sensory appeal, informs


Behance’s Related Competitors



Behance’s Business Operations


Affiliation:

Commissions are used in the affiliate revenue model example. Essentially, you resell goods from other merchants or businesses on your website or in your physical store. You are then compensated for referring new consumers to the company offering the goods or services. Affiliates often use a pay-per-sale or pay-per-display model. As a result, the business can access a more diversified prospective client base without extra active sales or marketing efforts. Affiliate marketing is a popular internet business strategy with significant potential for growth. When a client purchases via a referral link, the affiliate gets a portion of the transaction's cost.

Collaborative consumption:

Collaborative Consumption (CC) may be described as a collection of resource circulation systems that allow consumers to both get and supply valued resources or services, either temporarily or permanently, via direct contact with other customers or through the use of a mediator.

Collaborative production:

Producing goods in collaboration with customers based on their input, comments, naming, and price. It represents a new form of the socioeconomic output in which enormous individuals collaborate (usually over the internet). In general, initiatives based on the commons have less rigid hierarchical structures than those found on more conventional commercial models. However, sometimes not always?commons-based enterprises are structured so that contributors are not compensated financially.

Community-funded:

The critical resource in this business strategy is a community's intellect. Three distinct consumer groups comprise this multifaceted business model: believers, suppliers, and purchasers. First, believers join the online community platform and contribute to the production of goods by vendors. Second, buyers purchase these goods, which may be visual, aural, or literary in nature. Finally, believers may be purchasers or providers, and vice versa.

Cross-subsidiary:

When products and goods and products and services are integrated, they form a subsidiary side and a money side, maximizing the overall revenue impact. A subsidiary is a firm owned entirely or in part by another business, referred to as the parent company or holding company. A parent company with subsidiaries is a kind of conglomerate, a corporation that consists of several distinct companies; sometimes, the national or worldwide dispersion of the offices necessitates the establishment of subsidiaries.

Crowdsourcing:

Crowdsourcing is a kind of sourcing in which people or organizations solicit donations from Internet users to acquire required services or ideas. Crowdsourcing differs from outsourcing because work may originate from an undefined public (rather than being commissioned from a particular, identified organization). In addition, those crowdsourcing procedures are a combination of bottom-up and top-down. The benefits of crowdsourcing may include reduced prices, increased speed, better quality, increased flexibility, scalability, and variety. An anonymous crowd adopts a solution to a task or issue, usually through the internet. Contributors are compensated or have the opportunity to win a prize if their answer is selected for manufacturing or sale. Customer engagement and inclusion may help build a good rapport with them, resulting in increased sales and income.

Digital:

A digital strategy is a strategic management and a business reaction or solution to a digital issue, which is often best handled as part of a broader company plan. A digital strategy is frequently defined by the application of new technologies to existing business activities and a focus on enabling new digital skills for their company (such as those formed by the Information Age and frequently as a result of advances in digital technologies such as computers, data, telecommunication services, and the World wide web, to name a few).

Digital transformation:

Digitalization is the systematic and accelerated transformation of company operations, processes, skills, and models to fully exploit the changes and possibilities brought about by digital technology and its effect on society. Digital transformation is a journey with many interconnected intermediate objectives, with the ultimate aim of continuous enhancement of processes, divisions, and the business ecosystem in a hyperconnected age. Therefore, establishing the appropriate bridges for the trip is critical to success.

Digitization:

This pattern is based on the capacity to convert current goods or services into digital versions, which have several benefits over intangible products, including increased accessibility and speed of distribution. In an ideal world, the digitalization of a product or service would occur without compromising the consumer value proposition. In other words, efficiency and multiplication achieved via digitalization do not detract from the consumer's perceived value. Being digitally sustainable encompasses all aspects of sustaining the institutional framework for developing and maintaining digital objects and resources and ensuring their long-term survival.

Dynamic branding:

Dynamic branding is a technique for refreshing your identity without totally altering it. You can link to anything; you may modify the logo according to the seasons or for a particular event. It has been proven effective many times. However, it does not work for every business.

Featured listings:

A highlighted listing is more important and noticeable than a regular listing, providing maximum exposure for your workplace to consumers searching in your region. In addition, customers are attracted to these premium listings because they include more pictures of your home ? and its excellent location.

Freemium:

Freemium is the sum of the words free and premium and refers to a business strategy that provides both free and premium services. The freemium business model works by providing essential services for free and charging for enhanced or extra capabilities. This is a typical practice among many software firms, who offer imperative software for free with restricted functionality, and it is also a popular approach among game developers. While everyone is invited to play the game for free, extra lives and unique game features are accessible only once the player buys.

Platform as a Service (PaaS):

Platform as a Service (PaaS) is a class of cloud computing services that enable users to create, operate, and manage apps without the burden of establishing and maintaining the infrastructure usually involved with designing and developing an app.

Subscription:

Subscription business models are built on the concept of providing a product or service in exchange for recurring subscription income on a monthly or annual basis. As a result, they place a higher premium on client retention than on customer acquisition. Subscription business models, in essence, concentrate on revenue generation in such a manner that a single client makes repeated payments for extended access to a product or service. Cable television, internet providers, software suppliers, websites (e.g., blogs), business solutions providers, and financial services companies utilize this approach, as do conventional newspapers, periodicals, and academic publications.

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