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Why Breather's Business Model is so successful?

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Breather’s Company Overview

Breather, founded in 2012 by Julien Smith and Caterina Rizzi, is a flexible workspace provider that focuses on providing on-demand meeting and office spaces for individuals and businesses. The company operates on the idea that people need convenient and comfortable spaces to work, meet, or focus, without the commitment of long-term leases. Breather offers a network of well-designed, private spaces that users can book for short durations through its online platform or mobile app. Breather is a network of beautiful, private spaces that you can reserve on-demand for any length of time – for a few hours or many days. Their app lets you find a space nearby, unlock it with your phone, and instantly reserve it. Their purpose is to give you the space you need to meet, create, and unwind. They believe that finding space for the things you love shouldn’t be a challenge. Whether it’s for a few hours, overnight, or a couple of days, finding a place to stay or work should be as easy as walking around the corner. That’s why we’re dedicated to opening up new spaces in cities across the globe, with one goal in mind: to help you find space for yourself whenever you need it. Breather's business model revolves around providing flexible workspace solutions on a pay-as-you-go basis. Users can easily find and book Breather spaces, whether for a quick meeting, a day of focused work, or as a temporary office space. Breather monetizes its services by charging users for the time they spend in its spaces, and pricing is typically based on the duration and location of the booking. This model caters to the evolving needs of remote workers, freelancers, and businesses that require on-demand and flexible workspace solutions without the constraints of traditional office leases. Breather's success lies in its ability to offer a seamless and user-friendly platform for booking temporary workspaces, addressing the changing dynamics of the modern work environment. As the demand for flexible working arrangements continues to grow, Breather remains positioned as a key player in the flexible workspace industry, providing convenient and adaptable solutions for professionals and businesses alike.

Country: Québec

Foundations date: 2012

Type: Private

Sector: Consumer Services

Categories: Real Estate

Tags: Space, meeting, office, workspace, work, place, workplace, rooms, room, office space, office space for rent, office space for lease, office space rental, office rental, short term office rental, short term office space, temporary office space, temporary office rental, meeting space, meeting room, meeting space rental, conference room, conference space, conference space rental, event space, event space rental, pop-up shop, pop-up store, pop-up retail, retail space, retail space rental, studio space, studio space rental, photoshoot space, photoshoot space rental, film location, film location rental, team building, team building rental, office space for entrepreneurs, office space for startups, office space for small businesses, office space for freelancers, office space for consultants, office space for professionals, office space for corporate, office space for remote workers, office space for remote teams, office space for remote companies, office space for remote employees, office space for remote startups, office space for remote entrepreneurs, office space for remote consultants, office space for remote professionals, office space for remote small businesses, office space for remote freelancers, office space for remote corporate, office space for remote teams, office space for remote companies

Breather’s Customer Needs

Social impact:

Life changing: affiliation/belonging

Emotional: reduces anxiety, rewards me, design/aesthetics, fun/entertainment, attractiveness, provides access

Functional: saves time, simplifies, reduces risk, reduces effort, reduces cost, quality, variety, sensory appeal, informs

Breather’s Related Competitors

Breather’s Business Operations


A brokerage firm's primary responsibility is to serve as a middleman, connecting buyers and sellers to complete transactions. Accordingly, brokerage firms are compensated through commission once a transaction is completed. For example, when a stock trade order is executed, a transaction fee is paid by an investor to repay the brokerage firm for its efforts in completing the transaction.

Collaborative consumption:

Collaborative Consumption (CC) may be described as a collection of resource circulation systems that allow consumers to both get and supply valued resources or services, either temporarily or permanently, via direct contact with other customers or through the use of a mediator.

Access over ownership:

The accessibility over ownership model is a business concept that allows consumers to utilize a product without owning it. Everything serves a purpose. As a result, consumers all across the Western world are demanding more value from their goods and services, and they are rethinking their relationship with stuff.' Furthermore, with thriving online communities embracing the idea of access above ownership, the internet is developing as a robust platform for sharing models to expand and prosper.

Brands consortium:

A collection of brands that coexist under the auspices of a parent business. The businesses in this pattern develop, produce, and market equipment. Their strength is in copywriting. Occasionally used to refer to a short-term agreement in which many companies (from the same or other industrial sectors or countries) combine their financial and personnel resources to execute a significant project benefiting all group members.

Discount club:

The discount club concept is built on perpetual high-discount deals utilized as a continual marketing plan or a brief period (usually one day). This might be seen as a reduction in the face value of an invoice prepared in advance of its payments in the medium or long term.

On-demand economy:

The on-demand economy is described as economic activity generated by digital marketplaces that meet customer demand for products and services via quick access and accessible supply. The supply chain is managed via a highly efficient, intuitive digital mesh built on top of current infrastructure networks. The on-demand economy is transforming commercial behavior in cities worldwide. The number of businesses, the categories covered, and the industry's growth rate are all increasing. Businesses in this new economy are the culmination of years of technological progress and customer behavior change.

Two-sided market:

Two-sided marketplaces, also called two-sided networks, are commercial platforms featuring two different user groups that mutually profit from the web. A multi-sided platform is an organization that generates value mainly via the facilitation of direct contacts between two (or more) distinct kinds of connected consumers (MSP). A two-sided market enables interactions between many interdependent consumer groups. The platform's value grows as more groups or individual members of each group use it. For example, eBay is a marketplace that links buyers and sellers. Google connects advertising and searchers. Social media platforms such as Twitter and Facebook are also bidirectional, linking consumers and marketers.

Rent instead of buy:

Services that do not need the product to be purchased but rather rent it for the economic benefit of requiring less money to access the commodity. When you rent, you assume less obligation since most of the burden is placed on the owner's shoulders. There is no debt; you are just responsible for the monthly rent. When renting, you have more flexibility by signing a six-month or one-year lease. This implies that you will be confined to that location for at least that period. When your lease term expires, you have the option of switching to another product or renewing your lease.


The item that's being sold is now available for rent on an hourly/daily/monthly/yearly basis. A lease is a contract that specifies the terms under which one can rent a property. It ensures the lessee, the tenant, access to an asset, and the lessor, the property owner or landlord, receives monthly payments from the lessee for a predetermined period of months or years. Both the lessee and the lessor risk penalties for breaching the contract's conditions.

Pay as you go:

Pay as you go (PAYG) business models charge based on actual consumption or use of a product or service. Specific mobile phone contracts work on this principle, in which the user may purchase a phone card that provides credit. However, each call is billed separately, and the credit balance is depleted as the minutes are used (in contrast to subscription models where you pay a monthly fee for calls). Pay as you go is another term for pay & go, pay per use, pay per use, or pay-as-you-go.

Signature for rent model:

The rental model for signatures was developed in response to the widespread use of monthly fees to generate income in businesses that primarily deal in leasing. The subscription business model is when a customer pays a monthly fee to access a product/service. Although magazines and newspapers pioneered the concept, it is currently utilized by a wide variety of companies and websites.

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