This web app uses cookies to compile statistic information of our users visits. By continuing to browse the site you are agreeing to our use of cookies. If you wish you may change your preference or read about cookies

close

Why Cashkaro's Business Model is so successful?

Get all the answers


Cashkaro’s Company Overview


CashKaro, founded in 2013, is a leading cashback and coupon website based in India. The platform operates on an affiliate marketing business model as an intermediary between e-commerce retailers and online shoppers. CashKaro helps users save money on their online purchases by providing cashback and discount offers on a wide range of products and services. CashKaro.com is backed by the honorable Mr. Ratan Tata & one of India's leading VC firms, Kalaari Capital. They are headquartered at Gurgaon, India. CashKaro.com has partnered with 1500+ retailers to provide extra cashback on top of existing discounts/coupon codes when you shop at their partner stores through them. CashKaro's business model is built on affiliate marketing and partnerships with various e-commerce retailers. The platform collaborates with online retailers, including popular brands and marketplaces, to promote their products and drive website traffic. CashKaro is an affiliate partner, earning a commission for every sale generated through its platform. CashKaro's revenue model is commission-based, relying on the affiliate marketing fees paid by partner retailers. When users purchase through CashKaro by clicking on affiliate links, the platform earns a commission from the retailer. A portion of this commission is then passed on to users as cashback, incentivizing them to continue using CashKaro for their online shopping. In addition to commission-based revenue, CashKaro may explore advertising and sponsored content opportunities with partner retailers. The platform's revenue stream is closely tied to the volume of transactions facilitated through its platform, incentivizing CashKaro to continuously enhance its user experience and expand its network of partner retailers. CashKaro's innovative online shopping approach helps users save money and provides retailers with a performance-based marketing channel. The platform's success lies in its ability to create a mutually beneficial ecosystem where both users and e-commerce retailers benefit, making it a prominent player in India's cashback and coupon industry.

https://cashkaro.com/

Country: Haryana

Foundations date: 2013

Type: Private

Sector: Consumer Services

Categories: eCommerce


Cashkaro’s Customer Needs


Social impact:

Life changing: affiliation/belonging

Emotional: rewards me, fun/entertainment, attractiveness

Functional: saves time, makes money, reduces cost, informs


Cashkaro’s Related Competitors



Cashkaro’s Business Operations


Acquiring non customers:

Acquiring non customers who traditionally did not seem to be the target of customer value proposition. Customer acquisition refers to gaining new consumers. Acquiring new customers involves persuading consumers to purchase a company’s products and/or services. Companies and organizations consider the cost of customer acquisition as an important measure in evaluating how much value customers bring to their businesses.

Affiliation:

Commissions are used in the affiliate revenue model example. Essentially, you resell goods from other merchants or businesses on your website or in your physical store. You are then compensated for referring new consumers to the company offering the goods or services. Affiliates often use a pay-per-sale or pay-per-display model. As a result, the business can access a more diversified prospective client base without extra active sales or marketing efforts. Affiliate marketing is a popular internet business strategy with significant potential for growth. When a client purchases via a referral link, the affiliate gets a portion of the transaction's cost.

Cash machine:

The cash machine business model allows companies to obtain money from sales since consumers pay ahead for the goods they purchase, but the costs required to generate the revenue are not yet paid. This increases companies' liquidity, which they may use to pay off debt or make additional investments. Among several others, the online store Amazon often employs this business model.

Customer loyalty:

Customer loyalty is a very successful business strategy. It entails giving consumers value that extends beyond the product or service itself. It is often provided through incentive-based programs such as member discounts, coupons, birthday discounts, and points. Today, most businesses have some kind of incentive-based programs, such as American Airlines, which rewards customers with points for each trip they take with them.

Discount club:

The discount club concept is built on perpetual high-discount deals utilized as a continual marketing plan or a brief period (usually one day). This might be seen as a reduction in the face value of an invoice prepared in advance of its payments in the medium or long term.

eCommerce:

Electronic commerce, or e-commerce (alternatively spelled eCommerce), is a business model, or a subset of a larger business model, that allows a company or person to do business via an electronic network, usually the internet. As a result, customers gain from increased accessibility and convenience, while the business benefits from integrating sales and distribution with other internal operations. Electronic commerce is prevalent throughout all four main market segments: business to business, business to consumer, consumer to consumer, and consumer to business. Ecommerce may be used to sell almost any goods or service, from books and music to financial services and airline tickets.

Group buying:

Group purchasing, also referred to as collective buying, provides goods and services at substantially discounted rates in exchange for a minimum number of customers. Typically, these websites offer a discount of the day, which becomes active after a certain amount of individuals agree to purchase the goods or service. In addition, numerous group purchasing sites operate by arranging discounts with local businesses and increasing foot traffic in return for lower pricing.

Online marketplace:

An online marketplace (or online e-commerce marketplace) is a kind of e-commerce website in which product or service information is supplied by various third parties or, in some instances, the brand itself, while the marketplace operator handles transactions. Additionally, this pattern encompasses peer-to-peer (P2P) e-commerce between businesses or people. By and large, since marketplaces aggregate goods from a diverse range of suppliers, the variety and availability are typically greater than in vendor-specific online retail shops. Additionally, pricing might be more competitive.

Revenue sharing:

Revenue sharing occurs in various forms, but each iteration includes the sharing of operational gains or losses amongst connected financial players. Occasionally, revenue sharing is utilized as an incentive program ? for example, a small company owner may pay partners or colleagues a percentage-based commission for recommending new clients. Occasionally, revenue sharing is utilized to share the earnings generated by a corporate partnership.

Two-sided market:

Two-sided marketplaces, also called two-sided networks, are commercial platforms featuring two different user groups that mutually profit from the web. A multi-sided platform is an organization that generates value mainly via the facilitation of direct contacts between two (or more) distinct kinds of connected consumers (MSP). A two-sided market enables interactions between many interdependent consumer groups. The platform's value grows as more groups or individual members of each group use it. For example, eBay is a marketplace that links buyers and sellers. Google connects advertising and searchers. Social media platforms such as Twitter and Facebook are also bidirectional, linking consumers and marketers.

Embed code:

x
Copy the code below and embed it in yours to show this business model canvas in your website.