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Why CreativeSocial's Business Model is so successful?

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CreativeSocial’s Company Overview


Creative Social is a club for creative and brand leaders. Their purpose is to unleash creativity and innovation to deliver better business and culture. They do this through inspiring events, content, training and CS Labs, an experimental arm for brands. Clients include Absolut, Converse, Sonos and Twitter. 

http://www.creativesocial.com

Country: England

Foundations date: 2004

Type: Private

Sector: Consumer Services

Categories: Professional Services


CreativeSocial’s Customer Needs


Social impact:

Life changing: self-actualization, motivation, affiliation/belonging

Emotional: badge value, attractiveness

Functional: organizes, integrates, connects, quality, variety, informs


CreativeSocial’s Related Competitors



CreativeSocial’s Business Operations


Collaborative production:

Producing goods in collaboration with customers based on their input, comments, naming, and price. It represents a new form of the socioeconomic output in which enormous individuals collaborate (usually over the internet). In general, initiatives based on the commons have less rigid hierarchical structures than those found on more conventional commercial models. However, sometimes not always?commons-based enterprises are structured so that contributors are not compensated financially.

Digital transformation:

Digitalization is the systematic and accelerated transformation of company operations, processes, skills, and models to fully exploit the changes and possibilities brought about by digital technology and its effect on society. Digital transformation is a journey with many interconnected intermediate objectives, with the ultimate aim of continuous enhancement of processes, divisions, and the business ecosystem in a hyperconnected age. Therefore, establishing the appropriate bridges for the trip is critical to success.

Membership club:

Belonging to a group, either individually or collectively. Certain memberships may charge a fee to join or participate, while others are free. Others have particular skill criteria that must be met before membership is granted. Members are entitled to specific benefits or advantages, but not all members may enjoy the same rights and privileges. Another method is taken by a members-only luxury lifestyle management business that offers concierge services such as vacation reservations, restaurant suggestions, and event access.

Knowledge and time:

It performs qualitative and quantitative analysis to determine the effectiveness of management choices in the public and private sectors. Widely regarded as the world's most renowned management consulting firm. Descriptive knowledge, also called declarative knowledge or propositional knowledge, is a subset of information represented in declarative sentences or indicative propositions by definition. This differentiates specific knowledge from what is usually referred to as know-how or procedural knowledge, as well as knowledge of or acquaintance knowledge.

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