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Why Cricbuzz's Business Model is so successful?

Get all the answers

Cricbuzz’s Company Overview

Cricbuzz, the No. 1 Cricket App on Google Play, now brings Cricket in Hindi, Tamil, Kannada, Telugu, Marathi, and Bengali. The app provides ball-by-ball coverage of all international cricket matches (Test, ODI, and T20), Indian Premier League (IPL), ICC Cricket World Cup, Champions League T20, Big Bash and other major domestic tournaments from across the globe in regional languages. Top Features: Live cricket score updates and ball-by-ball text commentary that helps you visualize the action. Match Timelines and Twitter Timelines on the Commentary page (Match Center). Match alerts via push notification service so you don't miss the latest news. Cricbuzz is a renowned sports media platform, notably recognized for its comprehensive coverage and analysis of cricket events worldwide. Launched in 2004, Cricbuzz has become a go-to destination for cricket enthusiasts, offering real-time updates, live scores, commentary, news, and engaging content related to the sport. Operating through a user-friendly website and mobile application, Cricbuzz caters to the diverse needs of cricket fans, providing a seamless and interactive experience. The platform's business model revolves around digital advertising, sponsorships, and partnerships. Cricbuzz generates revenue by featuring advertisements on its website and app, collaborating with brands for sponsorships, and providing brands with opportunities for targeted marketing to its extensive user base. With its commitment to delivering timely and engaging cricket content, Cricbuzz has become an integral part of the global cricketing ecosystem, connecting fans with the latest happenings in the world of cricket.

Country: Karnataka

Foundations date: 2004

Type: Private

Sector: Information & Media

Categories: Press

Cricbuzz’s Customer Needs

Social impact:

Life changing: affiliation/belonging

Emotional: fun/entertainment, rewards me, therapeutic value, nostalgia

Functional: informs, variety, quality, sensory appeal

Cricbuzz’s Related Competitors

Cricbuzz’s Business Operations


This approach generated money by sending promotional marketing messages from other businesses to customers. When you establish a for-profit company, one of the most critical aspects of your strategy is determining how to generate income. Many companies sell either products or services or a mix of the two. However, advertisers are frequently the source of the majority of all of the revenue for online businesses and media organizations. This is referred to as an ad-based income model.


Freemium is the sum of the words free and premium and refers to a business strategy that provides both free and premium services. The freemium business model works by providing essential services for free and charging for enhanced or extra capabilities. This is a typical practice among many software firms, who offer imperative software for free with restricted functionality, and it is also a popular approach among game developers. While everyone is invited to play the game for free, extra lives and unique game features are accessible only once the player buys.

Platform as a Service (PaaS):

Platform as a Service (PaaS) is a class of cloud computing services that enable users to create, operate, and manage apps without the burden of establishing and maintaining the infrastructure usually involved with designing and developing an app.

Software as a Service (SaaS):

Software as a Service (SaaS) is a paradigm for licensing and delivering subscription-based and centrally hosted software. Occasionally, the term on-demand software is used. SaaS is usually accessible through a web browser via a thin client. SaaS has established itself as the de facto delivery mechanism for a large number of commercial apps. SaaS has been integrated into virtually every major enterprise Software company's strategy.

Online marketplace:

An online marketplace (or online e-commerce marketplace) is a kind of e-commerce website in which product or service information is supplied by various third parties or, in some instances, the brand itself, while the marketplace operator handles transactions. Additionally, this pattern encompasses peer-to-peer (P2P) e-commerce between businesses or people. By and large, since marketplaces aggregate goods from a diverse range of suppliers, the variety and availability are typically greater than in vendor-specific online retail shops. Additionally, pricing might be more competitive.


In most instances, support is not intended to be philanthropic; instead, it is a mutually beneficial commercial relationship. In the highly competitive sponsorship climate of sport, a business aligning its brand with a mark seeks a variety of economic, public relations, and product placement benefits. Sponsors also seek to establish public trust, acceptability, or alignment with the perceived image a sport has built or acquired by leveraging their connection with an athlete, team, league, or the sport itself.

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