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Why Deporvillage's Business Model is so successful?

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Deporvillage’s Company Overview


Deporvillage is a leading online sports retailer specializing in cycling, running, outdoor, fitness, and other sporting goods. Founded in 2010 and headquartered in Manresa, Spain, the company's mission is to provide a comprehensive range of high-quality sporting products at competitive prices. Deporvillage stocks over 500 brands and offers more than 60,000 products, ensuring that sports enthusiasts of all levels can find the gear they need. The company is committed to customer satisfaction, offering expert advice, secure online shopping, and fast delivery services. Deporvillage operates under an e-commerce business model, selling products directly to consumers through its online platform. The company sources its wide variety of sports equipment and clothing from various brands and manufacturers, offering customers a one-stop-shop for all their sporting needs. Deporvillage's platform is designed to provide a seamless shopping experience, with easy navigation, detailed product descriptions, and customer reviews to assist in purchasing decisions. Revenue for Deporvillage is primarily generated through the sale of goods on its online platform. The company's pricing strategy is competitive, aiming to provide customers with high-quality products at affordable prices. In addition to revenue from product sales, Deporvillage also generates income from shipping fees. The company has experienced significant growth since its inception, with an increasing customer base and expanding product range contributing to a steady increase in revenue.

https://www.deporvillage.net/

Country: Spain

Foundations date: 2010

Type: Private

Sector: Consumer Goods

Categories: eCommerce


Deporvillage’s Customer Needs


Social impact:

Life changing: affiliation/belonging, motivation

Emotional: design/aesthetics, wellness, attractiveness, provides access

Functional: quality, variety, informs


Deporvillage’s Related Competitors



Deporvillage’s Business Operations


Curated retail:

Curated retail guarantees focused shopping and product relevance; it presents a consumer with the most appropriate options based on past purchases, interactions, and established preferences. It may be provided via human guidance, algorithmic recommendations, or a combination of the two.

Cross-selling:

Cross-selling is a business strategy in which additional services or goods are offered to the primary offering to attract new consumers and retain existing ones. Numerous businesses are increasingly diversifying their product lines with items that have little resemblance to their primary offerings. Walmart is one such example; they used to offer everything but food. They want their stores to function as one-stop shops. Thus, companies mitigate their reliance on particular items and increase overall sustainability by providing other goods and services.

Customer relationship:

Due to the high cost of client acquisition, acquiring a sizable wallet share, economies of scale are crucial. Customer relationship management (CRM) is a technique for dealing with a business's interactions with current and prospective customers that aims to analyze data about customers' interactions with a company to improve business relationships with customers, with a particular emphasis on retention, and ultimately to drive sales growth.

Customer loyalty:

Customer loyalty is a very successful business strategy. It entails giving consumers value that extends beyond the product or service itself. It is often provided through incentive-based programs such as member discounts, coupons, birthday discounts, and points. Today, most businesses have some kind of incentive-based programs, such as American Airlines, which rewards customers with points for each trip they take with them.

Digital transformation:

Digitalization is the systematic and accelerated transformation of company operations, processes, skills, and models to fully exploit the changes and possibilities brought about by digital technology and its effect on society. Digital transformation is a journey with many interconnected intermediate objectives, with the ultimate aim of continuous enhancement of processes, divisions, and the business ecosystem in a hyperconnected age. Therefore, establishing the appropriate bridges for the trip is critical to success.

Low cost:

A pricing strategy in which a business provides a low price in order to drive demand and increase market share. Additionally referred to as a low-price approach. The low-cost model has sparked a revolution in the airline industry. The end-user benefits from low-cost tickets as a result of a revenue strategy that seeks various sources of income. Ryanair was one of the first businesses to embrace this approach.

Experience selling:

An experience in the sales model describes how a typical user perceives or comprehends a system's operation. A product or service's value is enhanced when an extra customer experience is included. Visual representations of experience models are abstract diagrams or metaphors derived from recognizable objects, actions, or systems. User interfaces use a range of experience models to help users rapidly comprehend what is occurring in the design, where they are, and what they may do next. For example, a software experience model may depict the connection between two applications and the relationship between an application and different navigation methods and other system or software components.

Online marketplace:

An online marketplace (or online e-commerce marketplace) is a kind of e-commerce website in which product or service information is supplied by various third parties or, in some instances, the brand itself, while the marketplace operator handles transactions. Additionally, this pattern encompasses peer-to-peer (P2P) e-commerce between businesses or people. By and large, since marketplaces aggregate goods from a diverse range of suppliers, the variety and availability are typically greater than in vendor-specific online retail shops. Additionally, pricing might be more competitive.

eCommerce:

Electronic commerce, or e-commerce (alternatively spelled eCommerce), is a business model, or a subset of a larger business model, that allows a company or person to do business via an electronic network, usually the internet. As a result, customers gain from increased accessibility and convenience, while the business benefits from integrating sales and distribution with other internal operations. Electronic commerce is prevalent throughout all four main market segments: business to business, business to consumer, consumer to consumer, and consumer to business. Ecommerce may be used to sell almost any goods or service, from books and music to financial services and airline tickets.

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