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Why Dubizzle's Business Model is so successful?

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Dubizzle’s Company Overview

Dubizzle, based in the United Arab Emirates, is an online classifieds platform that facilitates buying and selling across various categories, including real estate, jobs, services, and second-hand goods. Established in 2005, Dubizzle quickly became a prominent platform in the Middle East, connecting individuals and businesses looking to trade or find services. It has become the number one platform for users to buy, sell, or find anything in their community. In a community where underused goods are redistributed to fill a new need and become wanted again, non-product assets such as space, skills, and money are exchanged and traded in new ways that don’t always require centralized institutions or ‘middlemen.’ A community where you can find a job, get a better job, find your lost pet, or bring a great deal on a used car. Each month, 1.5 million people visit the site, generating over 10 million monthly page impressions, viewing over 1.5 million different adverts, and spending on average 19 minutes on the site. Dubizzle operates as an online classifieds marketplace, allowing users to post free advertisements for their products, services, or job listings. The platform provided a user-friendly interface for individuals and businesses to create listings, making it a destination for locals and expatriates in the UAE. Dubizzle's business model was centered around enabling user transactions and fostering a peer-to-peer marketplace for various goods and services. Dubizzle primarily generated revenue through premium listings and advertising services. While basic listings were free, the platform offered paid options that enhanced visibility and prominence for sellers. Premium listings featured higher in search results and attracted more attention from potential buyers. Additionally, Dubizzle monetized through partnerships with businesses looking to advertise their products and services to the platform's extensive user base. This combination of premium listings and advertising allowed Dubizzle to maintain a thriving online marketplace while providing value to individual sellers and businesses.

Country: Dubai

Foundations date: 2005

Type: Private

Sector: Consumer Services

Categories: eCommerce

Dubizzle’s Customer Needs

Social impact:

Life changing: affiliation/belonging

Emotional: fun/entertainment, nostalgia, rewards me, badge value, design/aesthetics

Functional: saves time, simplifies, makes money, reduces risk, organizes, reduces effort, avoids hassles, reduces cost, quality, variety, sensory appeal, informs

Dubizzle’s Related Competitors

Dubizzle’s Business Operations

Classified advertising:

Classified advertising is most prevalent in newspapers, online publications, and other periodicals that may be sold or given for free. As a result, classified ads are much less expensive than more prominent display ads companies use, even though advertisements are more prevalent.


This approach generated money by sending promotional marketing messages from other businesses to customers. When you establish a for-profit company, one of the most critical aspects of your strategy is determining how to generate income. Many companies sell either products or services or a mix of the two. However, advertisers are frequently the source of the majority of all of the revenue for online businesses and media organizations. This is referred to as an ad-based income model.

Corporate renaissance:

Improving management and performance for companies of all sizes, industries, and globally via creative solutions. Alternate Capital Raising Platform is a novel method of obtaining money that connects the prospective buyer with available capital sources such as venture capital funds, angel investors, and others.

Featured listings:

A highlighted listing is more important and noticeable than a regular listing, providing maximum exposure for your workplace to consumers searching in your region. In addition, customers are attracted to these premium listings because they include more pictures of your home ? and its excellent location.

Online marketplace:

An online marketplace (or online e-commerce marketplace) is a kind of e-commerce website in which product or service information is supplied by various third parties or, in some instances, the brand itself, while the marketplace operator handles transactions. Additionally, this pattern encompasses peer-to-peer (P2P) e-commerce between businesses or people. By and large, since marketplaces aggregate goods from a diverse range of suppliers, the variety and availability are typically greater than in vendor-specific online retail shops. Additionally, pricing might be more competitive.


This model collects data and connects it to others; it is suggested to investigate the impact of advertising on consumer purchase dynamics by explicitly linking the distribution of exposures from a brand's media schedule to the brand purchase incidence behavior patterns over time. The danger is that we may be unable to react productively and cost-effectively to technological and market changes.

Peer to Peer (P2P):

A peer-to-peer, or P2P, service is a decentralized platform that enables two people to communicate directly, without the need for a third-party intermediary or the usage of a corporation providing a product or service. For example, the buyer and seller do business now via the P2P service. Certain peer-to-peer (P2P) services do not include economic transactions such as buying and selling but instead connect people to collaborate on projects, exchange information, and communicate without the need for an intermediary. The organizing business provides a point of contact for these people, often an online database and communication service. The renting of personal goods, the supply of particular products or services, or the exchange of knowledge and experiences are all examples of transactions.

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