This web app uses cookies to compile statistic information of our users visits. By continuing to browse the site you are agreeing to our use of cookies. If you wish you may change your preference or read about cookies

close

Why Enpal's Business Model is so successful?

Get all the answers


Enpal’s Company Overview


Enpal is a leading Berlin-based company that specializes in the renewable energy sector. Established in 2017, the company's mission is to revolutionize the energy market by providing affordable and sustainable solar energy solutions. Enpal offers a comprehensive service package that includes consultation, planning, installation, and maintenance of photovoltaic systems for private homes. The company is committed to making solar energy accessible to everyone, thereby contributing to the global effort to combat climate change. Enpal's innovative approach, combined with its dedication to customer service, has made it a trusted name in the green energy sector. Enpal's business model is based on leasing solar energy systems to homeowners. Instead of a traditional purchase model, Enpal offers a flexible leasing arrangement where customers pay a fixed monthly fee for the solar energy system. This model allows homeowners to switch to solar energy without the high upfront costs typically associated with the installation of solar panels. The lease term generally lasts for 20 years, during which Enpal takes care of all maintenance and repair services, ensuring a hassle-free experience for the customer. The revenue model of Enpal primarily revolves around the monthly leasing fees paid by its customers. The company benefits from the long-term nature of these leases, ensuring a consistent revenue stream. Additionally, Enpal also benefits from government incentives for renewable energy in some regions. As the owner of the solar panels during the lease term, Enpal can claim these incentives, providing an additional source of revenue. Furthermore, any excess energy produced by the solar panels can be sold back to the grid, creating another potential revenue stream for the company.

https://www.enpal.de/

Country: Germany

Foundations date: 2017

Type: Private

Sector: Energy & Utilities

Categories: Energy


Enpal’s Customer Needs


Social impact:

Life changing: motivation, affiliation/belonging

Emotional: design/aesthetics, provides access

Functional: simplifies, reduces cost, quality, informs


Enpal’s Related Competitors



Enpal’s Business Operations


Customer relationship:

Due to the high cost of client acquisition, acquiring a sizable wallet share, economies of scale are crucial. Customer relationship management (CRM) is a technique for dealing with a business's interactions with current and prospective customers that aims to analyze data about customers' interactions with a company to improve business relationships with customers, with a particular emphasis on retention, and ultimately to drive sales growth.

Customer loyalty:

Customer loyalty is a very successful business strategy. It entails giving consumers value that extends beyond the product or service itself. It is often provided through incentive-based programs such as member discounts, coupons, birthday discounts, and points. Today, most businesses have some kind of incentive-based programs, such as American Airlines, which rewards customers with points for each trip they take with them.

Aikido:

The aikido business model is often characterized as using a competitor's strength to get an edge over them. This is accomplished through finding weaknesses in a competitor's strategic position. In addition, it adds to marketing sustainability by exposing rivals' flaws, finding internal and external areas for development, and attracting consumers via specific product offers that deviate from the norm.

Digital transformation:

Digitalization is the systematic and accelerated transformation of company operations, processes, skills, and models to fully exploit the changes and possibilities brought about by digital technology and its effect on society. Digital transformation is a journey with many interconnected intermediate objectives, with the ultimate aim of continuous enhancement of processes, divisions, and the business ecosystem in a hyperconnected age. Therefore, establishing the appropriate bridges for the trip is critical to success.

Integrator:

A systems integrator is an individual or business specializing in integrating component subsystems into a unified whole and ensuring that those subsystems work correctly together. A process is known as system integration. Gains in efficiency, economies of scope, and less reliance on suppliers result in cost reductions and may improve the stability of value generation.

Low cost:

A pricing strategy in which a business provides a low price in order to drive demand and increase market share. Additionally referred to as a low-price approach. The low-cost model has sparked a revolution in the airline industry. The end-user benefits from low-cost tickets as a result of a revenue strategy that seeks various sources of income. Ryanair was one of the first businesses to embrace this approach.

Shared rental:

In this model, businesses offer rental services while individuals rent items and pay appropriately. The procedure through which a current homeowner puts their home or an empty room available for short-term rental as an alternate type of housing. Peer-to-peer rental of property is a kind of peer-to-peer renting, which is a component of the sharing economy. The business strategy is almost identical to that of a conventional vacation rental. Through peer-to-peer property rental, participating homeowners may earn money by renting out their primary residence or an empty room they may have available.

Sustainability-focused:

Companies that manufacture fast-moving consumer goods and services and are committed to sustainability do ecological impact assessments on their products and services. While research-based green marketing needs facts, green storytelling requires imagination and location. Employees responsible for the brand definition and green marketers collaborate with product and service designers, environmental groups, and government agencies.

Technology trends:

New technologies that are now being created or produced in the next five to ten years will significantly change the economic and social landscape. These include but are not limited to information technology, wireless data transmission, human-machine connection, on-demand printing, biotechnology, and sophisticated robotics.

Rent instead of buy:

Services that do not need the product to be purchased but rather rent it for the economic benefit of requiring less money to access the commodity. When you rent, you assume less obligation since most of the burden is placed on the owner's shoulders. There is no debt; you are just responsible for the monthly rent. When renting, you have more flexibility by signing a six-month or one-year lease. This implies that you will be confined to that location for at least that period. When your lease term expires, you have the option of switching to another product or renewing your lease.

Lease:

The item that's being sold is now available for rent on an hourly/daily/monthly/yearly basis. A lease is a contract that specifies the terms under which one can rent a property. It ensures the lessee, the tenant, access to an asset, and the lessor, the property owner or landlord, receives monthly payments from the lessee for a predetermined period of months or years. Both the lessee and the lessor risk penalties for breaching the contract's conditions.

Energy:

Energy development is an area of study concerned with adequate primary and secondary energy sources to satisfy society's requirements. These activities include those that promote the development of conventional, alternative, and renewable energy sources and the recovery and recycling of energy that otherwise would have been squandered.

Innovative retail banking model:

The design has no resemblance to a bank but more to a coffee shop. There is free wifi and a large number of iPads accessible for internet use. Automated teller machines (ATMs) are located around the perimeter of the coffee shop, allowing customers to conduct financial transactions. The workforce consists of a mix of coffee shop patrons and banking personnel who circulate and make themselves accessible. If you need services not available through an ATM, fully trained bank personnel can offer all services typically available at a conventional bank branch.

Signature for rent model:

The rental model for signatures was developed in response to the widespread use of monthly fees to generate income in businesses that primarily deal in leasing. The subscription business model is when a customer pays a monthly fee to access a product/service. Although magazines and newspapers pioneered the concept, it is currently utilized by a wide variety of companies and websites.

Solution provider:

A solution provider consolidates all goods and services in a particular domain into a single point of contact. As a result, the client is supplied with a unique know-how to improve efficiency and performance. As a Solution Provider, a business may avoid revenue loss by broadening the scope of the service it offers, which adds value to the product. Additionally, close client interaction enables a better understanding of the customer's habits and requirements, enhancing goods and services.

Embed code:

x
Copy the code below and embed it in yours to show this business model canvas in your website.