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Why Everli's Business Model is so successful?

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Everli’s Company Overview


Everli is a leading European online grocery delivery service that is dedicated to transforming the way people shop for groceries. Founded in 2014 and based in Milan, Italy, Everli allows customers to choose their favorite supermarket and shop online, with a selection of more than 50,000 products. The company is committed to delivering fresh, high-quality groceries from local stores directly to customers' doors, at a time that suits them. Everli operates in multiple cities across Italy, Poland, Czech Republic, and France, partnering with several supermarkets to provide a wide range of products to its customers.

Everli's business model is centered around its online platform that connects consumers with a network of partner supermarkets and personal shoppers. Customers can browse through a wide array of products listed on the platform, place their orders, and have them delivered to their homes. The company's unique value proposition lies in its ability to provide a personalized, convenient, and time-saving grocery shopping experience. The platform offers a seamless user interface, real-time order tracking, and the ability to schedule deliveries according to the customer's convenience.

As for its revenue model, Everli primarily earns income through delivery fees charged to customers. The fee varies depending on the order size and the chosen delivery time. Additionally, Everli also gains revenue from its partnership with supermarkets. The company charges a commission on each product sold through its platform. This dual revenue stream, from both customers and partner supermarkets, ensures a steady flow of income while also providing value to all stakeholders involved.

https://it.everli.com/it/

Everli’s Related Competitors



Everli’s Business Model Canvas


Everli’s Key Partners
  • Venture Incubators (LVenture Group and 360 Capital Partners)
  • Third party retailers
  • Payment service provider
Everli’s Key Activities
  • Recruitment
  • Staff Training
  • Operations
  • Logistics
  • Customers support
  • Technology development
  • Security and Compliance
  • Decision Making
Everli’s Key Resources
  • Platform
  • CEO+COO+CTO
  • Staff
  • Software engineers
  • Data analysts
  • Traffic acquisition
  • Database Store
  • Organic Traffic
  • SEO
  • IT infrastructure
  • Financial resources
Everli’s Value Propositions
  • Same day delivery for supermarkets
  • Long-term saving
  • Deep integration with retailers
  • Customer service
Everli’s Customer Relationships
  • Free
  • Automated
  • Groceries with a few taps
  • Delivery people share live information and updates through the app
Everli’s Customer Segments
  • Individuals and Families Seeking Convenience in Grocery Shopping
  • Busy Professionals Looking for Time-Saving Solutions
  • Health-Conscious Consumers
  • Environmentally Aware Individuals
  • Tech-Savvy Shoppers
  • Small grocers
  • Everli connects customers with a network of personal shoppers
  • Local communities
Everli’s Channels
  • Website
  • Mobile app
  • API
  • Dashboard
  • Blog
  • Social networks
  • Platform
  • Local sales
Everli’s Cost Structure
  • Operations
  • Marketing
  • Customer service
  • Staff
  • Product management
  • Legal
  • Development
  • Platform maintenance
  • IT infrastructure maintenance
  • Card payment system
  • Chatbot integration and maintenance
Everli’s Revenue Streams
  • Commission-based model
  • For each order delivered Everli takes a variable commission from its retail partners
  • For each order placed by a user Everli charges a variable delivery fee

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Everli’s Revenue Model


Everli makes money by combining different business models. Below, you will find the list of the different monetization strategies identified for this company:

  • Transaction facilitator
  • Uberization
  • Lean Start-up
  • Mobile first behavior
  • Experience selling
  • On-demand economy
  • Two-sided market
  • Revenue sharing
  • Online marketplace
  • Sharing economy
  • Supermarket
  • Codifying a distinctive service capability
  • Digital transformation
  • Dynamic pricing
  • Sustainability-focused
  • Discount club
  • Spectrum retail
  • Customer loyalty
  • Integrator
Analytics


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Everli’s Case Study


Everli's CASE STUDY

Everli, a prominent name in the European online grocery delivery sector, has revolutionized how individuals shop for groceries. Founded in Milan, Italy, in 2014, Everli's mission is to bring fresh, high-quality groceries from local stores to customers' doorsteps, thereby transforming an essential, everyday chore into a convenient and effortless experience. Here, we delve into the intricate workings of Everli, highlighting what makes its business model unique and how it addresses evolving customer needs in the digital age.

A Journey of Transformative Convenience

When Everli entered the market, the idea of online grocery shopping was still relatively novel in many European countries. However, founders had a vision: to bring the ease of e-commerce to the weekly supermarket trip. This vision resonated in an era where consumers increasingly valued time efficiency and convenience. Backed by venture incubators such as LVenture Group and 360 Capital Partners, Everli hit the ground running, determined to make grocery shopping as frictionless as possible. Numeric data underscores this transformation. According to statistics from Eurostat, in 2020 alone, the share of individuals in the EU who made an online purchase stood at 72 percent, up from 60 percent in 2014 (Eurostat, 2021). The growing acceptance of e-commerce provided fertile ground for Everli's sophisticated yet user-friendly platform.

Business Model and Unique Value Proposition

Everli's business model operates on a dual revenue stream: delivery fees from customers and commissions from partner supermarkets. This structure guarantees a reliable income while ensuring all stakeholders derive value from the system. Delivery fees are dynamic, varying based on order size and delivery timing, embodying a replicable and scalable revenue-sharing model. However, what makes Everli truly special is its unique value proposition. The platform strikes a perfect balance between a user-friendly interface and robust backend operations. As customers shop online, they have access to over 50,000 meticulously categorized products sourced from local supermarkets, a testament to Everli’s extensive partnerships. Moreover, the personal shopper concept elevates the service. Unlike standard delivery services, Everli connects customers with dedicated shoppers who manage the entire grocery shopping process, from item selection to delivery. This personal touch meets the emotional and functional needs of customers, offering not just access but reducing effort and avoiding hassles.

Operational Excellence

Maintaining an efficient, customer-centric service demands robust internal operations. Recruitment, staff training, and stringent logistics are the backbone. A recent report indicated that Everli now operates in multiple cities across Italy, Poland, Czech Republic, and France (Digital Commerce 360, 2022). Each order, managed end-to-end by highly trained shoppers, reassures customers of quality and accountability. Everli's technological infrastructure also plays a crucial role. Security and compliance teams work tirelessly to protect sensitive customer data, while data analysts continually optimize logistics through machine learning and big data analytics. This digital sophistication positions Everli as a "Digirati"—companies that excel in digital maturity and exploit technology for innovative business operations (MIT Sloan Management Review, 2020).

Customer-Centric Approach

Understanding the customer is central to Everli's success. Whether it’s busy professionals seeking time-saving solutions, health-conscious consumers needing quality produce, or tech-savvy millennials, Everli’s platform caters to a broad demographic. Every interaction, every touchpoint, is designed to offer value. Shoppers are not merely seen as passive recipients but active participants in the digital marketplace. Real-time tracking, seamless communication, and flexibility in scheduling deliveries turn grocery shopping into an engaging, delightful experience. This customer-centric approach reflects a deeper understanding and alignment with modern consumer needs—as Harvard Business Review notes, businesses that prioritize customer experience see higher customer satisfaction and long-term loyalty (HBR, 2020).

Innovation and Sustainability

Today's consumers are more environmentally aware, and sustainability is embedded in Everli’s business model. The company’s operational practices, such as reducing plastic use and offering eco-friendly packaging, resonate with eco-conscious shoppers. Additionally, the use of dark stores—warehouses that cater exclusively to online grocery orders—ensures minimal wastage and optimized supply chains. Experts in the field commend Everli's sustainable practices. "Companies that incorporate eco-friendly initiatives find not only cost efficiencies but also enhanced brand loyalty among millennials and Gen Z consumers," states a report from McKinsey & Company (McKinsey, 2021).

Conquest Beyond Borders

Everli’s expansion into Poland, the Czech Republic, and France demonstrates that the company’s model is both scalable and adaptable. Each new market brings unique challenges, from cultural preferences to regulatory landscapes. Yet, Everli's commitment to localized operations and partnerships ensures it remains attuned to market-specific needs while leveraging its overall technological and operational expertise. We find inspiration in Everli’s ability to break barriers and consistently deliver on its promises of convenience and quality. In a world where consumer expectations continue to evolve rapidly, Everli's adaptability, technological prowess, and unwavering customer focus set it apart as a leader in the e-commerce grocery sector. In summary, Everli’s journey from a startup in Milan to a key player in the European grocery delivery market encapsulates the perfect blend of innovation, customer-centric service, and operational efficiency. With ambitious growth plans and a commitment to transforming grocery shopping, Everli stands out as a beacon of modern retail, fundamentally changing how we shop for groceries in the digital age.


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