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Why Five Star Business Finance's Business Model is so successful?

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Five Star Business Finance’s Company Overview

Five Star Business Finance Limited provides loans to small businesses in India. It offers loans to small and medium enterprises, including micro, small, and medium enterprises, and traders, manufacturers, and service providers. The company also provides working capital loans, machinery and equipment purchases, and other business-related requirements. In addition, it offers loans against property, gold loans, and mortgage loans. The company was formerly known as Five Star Finvest Limited and changed its name to Five Star Business Finance Limited in May 2016. Five Star Business Finance Limited was incorporated in 1984 and is based in Chennai, India. The business model of Five Star Business Finance revolves around providing customized financial solutions to SMEs that may face challenges in accessing traditional banking services. The company offers a range of financial products, including loans for working capital, business expansion, and equipment purchases. Five Star is customer-centric, often extending credit to businesses in underserved or unbanked regions. The company's strength lies in its understanding of the unique needs of SMEs and its ability to assess creditworthiness through non-traditional means. Five Star generates revenue through the interest and fees charged on the loans provided to businesses. The company's business model emphasizes a robust relationship-driven approach, personalized services, and flexible repayment structures. By catering to the financial needs of SMEs that traditional banks may overlook, Five Star Business Finance is crucial in fostering entrepreneurship and economic development in various regions across India.

Five Star Business Finance’s Customer Needs

Social impact:

Life changing: affiliation/belonging

Emotional: rewards me, reduces anxiety, therapeutic value

Functional: simplifies, makes money, reduces risk, organizes, reduces effort, avoids hassles, reduces cost, quality, variety, sensory appeal, informs

Five Star Business Finance’s Related Competitors

Five Star Business Finance’s Business Operations


A brokerage firm's primary responsibility is to serve as a middleman, connecting buyers and sellers to complete transactions. Accordingly, brokerage firms are compensated through commission once a transaction is completed. For example, when a stock trade order is executed, a transaction fee is paid by an investor to repay the brokerage firm for its efforts in completing the transaction.


Microfranchising is a business model that applies elements and concepts of traditional franchising to small businesses in the developing world. It refers to the systemization and replication of micro-enterprises. Microfranchising is broadly defined as small businesses that can easily be replicated by following proven marketing and operational concepts.

Social stakeholder:

Social responsibility will only be accurate if many managers embrace moral leadership rather than immoral leadership, organizational management, and business ethics that engage morals and values in corporate governance. In a nutshell, it addresses the concept of who or what really matters.


Microfinance provides financial services to entrepreneurs and small companies who may not access traditional banking and financial services. The two primary delivery methods for financial services to such customers are (1) relationship-based banking for individuals and small companies and (2) group-based models, in which many entrepreneurs pool their resources to apply for loans and other services together.

Radical transparency:

The concept of radical transparency, or everyone knowing everything, has the potential to be a significant driver of improved organizational performance. This is especially true for new, fast-growing businesses that are under pressure to achieve aggressive sales targets and keep their investors pleased. In governance, politics, software design, and business, radical transparency refers to activities and methods that significantly enhance organizational processes and data openness.

Peer to Peer (P2P):

A peer-to-peer, or P2P, service is a decentralized platform that enables two people to communicate directly, without the need for a third-party intermediary or the usage of a corporation providing a product or service. For example, the buyer and seller do business now via the P2P service. Certain peer-to-peer (P2P) services do not include economic transactions such as buying and selling but instead connect people to collaborate on projects, exchange information, and communicate without the need for an intermediary. The organizing business provides a point of contact for these people, often an online database and communication service. The renting of personal goods, the supply of particular products or services, or the exchange of knowledge and experiences are all examples of transactions.

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