Great Wall Motors’s Business Strategy Case Study
Great Wall Motors’s Company Overview
Great Wall Motor Company Limited is China’s largest SUV and pickup manufacturer. They were listed on the Hong Kong Stock Exchange in 2003 and the Shanghai Stock Exchange in 2011. By September 30, 2014, our assets had amounted to 54.305billion Yuan. now Great Wall Motors owns two brands--Haval and Great Wall which covers three categories: SUV, passenger car, and pickup. With over 30 holding subsidiaries, more than 60.000 employees, four vehicle manufacturing bases, they have developed the independent matching capacity of core parts such as engine and transmission.http://www.gwm-global.com/
Great Wall Motors’s Customer Needs
Life changing: self-actualization
Emotional: design/aesthetics, badge value, attractiveness, provides access, rewards me
Functional: saves time, connects, reduces effort, avoids hassles, quality, variety
Great Wall Motors’s Related Competitors
Great Wall Motors’s Business Operations
An additional item offered to a customer of a primary product or service is referred to as an add-on sale. Depending on the industry, add-on sales may generate substantial income and profits for a firm. For example, when a customer has decided to purchase the core product or service, the salesman at an automotive dealership will usually offer an add-on sale. The pattern is used in the price of new software programs based on access to new features, number of users, and so forth.
When products and goods and products and services are integrated, they form a subsidiary side and a money side, maximizing the overall revenue impact. A subsidiary is a firm owned entirely or in part by another business, referred to as the parent company or holding company. A parent company with subsidiaries is a kind of conglomerate, a corporation that consists of several distinct companies; sometimes, the national or worldwide dispersion of the offices necessitates the establishment of subsidiaries.
Direct selling refers to a situation in which a company's goods are immediately accessible from the manufacturer or service provider rather than via intermediate channels. The business avoids the retail margin and any extra expenses connected with the intermediaries in this manner. These savings may be passed on to the client, establishing a consistent sales experience. Furthermore, such intimate touch may help to strengthen client connections. Finally, direct selling benefits consumers by providing convenience and service, such as personal demonstrations and explanations of goods, home delivery, and substantial satisfaction guarantees.
Make and distribute:
In this arrangement, the producer creates the product and distributes it to distributors, who oversee the goods' ongoing management in the market.
Orchestrators are businesses that outsource a substantial portion of their operations and processes to third-party service providers or third-party vendors. The fundamental objective of this business strategy is to concentrate internal resources on core and essential functions while contracting out the remainder of the work to other businesses, thus reducing costs.
Performance-based contracting (PBC), sometimes referred to as performance-based logistics (PBL) or performance-based acquisition, is a method for achieving quantifiable supplier performance. A PBC strategy focuses on developing strategic performance measures and the direct correlation of contract payment to success against these criteria. Availability, dependability, maintainability, supportability, and total cost of ownership are all standard criteria. This is accomplished mainly via incentive-based, long-term contracts with precise and quantifiable operational performance targets set by the client and agreed upon by contractual parties.
Reverse innovation is a strategy that involves creating inventions in emerging (or developing) markets and then distributing/marketing them in established ones. For example, numerous businesses make goods in rising economies like China and India and then export them.
A solution provider consolidates all goods and services in a particular domain into a single point of contact. As a result, the client is supplied with a unique know-how to improve efficiency and performance. As a Solution Provider, a business may avoid revenue loss by broadening the scope of the service it offers, which adds value to the product. Additionally, close client interaction enables a better understanding of the customer's habits and requirements, enhancing goods and services.
A supply chain is a network of companies, people, activities, data, and resources that facilitate the movement of goods and services from supplier to consumer. The supply chain processes natural resources, raw materials, and components into a completed product supplied to the ultimate consumer. In addition, used goods may re-enter the distribution network at any point where residual value is recyclable in advanced supply chain systems. Thus, value chains are connected through supply chains.
Why Great Wall Motors’s Business Model is so successful?
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