This web app uses cookies to compile statistic information of our users visits. By continuing to browse the site you are agreeing to our use of cookies. If you wish you may change your preference or read about cookies

close

Why Hilti's Business Model is so successful?

Get all the answers

Embed code:

x
Copy the code below and embed it in yours to show this business model canvas in your website.

Hilti’s Company Overview


Hilti is a globally recognized leader in providing innovative and high-quality products, systems, and services tailored for the construction industry. Committed to driving technological advancements and enhancing productivity, Hilti's extensive portfolio includes anchor systems, cordless systems, diamond coring and cutting products, direct fastening solutions, drilling and demolition tools, and comprehensive fire stop and fire protection systems. Additionally, the company offers advanced installation systems, precise measuring tools, insert tools, and screw fastening technology. Hilti also excels in offering construction chemicals and specialized software for fastening systems, fire protection, asset management, and measuring devices. Through its integrated solutions, Hilti aims to simplify complex construction processes, ensuring safety, efficiency, and reliability for professionals worldwide.

Hilti's business model is distinguished by its direct sales approach and strong customer relationships. The company invests significantly in research and development to continually pioneer industry innovations, fostering a culture of continuous improvement. Through its extensive network of highly trained sales representatives and engineers, Hilti delivers personalized solutions and technical support to its clients. This customer-centric approach ensures that construction professionals have access to products that are not only cutting-edge but also tailored to their specific project requirements. Hilti also provides a suite of value-added services, including account management, tool and equipment management, engineering support, and on-site training, which further sets the company apart in the competitive construction market.

Hilti’s revenue model is multifaceted, designed to generate income through various streams while sustaining growth and innovation. Primary revenue is derived from the direct sale of its comprehensive range of tools, equipment, and systems. Additionally, the company offers rental services for high-value equipment, providing clients with flexible, cost-effective solutions. Another significant source of revenue is its service subscriptions for tool management, where customers can opt for maintenance, software updates, and calibration services for a recurring fee. By balancing these revenue streams, Hilti ensures a consistent income flow while bolstering its commitment to quality and customer satisfaction. This robust model not only supports the company's operational framework but also its long-term strategic goals of expanding market reach and driving industry standards forward.

https://www.hilti.com/

Headquater: Schaan, Liechtenstein, Europe

Foundations date: 1941

Company Type: Private

Sector: Industrials

Category: Manufacturing

Digital Maturity: Digirati


Hilti’s Related Competitors



Hilti’s Business Model Canvas


Hilti’s Key Partners
  • Suppliers
  • Construction companies
  • Distributors
  • Technology partners
  • Research institutions
  • Industry associations
  • Logistic companies
  • Training providers
  • Maintenance services
  • Financial institutions
Hilti’s Key Activities
  • Product Development
  • Customer Support
  • Direct Sales
  • Training Services
  • Logistics and Distribution
  • Research and Innovation
  • Marketing and Promotion
  • Tool and Equipment Maintenance
  • Safety Training
  • On-site Product Demonstrations
  • Strategic Partnerships
  • Quality Assurance
  • Technical Consultation
Hilti’s Key Resources
  • Brand Reputation
  • Product Innovation
  • Skilled Workforce
  • Patents and Intellectual Property
  • Supply Chain Relationships
  • Customer Relationships
  • Distribution Network
  • Financial Resources
  • Manufacturing Facilities
  • Digital Platforms
  • R&D Capabilities
  • Training and Support Infrastructure
  • Marketing Expertise
Hilti’s Value Propositions
  • High-performance tools
  • Innovative solutions for construction professionals
  • Precision and reliability
  • Comprehensive services and support
  • Enhanced safety features
  • Time-saving equipment
  • Advanced software solutions
  • Specialized training programs
  • Global accessibility
  • Sustainability-focused products
Hilti’s Customer Relationships
  • Dedicated account managers
  • 24/7 customer support
  • On-site product demonstrations
  • Loyalty programs
  • Subscription services
  • Online training and webinars
  • Personalized marketing campaigns
  • Maintenance and repair services
  • Technical consultation
  • Customer feedback systems
  • User communities and forums
  • Mobile app support
Hilti’s Customer Segments
  • Construction professionals
  • Building maintenance teams
  • Civil engineering firms
  • Industrial plant operators
  • Large contractors
  • Small and medium-sized enterprises (SMEs) in construction
  • Architects and designers
  • Governments and municipalities
  • Utility companies
  • Facility managers
Hilti’s Channels
  • Direct Sales Force
  • Online Store
  • Branch Locations
  • Partner Distributors
  • Customer Service Centers
  • Mobile App
  • E-Procurement Integrations
  • Trade Shows
  • On-site Demonstrations
  • Engineering Support Services
Hilti’s Cost Structure
  • Production costs
  • Research and development
  • Procurement and manufacturing of tools and equipment
  • Warehousing and inventory management
  • Distribution and logistics
  • Marketing and advertising
  • Sales and customer acquisition
  • Technology and IT infrastructure
  • Salaries and employee benefits
  • After-sales services and customer support
  • Training and development programs
  • Office and administrative expenses
  • Legal and compliance costs
  • Depreciation and amortization
Hilti’s Revenue Streams
  • Direct Product Sales
  • Tool Rental Services
  • Software Subscription Services
  • Repair and Maintenance Services
  • Training and Certification Programs
  • Lease Agreements on Equipment
  • Project-Based Consulting Services

Vizologi

A generative AI business strategy tool to create business plans in 1 minute

FREE 7 days trial ‐ Get started in seconds

Try it free

Hilti’s Revenue Model


Hilti makes money by combining different business models. Below, you will find the list of the different monetization strategies identified for this company:

  • Shop in shop
  • Direct selling
  • Subscription
  • Software as a Service (SaaS)
  • Access over ownership
  • Add-on
  • Regular replacement
  • Best in class services
  • Codifying a distinctive service capability
  • Corporate innovation
  • Cross-subsidiary
  • Culture is brand
  • Customer loyalty
  • Customer relationship
  • Digital transformation
  • Digital
  • Digitization
  • Disruptive trends
  • Guaranteed availability
  • Ingredient branding
  • Lease
  • Licensing
  • Low touch
  • On-demand economy
  • Performance-based contracting
  • Product innovation
  • Supply chain
  • Take the wheel
  • Rent instead of buy
  • Technology trends
Analytics


Market Overview
  • Patterns
  • Sectors
  • Categories
  • Companies
  • Right click on the nodes to explore

Hilti’s Case Study


Hilti's CASE STUDY

In the bustling corridors of Hilti’s headquarters in Schaan, Liechtenstein, a palpable energy surrounds the rooms. This isn't just any company; this is a company that has consistently set benchmarks in the construction industry. Founded in 1941, Hilti has established itself as a leading player globally, renowned for not just its high-quality products but for creating ground-breaking solutions that meet the evolving needs of the construction sector. This case study delves into the facets that make Hilti unique and examines the strategies that sustain its dominance.

A Glimpse into the Hilti Ecosystem

Hilti, which operates privately under the umbrella of the Industrials sector, occupies a special segment in the category of manufacturing. The company radiates a Digital Maturity level often described as "Digirati," signifying its embrace of digital transformation for business processes and customer engagement. Specifically, Hilti targets multiple customer segments, including construction professionals, civil engineering firms, industrial plant operators, and government municipalities. One measure of Hilti’s unparalleled success is its revenue model, which is as robust as it is versatile. Primary revenue drivers include direct product sales, a broad portfolio that ranges from drilling and demolition tools to advanced fire protection systems. Tool rental services constitute another revenue stream, offering high-value equipment at flexible and cost-effective rates. But what truly differentiates Hilti from many of its competitors is its subscription service model. Customers can subscribe to maintenance services, software updates, and calibration services for their tools, ensuring sustained operational efficiency for a recurring fee.

Direct Sales: A Personal Touch that Differentiates

At the heart of Hilti’s business strategy lies its direct sales approach. Unlike many companies that primarily rely on distributors, Hilti employs a vast network of highly trained sales representatives and engineers. This boots-on-the-ground strategy allows for personalized customer relationships and rapid solutions tailored to specific project needs. Each sales representative doesn't just sell a product; they offer technical support and innovative solutions that address real-world construction challenges. Moreover, Hilti invests about 6 percent of its annual revenue back into research and development. According to a report by Deloitte, companies investing in R&D typically experience higher customer loyalty and brand value. For Hilti, this means staying ahead of the curve by consistently rolling out innovative products that push the boundaries of construction technology.

Customization and Comprehensive Solutions

What further sets Hilti apart is their understanding of diverse customer needs—both functional and emotional. From the nuts and bolts to nuanced software solutions, Hilti’s expansive product range makes construction projects not only more manageable but also safer and more efficient. For instance, their advanced installation systems and precision measuring tools dramatically reduce project lead times, while safeguards like comprehensive fire stop and fire protection systems mitigate risks. It’s not just about selling a drill or an anchor system; it's about providing a holistic solution. This customer-centric approach not only addresses functional needs—quality, time-saving, hassle-free operations—but also scores high on emotional aspects like design aesthetics and badge value, making professionals proud to be associated with the brand.

Hilti’s Business Patterns: A Synergy of Innovation and Customer Loyalty

Hilti’s business patterns showcase a blend of innovative models and customer loyalty programs. Subscription services like software as a service (SaaS) for asset management and advanced measurement tools are in line with disruptive trends. This blend of access over ownership makes Hilti a reliable partner for long-term engagements rather than one-time purchases. Drawing from principles of corporate innovation, Hilti also fosters cross-subsidiary collaboration and codifies distinctive service capabilities that enhance their market position. According to Geoffrey Moore's "Crossing the Chasm," companies that can bridge the gap between technology enthusiasts and mainstream customers achieve unparalleled success. Hilti has effectively managed this by integrating digital transformation while maintaining deep-rooted customer relationships, thus steering through disruptive trends with a steady hand.

Value-Added Services: The Hilti Triangle of Product, Service, and Customer Relationship

Hilti’s commitment to value-added services is perhaps the most encompassing aspect of its success narrative. Dedicated account managers ensure a personalized touch, which is fortified by 24/7 customer support, on-site product demonstrations, and a variety of loyalty programs. These facets collectively reinforce a strong customer relationship framework, which McKinsey reports as critical for retaining high-value clients. Additionally, Hilti provides rigorous training and certification programs, reinforcing the essential skills for safe and efficient tool usage. According to a 2021 study from the Construction Industry Institute, adequately trained workers are 50 percent more productive and less prone to on-the-job accidents, translating directly into value creation for Hilti’s customers.

The Power of Digital Transformation

Hilti has embraced digital transformation across multiple facets of its operations, a trend in alignment with the McKinsey Digital Quotient, which emphasizes the need for digital at scale. From e-procurement integrations and a comprehensive online store to mobile app support and real-time project management software, Hilti ensures seamless connectivity and operational efficiency. This digirati-level adaptability not only fortifies their logistical capabilities but also enhances customer satisfaction by simplifying complex construction processes.

Conclusion: A Lessons in Excellence

Hilti’s case study illuminates a pathway paved with innovation, customer-centric strategies, and digital transformation. Their multifaceted revenue model, coupled with a robust commitment to research and development, sets a high benchmark in the construction industry. By fostering strong customer relationships and continually investing in technology, Hilti not only meets but exceeds the demands of the modern construction landscape. Through its comprehensive range of high-performance tools, precision instruments, and dedicated services, Hilti has indeed crafted a unique and enduring legacy in the industry. As we continue to decipher the evolving paradigms of business success, Hilti stands out as a beacon of strategic brilliance and enduring customer value. In an era where the only constant is change, Hilti’s story teaches us that it’s not just about keeping up—it’s about leading the way.


If you enjoyed this content, you’re in for a treat! Dive into our extensive repository of business model examples, where we’ve dissected and analyzed thousands of business strategies from top tech companies and innovative startups. Don’t miss out!

+100 Business Book Summaries

We've distilled the wisdom of influential business books for you.

Zero to One by Peter Thiel.
The Infinite Game by Simon Sinek.
Blue Ocean Strategy by W. Chan.