Why HP Printer's Business Model is so successful?
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HP Printer’s Company Overview
Regardless of what you're printing, HP.com has reliable, easy-to-use home printers and business printers with unrivaled performance. Whether you need a versatile all-in-one printer with the latest photo and mobile printing innovations, or a printer scanner designed to handle everything from simple color jobs to complex workflows, HP has the printer to meet your needs.http://store.hp.com
HP Printer’s Customer Needs
Emotional: design/aesthetics, attractiveness, badge value
Functional: simplifies, integrates, quality
HP Printer’s Related Competitors
HP Printer’s Business Operations
The lock-in strategy?in which a business locks in consumers by imposing a high barrier to transferring to a competitor?has acquired new traction with New Economy firms during the last decade.
Razor and blade:
The razor and blade model is a pricing strategy in which a dependent product is sold at a loss (or at cost) while an associated consumable good generates profits. The pricing and marketing approach is intended to create consistent, recurring revenue by enticing consumers to stay on a platform or proprietary tool for an extended length of time. It is often used in conjunction with consumable products, such as razors and their proprietary blades, inkjet printers, and gaming consoles.
It includes items that must be replaced on a regular basis; the user cannot reuse them. Consumables are products utilized by people and companies and must be returned regularly due to wear and tear or depletion. Additionally, they may be described as components of a final product consumed or irreversibly changed throughout the production process, including semiconductor wafers and basic chemicals.
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