InMobi Technologies Private Limited provides mobile advertising services in Asia and Africa. It develops an advertisement serving algorithm that helps in optimizing the ranking of the advertisements served on mobile phones. The company also provides campaign management services, such as strategy, designing, executing, managing, and optimizing campaigns; and advertisement creation, format, and targeting services for advertisers. In addition, it offers monetization strategies to monetize site traffic by using a combination of performance and branding advertisements; and an advertisement serving algorithm to rank the advertisements available based on user targeting and past performance for publishers.