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Why MindTickle's Business Model is so successful?

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MindTickle’s Company Overview

MindTickle, founded in 2011 by Krishna Depura, Mohit Garg, and Nishant Mungali, is a leading sales readiness and enablement platform. Headquartered in San Francisco, California, with a significant presence in Pune, India, MindTickle focuses on empowering sales teams through innovative technology solutions. The company's mission is to transform how organizations prepare and train their sales professionals for success in a dynamic and competitive market. MindTickle offers the industry's first "sales readiness platform" that allows you to ramp up new reps faster, coach them effectively, keep them up-to-date, and create a culture of sales excellence. Sales teams across industries use MindTickle's award-winning platform to solve various sales enablement and readiness challenges. Using MindTickle, they quickly convert onboarding and continuous training content into a gamified, mobile-first experience, which results in superior sales performance and increased revenue. The business model of MindTickle revolves around providing a comprehensive sales readiness platform that leverages artificial intelligence and data-driven insights. The platform offers features such as sales training, onboarding, coaching, and performance analytics, aiming to enhance the skills and effectiveness of sales teams. MindTickle's solution caters to a broad range of industries and businesses, helping them adapt to changing market dynamics and stay ahead of the competition. MindTickle operates on a subscription-based model, where organizations pay recurring fees for access to the platform's sales enablement and readiness tools suite. The subscription fees are typically determined based on factors such as the number of users, the scale of the sales team, and the specific features required. As companies increasingly recognize the importance of continuous training and readiness for their sales forces, MindTickle is pivotal in providing a scalable and intelligent solution to these evolving needs.

Country: Maharashtra

Foundations date: 2011

Type: private

Sector: Information & Media

Categories: Software

MindTickle’s Customer Needs

Social impact:

Life changing: self-actualization

Emotional: fun/entertainment, therapeutic value, rewards me

Functional: saves time, simplifies, reduces risk, reduces effort, informs

MindTickle’s Related Competitors

MindTickle’s Business Operations

Data as a Service (DaaS):

Data as a Service (DaaS) is a relative of Software as a Service in computing (SaaS). As with other members of the as a service (aaS) family, DaaS is based on the idea that the product (in this instance, data) may be delivered to the user on-demand independent of the provider's geographic or organizational isolation from the customer. Additionally, with the advent[when?] of service-oriented architecture (SOA), the platform on which the data sits has become unimportant. This progression paved the way for the relatively recent new idea of DaaS to arise.

Knowledge and time:

It performs qualitative and quantitative analysis to determine the effectiveness of management choices in the public and private sectors. Widely regarded as the world's most renowned management consulting firm. Descriptive knowledge, also called declarative knowledge or propositional knowledge, is a subset of information represented in declarative sentences or indicative propositions by definition. This differentiates specific knowledge from what is usually referred to as know-how or procedural knowledge, as well as knowledge of or acquaintance knowledge.

Software as a Service (SaaS):

Software as a Service (SaaS) is a paradigm for licensing and delivering subscription-based and centrally hosted software. Occasionally, the term on-demand software is used. SaaS is usually accessible through a web browser via a thin client. SaaS has established itself as the de facto delivery mechanism for a large number of commercial apps. SaaS has been integrated into virtually every major enterprise Software company's strategy.


Subscription business models are built on the concept of providing a product or service in exchange for recurring subscription income on a monthly or annual basis. As a result, they place a higher premium on client retention than on customer acquisition. Subscription business models, in essence, concentrate on revenue generation in such a manner that a single client makes repeated payments for extended access to a product or service. Cable television, internet providers, software suppliers, websites (e.g., blogs), business solutions providers, and financial services companies utilize this approach, as do conventional newspapers, periodicals, and academic publications.

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