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Why moovel Group's Business Model is so successful?

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moovel Group’s Company Overview

Moovel Group, a subsidiary of Daimler AG, is a pioneering mobility service provider committed to simplifying urban transportation and making cities smarter. Founded in 2012 and headquartered in Stuttgart, Germany, the company operates with a mission to transform cities by providing innovative mobility solutions that create a sustainable future. Moovel's services include a mobile app that combines public transportation, bike and car-sharing, ride-hailing, and taxi services, allowing users to find, book, and pay for various transport options through a single platform. The company's unique approach to urban mobility has positioned it as a leader in the field, offering services in numerous cities across Europe and North America. Business Model: Moovel operates under a platform business model where it acts as an intermediary between various transportation service providers and users. The company's main product is its mobile application, which integrates multiple modes of transportation, including public transit, car and bike sharing, ride-hailing, and taxi services. This allows users to compare transportation options, book their preferred mode, and pay for the service, all within a single application. Moovel partners with local transportation companies and service providers, incorporating their offerings into its platform. This model allows Moovel to provide a comprehensive, seamless urban transportation solution that caters to the diverse needs of city dwellers. Revenue Model: Moovel's revenue model is primarily based on a commission-based system. For every transaction that occurs through its platform, Moovel takes a percentage as a service fee. This includes bookings for public transportation, car and bike-sharing services, ride-hailing, and taxi services. The company also generates revenue through partnerships with local transportation companies and service providers, who pay for services in the Moovel app. Additionally, Moovel monetizes its platform through targeted advertising, allowing businesses to promote their products or services to its large user base.

Country: Germany

Foundations date: 2010

Type: Subsidiary

Sector: Transportation

Categories: Mobility

moovel Group’s Customer Needs

Social impact:

Life changing: affiliation/belonging

Emotional: design/aesthetics, provides access

Functional: simplifies, integrates, connects, reduces effort

moovel Group’s Related Competitors

moovel Group’s Business Operations

Access over ownership:

The accessibility over ownership model is a business concept that allows consumers to utilize a product without owning it. Everything serves a purpose. As a result, consumers all across the Western world are demanding more value from their goods and services, and they are rethinking their relationship with stuff.' Furthermore, with thriving online communities embracing the idea of access above ownership, the internet is developing as a robust platform for sharing models to expand and prosper.


This approach generated money by sending promotional marketing messages from other businesses to customers. When you establish a for-profit company, one of the most critical aspects of your strategy is determining how to generate income. Many companies sell either products or services or a mix of the two. However, advertisers are frequently the source of the majority of all of the revenue for online businesses and media organizations. This is referred to as an ad-based income model.

Collaborative consumption:

Collaborative Consumption (CC) may be described as a collection of resource circulation systems that allow consumers to both get and supply valued resources or services, either temporarily or permanently, via direct contact with other customers or through the use of a mediator.

Digital transformation:

Digitalization is the systematic and accelerated transformation of company operations, processes, skills, and models to fully exploit the changes and possibilities brought about by digital technology and its effect on society. Digital transformation is a journey with many interconnected intermediate objectives, with the ultimate aim of continuous enhancement of processes, divisions, and the business ecosystem in a hyperconnected age. Therefore, establishing the appropriate bridges for the trip is critical to success.

Mobile first behavior:

It is intended to mean that as a company thinks about its website or its other digital means of communications, it should be thinking critically about the mobile experience and how customers and employees will interact with it from their many devices. The term is “mobile first,” and it is intended to mean that as a company thinks about its website or its other digital means of communications, it should be thinking critically about the mobile experience and how customers and employees will interact with it from their many devices.

On-demand economy:

The on-demand economy is described as economic activity generated by digital marketplaces that meet customer demand for products and services via quick access and accessible supply. The supply chain is managed via a highly efficient, intuitive digital mesh built on top of current infrastructure networks. The on-demand economy is transforming commercial behavior in cities worldwide. The number of businesses, the categories covered, and the industry's growth rate are all increasing. Businesses in this new economy are the culmination of years of technological progress and customer behavior change.

Transaction facilitator:

The business acts as an acquirer, processing payments on behalf of online merchants, auction sites, and other commercial users for a fee. This encompasses all elements of purchasing, selling, and exchanging currencies at current or predetermined exchange rates. By far the biggest market in the world in terms of trade volume. The largest multinational banks are the leading players in this industry. Around the globe, financial hubs serve as anchors for trade between a diverse range of various kinds of buyers and sellers 24 hours a day, save on weekends.

White label:

The term white label refers to a product or service bought by a reseller who rebrands it to show that the new owner developed it. Frequently, white-label goods are mass manufactured. Thus, white-label goods are produced by one firm and sold by another under their brand and model number. For instance, most Dell computer screens are created by third-party manufacturers yet have the Dell brand and model number.

Transportation as a Service (TaaS):

Transportation as a Service (TaaS), also referred to as Mobility as a Service (MaaS), refers to a trend away from privately owned means of transportation and toward subscription-based mobility solutions. This is accomplished by integrating transportation services from public and private suppliers through a unified gateway that organizes and maintains the journey, which customers may pay for with a single account. Users may either pay per journey or subscribe to a monthly subscription for a certain distance.

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