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Why MySQL's Business Model is so successful?

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MySQL’s Company Overview


MySQL is a globally recognized company that specializes in the development and distribution of relational database management systems (RDBMS). The company's primary product, MySQL Database, is a widely-used open-source RDBMS that is often implemented as part of the popular LAMP web application software stack (Linux, Apache, MySQL, Perl/PHP/Python). MySQL's offerings are renowned for their reliability, robustness, and compatibility with various platforms, making them the go-to choice for many corporations, including top-tier tech giants like Facebook, Google, and Adobe. MySQL prides itself on delivering high-performance, scalable database solutions that drive the most demanding web, E-commerce, and online transaction processing applications. Business Model: MySQL's business model is based on the open-source software model. The company offers its primary product, the MySQL Database, for free under the GNU General Public License (GPL). This allows anyone to download, use, modify, and distribute the software at no cost. However, MySQL also offers a range of commercial versions of the software, designed for enterprises that require additional features, such as technical support, consulting, training, and certification. These premium versions are licensed under standard commercial license terms, providing MySQL with a source of revenue while also supporting the ongoing development and maintenance of the free version. Revenue Model: MySQL's revenue model is a mix of open-source and commercial strategies. While the basic version of MySQL is available for free, the company generates revenue through the sale of commercial licenses to its enterprise-grade products and services. These include MySQL Enterprise Edition, MySQL Cluster Carrier Grade Edition, and MySQL Standard Edition. The company also offers MySQL Cloud Service, providing fully managed databases in the cloud. Additionally, MySQL generates income through providing professional services such as consulting, training, and certification. These services help businesses optimize their use of MySQL products, ensuring they get the best performance and value from their investment.

https://www.mysql.com/

Country: California

Foundations date: 1995

Type: Subsidiary

Sector: Technology

Categories: Software


MySQL’s Customer Needs


Social impact:

Life changing: affiliation/belonging

Emotional: provides access

Functional: saves time, simplifies, reduces risk, organizes, integrates, connects, reduces effort, reduces cost, quality


MySQL’s Related Competitors



MySQL’s Business Operations


Best in class services:

When a firm brings a product to market, it must first create a compelling product and then field a workforce capable of manufacturing it at a competitive price. Neither task is simple to perform effectively; much managerial effort and scholarly study have been dedicated to these issues. Nevertheless, providing a service involves another aspect: managing clients, who are consumers of the service and may also contribute to its creation.

Digital transformation:

Digitalization is the systematic and accelerated transformation of company operations, processes, skills, and models to fully exploit the changes and possibilities brought about by digital technology and its effect on society. Digital transformation is a journey with many interconnected intermediate objectives, with the ultimate aim of continuous enhancement of processes, divisions, and the business ecosystem in a hyperconnected age. Therefore, establishing the appropriate bridges for the trip is critical to success.

Data as a Service (DaaS):

Data as a Service (DaaS) is a relative of Software as a Service in computing (SaaS). As with other members of the as a service (aaS) family, DaaS is based on the idea that the product (in this instance, data) may be delivered to the user on-demand independent of the provider's geographic or organizational isolation from the customer. Additionally, with the advent[when?] of service-oriented architecture (SOA), the platform on which the data sits has become unimportant. This progression paved the way for the relatively recent new idea of DaaS to arise.

Software as a Service (SaaS):

Software as a Service (SaaS) is a paradigm for licensing and delivering subscription-based and centrally hosted software. Occasionally, the term on-demand software is used. SaaS is usually accessible through a web browser via a thin client. SaaS has established itself as the de facto delivery mechanism for a large number of commercial apps. SaaS has been integrated into virtually every major enterprise Software company's strategy.

Licensing:

A formal agreement in which the owner of the copyright, know-how, patent, service mark, trademark, or other intellectual property grants a licensee the right to use, manufacture, and sell copies of the original. These agreements often restrict the licensee's scope or area of operation, define whether the license is exclusive or non-exclusive, and stipulate whether the licensee will pay royalties or another kind of compensation in return. While licensing agreements are often used to commercialize the technology, franchisees also utilize them to encourage the sale of products and services.

Technology trends:

New technologies that are now being created or produced in the next five to ten years will significantly change the economic and social landscape. These include but are not limited to information technology, wireless data transmission, human-machine connection, on-demand printing, biotechnology, and sophisticated robotics.

Knowledge and time:

It performs qualitative and quantitative analysis to determine the effectiveness of management choices in the public and private sectors. Widely regarded as the world's most renowned management consulting firm. Descriptive knowledge, also called declarative knowledge or propositional knowledge, is a subset of information represented in declarative sentences or indicative propositions by definition. This differentiates specific knowledge from what is usually referred to as know-how or procedural knowledge, as well as knowledge of or acquaintance knowledge.

Open-source:

Compared to more centralized development methods, such as those usually employed by commercial software firms, the open-source model is more decentralized. Scientists see the open-source approach as an example of collaborative openness. Peer production is a fundamental concept of open-source software development, with deliverables such as source code, blueprints, and documentation made freely accessible to the public. The open-source software movement started as a reaction to the constraints imposed by proprietary programming. Since then, its ideas have extended to other areas, resulting in what is known as open cooperation. Typically, money is generated via services that complement the product, such as advising and maintenance.

Solution provider:

A solution provider consolidates all goods and services in a particular domain into a single point of contact. As a result, the client is supplied with a unique know-how to improve efficiency and performance. As a Solution Provider, a business may avoid revenue loss by broadening the scope of the service it offers, which adds value to the product. Additionally, close client interaction enables a better understanding of the customer's habits and requirements, enhancing goods and services.

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