The Nielsen Company (US), LLC provides performance management solutions for clients around the globe. It provides consumer packaged goods manufacturers and retailers with comprehensive view of the consumer through information and insights; and retail measurement services helping clients understand current performance and provide advanced analytical capabilities and solutions that aid in managing and improving future performance. The company also provides media and advertising clients audience measurement services across all devices, including television, radio, online, and mobile. It offers television and digital measurement services helping clients understand the reach of their content and advertising campaigns, as well as providing effectiveness metrics that help optimize and validate their overall spending, and maximize the value of their content.