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Why Not on The High Street's Business Model is so successful?

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Not on The High Street’s Company Overview

Not on The High Street (NOTHS) is a leading UK-based online marketplace that connects creative, independent businesses with customers seeking original items. Founded in 2006, the company prides itself on offering a platform for small businesses to sell unique, high-quality products that are often handmade and not available on the high street. NOTHS provides a diverse range of offerings, including home decor, gifts, fashion, jewelry, and art, among others. With a commitment to championing independent businesses, the company has successfully fostered a community of over 5,000 creative small businesses from across the UK and beyond. The business model of NOTHS is centered around a marketplace model, where it acts as a bridge between independent sellers and customers. Sellers are given a platform to showcase and sell their unique products, while customers can easily discover and purchase these items. NOTHS curates the products, ensuring they meet their quality and uniqueness standards, and provides customer service on behalf of the sellers. As for its revenue model, NOTHS makes money by charging the sellers a commission on the sales they make through the platform. This commission includes a listing fee for each product and a percentage of the transaction value when a sale is made. This approach allows NOTHS to generate consistent revenue while also incentivizing the sellers to increase their sales. The company also offers promotional opportunities for sellers to feature their products in prominent positions on the site for an additional fee.

Country: England

Foundations date: 2006

Type: Private

Sector: Consumer Goods

Categories: eCommerce

Tags: e-commerce, retail, gifts, fashion, jewelry, clothing, accessories, food, drinks, toys, home, garden, weddings, baby, child, art, books, electronics, health, beauty, sports, leisure, travel, pets, stationery, parties, entertainment, gift vouchers, gift wrapping, gift cards, gift ideas, gift boxes, gifts for her, gifts for him, gifts for children, gifts for babies, gifts for teenagers, gifts for couples, gifts for families, gifts for friends, gifts for grandparents, gifts for teachers, gifts for pets, gifts for teachers, gifts for colleagues, gifts for the hard to buy for, gifts for the impossible to buy for, wedding gifts, wedding presents, wedding favours, wedding invitations, wedding stationery, wedding decorations, wedding decorations, wedding decorations, wedding decorations, wedding decorations, wedding decorations, wedding decorations, wedding decorations, wedding decorations, wedding decorations, wedding decorations, wedding decorations, wedding decorations, wedding decorations, wedding decorations, wedding decorations, wed

Not on The High Street’s Customer Needs

Social impact:

Life changing: heirloom, affiliation/belonging

Emotional: design/aesthetics, badge value, attractiveness

Functional: connects, quality, variety, informs

Not on The High Street’s Related Competitors

Not on The High Street’s Business Operations

Curated retail:

Curated retail guarantees focused shopping and product relevance; it presents a consumer with the most appropriate options based on past purchases, interactions, and established preferences. It may be provided via human guidance, algorithmic recommendations, or a combination of the two.


This approach generated money by sending promotional marketing messages from other businesses to customers. When you establish a for-profit company, one of the most critical aspects of your strategy is determining how to generate income. Many companies sell either products or services or a mix of the two. However, advertisers are frequently the source of the majority of all of the revenue for online businesses and media organizations. This is referred to as an ad-based income model.

Customer relationship:

Due to the high cost of client acquisition, acquiring a sizable wallet share, economies of scale are crucial. Customer relationship management (CRM) is a technique for dealing with a business's interactions with current and prospective customers that aims to analyze data about customers' interactions with a company to improve business relationships with customers, with a particular emphasis on retention, and ultimately to drive sales growth.

Customer loyalty:

Customer loyalty is a very successful business strategy. It entails giving consumers value that extends beyond the product or service itself. It is often provided through incentive-based programs such as member discounts, coupons, birthday discounts, and points. Today, most businesses have some kind of incentive-based programs, such as American Airlines, which rewards customers with points for each trip they take with them.

Transaction facilitator:

The business acts as an acquirer, processing payments on behalf of online merchants, auction sites, and other commercial users for a fee. This encompasses all elements of purchasing, selling, and exchanging currencies at current or predetermined exchange rates. By far the biggest market in the world in terms of trade volume. The largest multinational banks are the leading players in this industry. Around the globe, financial hubs serve as anchors for trade between a diverse range of various kinds of buyers and sellers 24 hours a day, save on weekends.

Two-sided market:

Two-sided marketplaces, also called two-sided networks, are commercial platforms featuring two different user groups that mutually profit from the web. A multi-sided platform is an organization that generates value mainly via the facilitation of direct contacts between two (or more) distinct kinds of connected consumers (MSP). A two-sided market enables interactions between many interdependent consumer groups. The platform's value grows as more groups or individual members of each group use it. For example, eBay is a marketplace that links buyers and sellers. Google connects advertising and searchers. Social media platforms such as Twitter and Facebook are also bidirectional, linking consumers and marketers.

Featured listings:

A highlighted listing is more important and noticeable than a regular listing, providing maximum exposure for your workplace to consumers searching in your region. In addition, customers are attracted to these premium listings because they include more pictures of your home ? and its excellent location.

Online marketplace:

An online marketplace (or online e-commerce marketplace) is a kind of e-commerce website in which product or service information is supplied by various third parties or, in some instances, the brand itself, while the marketplace operator handles transactions. Additionally, this pattern encompasses peer-to-peer (P2P) e-commerce between businesses or people. By and large, since marketplaces aggregate goods from a diverse range of suppliers, the variety and availability are typically greater than in vendor-specific online retail shops. Additionally, pricing might be more competitive.


Electronic commerce, or e-commerce (alternatively spelled eCommerce), is a business model, or a subset of a larger business model, that allows a company or person to do business via an electronic network, usually the internet. As a result, customers gain from increased accessibility and convenience, while the business benefits from integrating sales and distribution with other internal operations. Electronic commerce is prevalent throughout all four main market segments: business to business, business to consumer, consumer to consumer, and consumer to business. Ecommerce may be used to sell almost any goods or service, from books and music to financial services and airline tickets.

Niche retail:

A marketing strategy for a product or service includes characteristics that appeal to a particular minority market segment. A typical niche product will be distinguishable from other goods and manufactured and sold for specialized purposes within its associated niche market. Niche retail has focused on direct-to-consumer and direct-to-business internet sales channels. The slogan for niche retail is Everything except the brand.

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