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One Laptop per Child’s Business Strategy Case Study

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One Laptop per Child’s Company Overview


One Laptop per Child (OLPC) is a non-profit initiative established with the goal of transforming education for children around the world; this goal was to be achieved by creating and distributing educational devices for the developing world, and by creating software and content for those devices.

http://one.laptop.org/

Country: Florida

Foundations date: 2005

Type: Nonprofit

Sector: Technology

Categories: Education


One Laptop per Child’s Customer Needs


Social impact: self-transcendence

Life changing: provides hope, self-actualization, motivation, heirloom, affiliation/belonging

Emotional: rewards me, badge value, provides access

Functional: organizes, integrates, connects


One Laptop per Child’s Related Competitors


Coursera Moodle Udemy NewTechKids Pluralsight AC online

One Laptop per Child’s Business Operations


Donation-based:

Crowdfunding for charity purposes is a collaborative effort by people to aid charitable projects. Civic crowdfunding is a kind of charity crowdfunding in which money is collected to improve public life and space.

Low cost:

A pricing strategy in which a business provides a low price in order to drive demand and increase market share. Additionally referred to as a low-price approach. The low-cost model has sparked a revolution in the airline industry. The end-user benefits from low-cost tickets as a result of a revenue strategy that seeks various sources of income. Ryanair was one of the first businesses to embrace this approach.

Nonprofit organization:

The nonprofit world rarely engages in equally clear and succinct conversations about an organization’s long-term funding strategy. It works on funds and provides services to the user free of cost. That is because the different types of funding that fuel nonprofits have never been clearly defined. A nonprofit organization is often dedicated to furthering a particular social cause or advocating for a particular point of view. In economic terms, a nonprofit organization uses its surplus revenues to further achieve its purpose or mission, rather than distributing its surplus income to the organization's shareholders (or equivalents) as profit or dividends.

Open-source:

Compared to more centralized development methods, such as those usually employed by commercial software firms, the open-source model is more decentralized. Scientists see the open-source approach as an example of collaborative openness. Peer production is a fundamental concept of open-source software development, with deliverables such as source code, blueprints, and documentation made freely accessible to the public. The open-source software movement started as a reaction to the constraints imposed by proprietary programming. Since then, its ideas have extended to other areas, resulting in what is known as open cooperation. Typically, money is generated via services that complement the product, such as advising and maintenance.

Robin Hood:

They 'rob' the wealthy and give to the needy, which distinguishes them from their main competitor, who does the polar opposite. Products and services are used by 'the poor' for a low or even no cost, while 'the wealthy' pay a more fantastic price. In addition, it contributes to brand recognition and makes 'the wealthy' feel better about purchasing since it benefits impoverished people. The most outstanding example is TOMS Shoes, which gives one pair of shoes to a kid in need for every couple sold to customers.

Sustainability-focused:

Companies that manufacture fast-moving consumer goods and services and are committed to sustainability do ecological impact assessments on their products and services. While research-based green marketing needs facts, green storytelling requires imagination and location. Employees responsible for the brand definition and green marketers collaborate with product and service designers, environmental groups, and government agencies.

Why One Laptop per Child’s Business Model is so successful?

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