This web app uses cookies to compile statistic information of our users visits. By continuing to browse the site you are agreeing to our use of cookies. If you wish you may change your preference or read about cookies

close

Why Portea Medical's Business Model is so successful?

Get all the answers


Portea Medical’s Company Overview


Portea Medical is a leading home healthcare provider in India, designed to offer best-in-class professional healthcare services within the comfort of the patient's home. The company is committed to making primary healthcare not only more accessible, but also more affordable and accountable to its patients' needs. Founded in 2013, Portea Medical is headquartered in Bengaluru, India, and is backed by prominent investors like Accel, International Finance Corporation (IFC), and Qualcomm Ventures. The company offers a broad range of services including physiotherapy, doctor consultations, nursing, trained attendants, lab tests, and medical equipment rentals. Portea Medical operates under a service-based business model, where it generates revenue by providing healthcare services to patients at their homes. The company has a team of expert doctors, nurses, and physiotherapists who provide comprehensive healthcare services. Their business model is centered on the idea of delivering patient-centric care, which is personalized, convenient, and of high quality. This innovative approach has allowed Portea to fill a critical gap in the healthcare ecosystem, by providing professional care outside the confines of hospital settings. In terms of revenue model, Portea Medical primarily earns through the fees charged for the various healthcare services it offers. The cost of these services varies depending on the type of service, duration, and the level of expertise required. Additionally, the company also generates revenue from the rental and sale of medical equipment. A significant part of their revenue also comes from tie-ups with hospitals and other healthcare providers, where Portea provides post-hospitalization care to their patients. This multi-pronged revenue model helps Portea to maintain a steady stream of income, while also diversifying its revenue sources.

https://www.portea.com/

Country: Karnataka

Foundations date: 2013

Type: Private

Sector: Healthcare

Categories: Health


Portea Medical’s Customer Needs


Social impact:

Life changing: affiliation/belonging

Emotional: wellness, therapeutic value, provides access

Functional: saves time, simplifies, reduces risk, connects, reduces effort, reduces cost, quality, informs


Portea Medical’s Related Competitors



Portea Medical’s Business Operations


Best in class services:

When a firm brings a product to market, it must first create a compelling product and then field a workforce capable of manufacturing it at a competitive price. Neither task is simple to perform effectively; much managerial effort and scholarly study have been dedicated to these issues. Nevertheless, providing a service involves another aspect: managing clients, who are consumers of the service and may also contribute to its creation.

Customer relationship:

Due to the high cost of client acquisition, acquiring a sizable wallet share, economies of scale are crucial. Customer relationship management (CRM) is a technique for dealing with a business's interactions with current and prospective customers that aims to analyze data about customers' interactions with a company to improve business relationships with customers, with a particular emphasis on retention, and ultimately to drive sales growth.

Digital transformation:

Digitalization is the systematic and accelerated transformation of company operations, processes, skills, and models to fully exploit the changes and possibilities brought about by digital technology and its effect on society. Digital transformation is a journey with many interconnected intermediate objectives, with the ultimate aim of continuous enhancement of processes, divisions, and the business ecosystem in a hyperconnected age. Therefore, establishing the appropriate bridges for the trip is critical to success.

Experience selling:

An experience in the sales model describes how a typical user perceives or comprehends a system's operation. A product or service's value is enhanced when an extra customer experience is included. Visual representations of experience models are abstract diagrams or metaphors derived from recognizable objects, actions, or systems. User interfaces use a range of experience models to help users rapidly comprehend what is occurring in the design, where they are, and what they may do next. For example, a software experience model may depict the connection between two applications and the relationship between an application and different navigation methods and other system or software components.

Healthcare:

The prevention, treatment, and management of disease and maintaining mental and physical well-being via the medical and allied health professionals' services. It includes diagnostic, preventative, remedial, and therapeutic service providers such as physicians, nurses, hospitals, and other private, public, and volunteer organizations. Additionally, it comprises producers of medical equipment and pharmaceuticals, as well as health insurance companies.

Mobile first behavior:

It is intended to mean that as a company thinks about its website or its other digital means of communications, it should be thinking critically about the mobile experience and how customers and employees will interact with it from their many devices. The term is “mobile first,” and it is intended to mean that as a company thinks about its website or its other digital means of communications, it should be thinking critically about the mobile experience and how customers and employees will interact with it from their many devices.

On-demand economy:

The on-demand economy is described as economic activity generated by digital marketplaces that meet customer demand for products and services via quick access and accessible supply. The supply chain is managed via a highly efficient, intuitive digital mesh built on top of current infrastructure networks. The on-demand economy is transforming commercial behavior in cities worldwide. The number of businesses, the categories covered, and the industry's growth rate are all increasing. Businesses in this new economy are the culmination of years of technological progress and customer behavior change.

Online marketplace:

An online marketplace (or online e-commerce marketplace) is a kind of e-commerce website in which product or service information is supplied by various third parties or, in some instances, the brand itself, while the marketplace operator handles transactions. Additionally, this pattern encompasses peer-to-peer (P2P) e-commerce between businesses or people. By and large, since marketplaces aggregate goods from a diverse range of suppliers, the variety and availability are typically greater than in vendor-specific online retail shops. Additionally, pricing might be more competitive.

Solution provider:

A solution provider consolidates all goods and services in a particular domain into a single point of contact. As a result, the client is supplied with a unique know-how to improve efficiency and performance. As a Solution Provider, a business may avoid revenue loss by broadening the scope of the service it offers, which adds value to the product. Additionally, close client interaction enables a better understanding of the customer's habits and requirements, enhancing goods and services.

Rent instead of buy:

Services that do not need the product to be purchased but rather rent it for the economic benefit of requiring less money to access the commodity. When you rent, you assume less obligation since most of the burden is placed on the owner's shoulders. There is no debt; you are just responsible for the monthly rent. When renting, you have more flexibility by signing a six-month or one-year lease. This implies that you will be confined to that location for at least that period. When your lease term expires, you have the option of switching to another product or renewing your lease.

Embed code:

x
Copy the code below and embed it in yours to show this business model canvas in your website.