This web app uses cookies to compile statistic information of our users visits. By continuing to browse the site you are agreeing to our use of cookies. If you wish you may change your preference or read about cookies

close

Why Pratilipi's Business Model is so successful?

Get all the answers


Pratilipi’s Company Overview


Pratilipi, founded in 2015, is an Indian online platform that has revolutionized how stories and literature are shared and consumed in the digital age. Serving as a digital content platform, Pratilipi enables users to read, write, and discover a vast array of stories and literature in multiple languages. The platform hosts a diverse collection of content, including novels, short stories, poems, and articles, catering to a broad audience with varied literary tastes. Pratilipi empowers aspiring writers to showcase their creativity and connect with readers, fostering a vibrant and inclusive online literary community. Pratilipi is a one-stop solution for writers, providing all the tools and services needed for writing, collaboration, and commerce. At Pratilipi, we are focused on creating a destination for Indian language readers and writers, and we are well on our way to doing that. We are already serving 7,000,000 monthly active readers, and we have over 70,000 authors on our platform. Pratilipi is a technology product that tackles a deep problem in Indian society, the lack of Indian language content, by building a technology platform that allows users to read and write in Indian languages. Pratilipi's business model is centered around a freemium model. The primary access to the platform and a significant portion of the content are accessible to users, encouraging a large user base. Pratilipi generates revenue through a subscription-based model, offering a premium membership called Pratilipi Plus. Subscribers enjoy benefits such as ad-free reading, offline access to content, and early access to new releases. The platform also collaborates with writers and content creators to bring exclusive and premium content to its subscribers. Pratilipi's commitment to promoting regional languages, diverse content, and supporting emerging writers has made it a famous and influential player in the digital literature space in India.

https://www.pratilipi.com/

Country: Karnataka

Foundations date: 2015

Type: Private

Sector: Information & Media

Categories: Entertainment


Pratilipi’s Customer Needs


Social impact:

Life changing: affiliation/belonging

Emotional: fun/entertainment, rewards me, nostalgia, therapeutic value, attractiveness

Functional: saves time, simplifies, makes money, reduces risk, organizes, reduces effort, avoids hassles, reduces cost, quality, variety, sensory appeal, informs


Pratilipi’s Related Competitors



Pratilipi’s Business Operations


Advertising:

This approach generated money by sending promotional marketing messages from other businesses to customers. When you establish a for-profit company, one of the most critical aspects of your strategy is determining how to generate income. Many companies sell either products or services or a mix of the two. However, advertisers are frequently the source of the majority of all of the revenue for online businesses and media organizations. This is referred to as an ad-based income model.

Customer relationship:

Due to the high cost of client acquisition, acquiring a sizable wallet share, economies of scale are crucial. Customer relationship management (CRM) is a technique for dealing with a business's interactions with current and prospective customers that aims to analyze data about customers' interactions with a company to improve business relationships with customers, with a particular emphasis on retention, and ultimately to drive sales growth.

Customer data:

It primarily offers free services to users, stores their personal information, and acts as a platform for users to interact with one another. Additional value is generated by gathering and processing consumer data in advantageous ways for internal use or transfer to interested third parties. Revenue is produced by either directly selling the data to outsiders or by leveraging it for internal reasons, such as increasing the efficacy of advertising. Thus, innovative, sustainable Big Data business models are as prevalent and desired as they are elusive (i.e., data is the new oil).

Crowdsourcing:

Crowdsourcing is a kind of sourcing in which people or organizations solicit donations from Internet users to acquire required services or ideas. Crowdsourcing differs from outsourcing because work may originate from an undefined public (rather than being commissioned from a particular, identified organization). In addition, those crowdsourcing procedures are a combination of bottom-up and top-down. The benefits of crowdsourcing may include reduced prices, increased speed, better quality, increased flexibility, scalability, and variety. An anonymous crowd adopts a solution to a task or issue, usually through the internet. Contributors are compensated or have the opportunity to win a prize if their answer is selected for manufacturing or sale. Customer engagement and inclusion may help build a good rapport with them, resulting in increased sales and income.

Digital:

A digital strategy is a strategic management and a business reaction or solution to a digital issue, which is often best handled as part of a broader company plan. A digital strategy is frequently defined by the application of new technologies to existing business activities and a focus on enabling new digital skills for their company (such as those formed by the Information Age and frequently as a result of advances in digital technologies such as computers, data, telecommunication services, and the World wide web, to name a few).

Freemium:

Freemium is the sum of the words free and premium and refers to a business strategy that provides both free and premium services. The freemium business model works by providing essential services for free and charging for enhanced or extra capabilities. This is a typical practice among many software firms, who offer imperative software for free with restricted functionality, and it is also a popular approach among game developers. While everyone is invited to play the game for free, extra lives and unique game features are accessible only once the player buys.

Ecosystem:

A business ecosystem is a collection of related entities ? suppliers, distributors, customers, rivals, and government agencies ? collaborating and providing a particular product or service. The concept is that each entity in the ecosystem influences and is impacted by the others, resulting in an ever-changing connection. Therefore, each entity must be adaptive and flexible to live, much like a biological ecosystem. These connections are often backed by a shared technical platform and are based on the flow of information, resources, and artifacts in the software ecosystem.

Mobile first behavior:

It is intended to mean that as a company thinks about its website or its other digital means of communications, it should be thinking critically about the mobile experience and how customers and employees will interact with it from their many devices. The term is “mobile first,” and it is intended to mean that as a company thinks about its website or its other digital means of communications, it should be thinking critically about the mobile experience and how customers and employees will interact with it from their many devices.

Online marketplace:

An online marketplace (or online e-commerce marketplace) is a kind of e-commerce website in which product or service information is supplied by various third parties or, in some instances, the brand itself, while the marketplace operator handles transactions. Additionally, this pattern encompasses peer-to-peer (P2P) e-commerce between businesses or people. By and large, since marketplaces aggregate goods from a diverse range of suppliers, the variety and availability are typically greater than in vendor-specific online retail shops. Additionally, pricing might be more competitive.

Experience:

Disrupts by offering a better understanding that customers are willing to pay for. Experience companies that have progressed may begin charging for the value of the transformation that an experience provides. An experienced company charges for the feelings consumers get as a result of their interaction with it.

Subscription:

Subscription business models are built on the concept of providing a product or service in exchange for recurring subscription income on a monthly or annual basis. As a result, they place a higher premium on client retention than on customer acquisition. Subscription business models, in essence, concentrate on revenue generation in such a manner that a single client makes repeated payments for extended access to a product or service. Cable television, internet providers, software suppliers, websites (e.g., blogs), business solutions providers, and financial services companies utilize this approach, as do conventional newspapers, periodicals, and academic publications.

Embed code:

x
Copy the code below and embed it in yours to show this business model canvas in your website.