This web app uses cookies to compile statistic information of our users visits. By continuing to browse the site you are agreeing to our use of cookies. If you wish you may change your preference or read about cookies

close
Are you looking for a business model professional tool? Vizologi can help you:

Risk-free innovation through data analytics

GO

Rotate your device?

Primark wants to be the prime mark its customers think of when they need chic clothing on the cheap. The company, which does business as Penneys in Ireland, operates about 270 discount department stores mainly in the UK, Ireland, and Spain, but also in several other countries in Europe. The UK's second-largest clothing retailer and its largest discounter targets the under-35-year-old, fashion-conscious market and features departments including women swear, lingerie, children swear, menswear, footwear, accessories, and household textiles. It supplies its stores from distribution centers in Leicestershire and Naas. Primark, a subsidiary of Associated British Foods, was founded by then-chairman Arthur Ryan.

Average rate:
4

Number of votes:
1086

Digital maturity:
Digirati

Visit website

Embed code:

x
Copy the code below and embed it in yours to show this business model canvas in your website.