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Why Pristyn Care's Business Model is so successful?

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Pristyn Care’s Company Overview

Pristyn Care, founded in 2018, is a healthcare startup headquartered in Gurgaon, India, specializing in providing advanced and technology-driven surgical solutions. The company focuses on delivering patient-centric and seamless experiences across various surgical specialties. Pristyn Care aims to redefine healthcare by combining medical expertise with innovative technology to ensure high-quality and accessible surgical care. Pristyn Care is a health care startup that offers daycare procedures performed by specialist doctors using world class technologies across its partner hospitals. It focuses on providing a seamless experience to patients for elective surgeries. The company is building a chain of technology-enabled daycare centers across India where specialist doctors perform surgeries. It offers laser surgeries for Piles, Fissure, Varicose Veins, Hernia, Uterus Removal, Circumcision and Cataract etc. The company is driven by a single-point agenda of making healthcare accessible and affordable for all. Pristyn Care's business model revolves around offering end-to-end surgical solutions. The company collaborates with a network of experienced and specialized surgeons, providing them with the necessary infrastructure and support. Patients can access Pristyn Care's services through its online platform, where they can schedule consultations, undergo diagnostic tests, and receive personalized treatment plans. The company facilitates the entire surgical journey, from pre-operative assessments to post-operative care, ensuring a holistic and stress-free experience. Revenue generation for Pristyn Care is primarily through surgical procedures, where the company earns a fee for providing the surgical infrastructure, support staff, and technology-enabled services. Additionally, Pristyn Care may offer health insurance packages and post-surgery care packages, contributing to its diversified revenue streams. With a commitment to delivering efficient and patient-friendly surgical solutions, Pristyn Care continues to grow as a key player in the healthcare technology space in India.

Country: Haryana

Foundations date: 2018

Type: Private

Sector: Healthcare

Categories: Health

Pristyn Care’s Customer Needs

Social impact:

Life changing: self-actualization

Emotional: reduces anxiety, therapeutic value, provides access

Functional: saves time, simplifies, reduces risk, reduces effort, informs

Pristyn Care’s Related Competitors

Pristyn Care’s Business Operations

Best in class services:

When a firm brings a product to market, it must first create a compelling product and then field a workforce capable of manufacturing it at a competitive price. Neither task is simple to perform effectively; much managerial effort and scholarly study have been dedicated to these issues. Nevertheless, providing a service involves another aspect: managing clients, who are consumers of the service and may also contribute to its creation.

Customer loyalty:

Customer loyalty is a very successful business strategy. It entails giving consumers value that extends beyond the product or service itself. It is often provided through incentive-based programs such as member discounts, coupons, birthday discounts, and points. Today, most businesses have some kind of incentive-based programs, such as American Airlines, which rewards customers with points for each trip they take with them.

Customer relationship:

Due to the high cost of client acquisition, acquiring a sizable wallet share, economies of scale are crucial. Customer relationship management (CRM) is a technique for dealing with a business's interactions with current and prospective customers that aims to analyze data about customers' interactions with a company to improve business relationships with customers, with a particular emphasis on retention, and ultimately to drive sales growth.

Digital transformation:

Digitalization is the systematic and accelerated transformation of company operations, processes, skills, and models to fully exploit the changes and possibilities brought about by digital technology and its effect on society. Digital transformation is a journey with many interconnected intermediate objectives, with the ultimate aim of continuous enhancement of processes, divisions, and the business ecosystem in a hyperconnected age. Therefore, establishing the appropriate bridges for the trip is critical to success.


The prevention, treatment, and management of disease and maintaining mental and physical well-being via the medical and allied health professionals' services. It includes diagnostic, preventative, remedial, and therapeutic service providers such as physicians, nurses, hospitals, and other private, public, and volunteer organizations. Additionally, it comprises producers of medical equipment and pharmaceuticals, as well as health insurance companies.

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