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Why Razor's Business Model is so successful?

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Razor’s Company Overview

Razor is a renowned and innovative company specializing in producing and distributing personal transport and recreational equipment. Founded in 2000, Razor has been at the forefront of creating cutting-edge technology and design, propelling the scooter movement and setting the industry standard. The company's product portfolio includes electric scooters, kick scooters, hoverboards, electric ride-ons, and accessories. Razor is committed to providing high-quality, environmentally friendly, and safe transportation alternatives that are both fun and practical for users of all ages. Business Model: Razor operates under a consumer-direct business model, making its products available to customers through various distribution channels. The company primarily sells its products through its website but also partners with a wide range of retailers, both online and physical, including big-box stores, specialty sports stores, and toy retailers. Razor also collaborates with technology and design firms to continually innovate and improve its product offerings, ensuring it stays at the forefront of the personal transport and recreational equipment industry. Revenue Model: Razor's revenue model is primarily based on the sale of its products. The company generates its income by directly selling its scooters, hoverboards, electric ride-ons, and related accessories to consumers. Razor also earns revenue from its partnerships with retailers that sell its products. The company also occasionally collaborates with other brands for unique edition products, which provides an additional revenue stream. Furthermore, Razor offers after-sales services such as maintenance and repair, as well as selling spare parts, which also contribute to its overall revenue.

Country: California

Foundations date: 2000

Type: Private

Sector: Consumer Goods

Categories: Automotive

Razor’s Customer Needs

Social impact:

Life changing: affiliation/belonging

Emotional: design/aesthetics, fun/entertainment, badge value

Functional: quality, variety, integrates, connects

Razor’s Related Competitors

Razor’s Business Operations

Best in class services:

When a firm brings a product to market, it must first create a compelling product and then field a workforce capable of manufacturing it at a competitive price. Neither task is simple to perform effectively; much managerial effort and scholarly study have been dedicated to these issues. Nevertheless, providing a service involves another aspect: managing clients, who are consumers of the service and may also contribute to its creation.

Customer loyalty:

Customer loyalty is a very successful business strategy. It entails giving consumers value that extends beyond the product or service itself. It is often provided through incentive-based programs such as member discounts, coupons, birthday discounts, and points. Today, most businesses have some kind of incentive-based programs, such as American Airlines, which rewards customers with points for each trip they take with them.

Customer relationship:

Due to the high cost of client acquisition, acquiring a sizable wallet share, economies of scale are crucial. Customer relationship management (CRM) is a technique for dealing with a business's interactions with current and prospective customers that aims to analyze data about customers' interactions with a company to improve business relationships with customers, with a particular emphasis on retention, and ultimately to drive sales growth.

Direct selling:

Direct selling refers to a situation in which a company's goods are immediately accessible from the manufacturer or service provider rather than via intermediate channels. The business avoids the retail margin and any extra expenses connected with the intermediaries in this manner. These savings may be passed on to the client, establishing a consistent sales experience. Furthermore, such intimate touch may help to strengthen client connections. Finally, direct selling benefits consumers by providing convenience and service, such as personal demonstrations and explanations of goods, home delivery, and substantial satisfaction guarantees.


Electronic commerce, or e-commerce (alternatively spelled eCommerce), is a business model, or a subset of a larger business model, that allows a company or person to do business via an electronic network, usually the internet. As a result, customers gain from increased accessibility and convenience, while the business benefits from integrating sales and distribution with other internal operations. Electronic commerce is prevalent throughout all four main market segments: business to business, business to consumer, consumer to consumer, and consumer to business. Ecommerce may be used to sell almost any goods or service, from books and music to financial services and airline tickets.


Disrupts by offering a better understanding that customers are willing to pay for. Experience companies that have progressed may begin charging for the value of the transformation that an experience provides. An experienced company charges for the feelings consumers get as a result of their interaction with it.

Niche retail:

A marketing strategy for a product or service includes characteristics that appeal to a particular minority market segment. A typical niche product will be distinguishable from other goods and manufactured and sold for specialized purposes within its associated niche market. Niche retail has focused on direct-to-consumer and direct-to-business internet sales channels. The slogan for niche retail is Everything except the brand.

Product innovation:

Product innovation is the process of developing and introducing a new or better version of an existing product or service. This is a broader definition of innovation than the generally recognized definition, which includes creating new goods that are considered innovative in this context. For example, Apple launched a succession of successful new products and services in 2001?the iPod, the iTunes online music service, and the iPhone?which catapulted the firm to the top of its industry.

Technology trends:

New technologies that are now being created or produced in the next five to ten years will significantly change the economic and social landscape. These include but are not limited to information technology, wireless data transmission, human-machine connection, on-demand printing, biotechnology, and sophisticated robotics.

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