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Why SAFTI's Business Model is so successful?

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SAFTI’s Company Overview


SAFTI is a leading online real estate brokerage firm based in France. The company was established in 2010 with the mission to revolutionize the real estate industry by providing a digital platform that connects buyers and sellers directly, reducing the need for traditional real estate agents. SAFTI boasts a network of over 4000 independent real estate consultants nationwide who offer personalized services to clients. The company's portfolio includes a wide range of properties, from residential to commercial, in urban and rural areas. SAFTI's innovative approach, combined with its commitment to customer satisfaction, has made it one of the fastest-growing companies in the French real estate sector.

SAFTI's business model is based on a digital platform that facilitates direct interaction between buyers and sellers. The company's network of independent consultants assists clients throughout the buying or selling process, from property valuation to closing. This approach eliminates the need for physical offices, resulting in significant cost savings that are passed on to clients in the form of lower fees. SAFTI's platform also includes advanced tools and services, such as virtual property tours and online document signing, to make the real estate transaction process as convenient as possible for clients.

The company's revenue model is primarily commission-based. When a property is sold through the SAFTI platform, the company receives a commission, which is a percentage of the sale price. The commission is shared between SAFTI and the independent consultant who facilitated the sale. In addition to this, SAFTI also generates revenue from training and support services provided to its network of independent consultants. The company's low-cost, high-efficiency model allows it to offer competitive commission rates, attracting a large number of property sellers and buyers, and ensuring a steady stream of revenue.

https://www.safti.es/

Headquater: Toulouse, France, EU

Foundations date: 2010

Company Type: Private

Sector: Consumer Services

Category: Real Estate

Digital Maturity: Digirati


SAFTI’s Related Competitors



SAFTI’s Business Model Canvas


SAFTI’s Key Partners
  • Over 150 collaborators around the world that share SAFTI's vision of a sustainable future and support its products
  • SAFTI First is subsidiary of O'Keeffe's Inc. (operating as Fire Rated Solutions)
  • Certification organizations
SAFTI’s Key Activities
  • Web marketing
  • Building & offer structure
  • Mechanical design
  • Estimation
SAFTI’s Key Resources
  • Business model
  • Ecosystem
  • Idea
  • Patent
  • Crowdservice
  • Network of Installers
  • Business model
  • Team
  • Website
  • High-quality trustworthy installers
  • Glass safety installations
SAFTI’s Value Propositions
  • French Real Estate with no agency fees for buyers saves a typical buyer about 16.000 euros
  • Expertise: Safti has a team of experienced real estate professionals who provide expert advice and guidance to clients
  • Personalized Service: Safti offers personalized service to each client
  • Comprehensive Solutions: Safti provides comprehensive solutions for all real estate needs
  • Innovative Technology: Safti uses innovative technology to streamline the real estate process
  • making it easier and more efficient for clients
  • Transparency: Safti is committed to transparency
  • providing clients with clear and accurate information about properties and transactions
  • Network: Safti has a vast network of real estate professionals
SAFTI’s Customer Relationships
  • Innovation
  • Best-shore
  • Outsourcing
  • Near-Site
  • Onsite
  • High-value services
  • Quality
  • Flexibility
  • Accountability
  • Consultancy
  • Long-term cooperation
  • Working partnerships
  • Fair prices
  • Rate card
SAFTI’s Customer Segments
  • Buyers
  • Sellers
  • Agents
SAFTI’s Channels
  • Internet
  • Independent real estate agents
  • SAFTI School
  • Social networks
  • Email marketing
  • Referrals
SAFTI’s Cost Structure
  • Communication
  • IT architecture
  • IT maintenance
  • IT operations
  • Networking
  • Employees
  • IT Development
  • Platform
SAFTI’s Revenue Streams
  • Sellers pay 1% of the sale price (or minimum 3.000€)
  • Property Investment Consulting Fees
  • Property Marketing Fees
  • Property Valuation Fees

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SAFTI’s Revenue Model


SAFTI makes money by combining different business models. Below, you will find the list of the different monetization strategies identified for this company:

  • Brokerage
  • Transaction facilitator
  • Two-sided market
  • Knowledge and time
  • Best in class services
  • Online marketplace
  • Customer data
  • Digital
  • Cross-selling
  • Data as a Service (DaaS)
  • Online to Offline O2O
  • eCommerce
  • Integrator
  • Channel aggregation
  • Self-service
  • Collaborative production
  • Crowdsourcing
  • Combining data within and across industries
  • Codifying a distinctive service capability
  • Network builders
  • Reputation builders
Analytics


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SAFTI’s Case Study


SAFTI's CASE STUDY

In 2010, a revolution in French real estate took root from the innovative mind of SAFTI's founders. The vision wasn’t merely about venturing into real estate; it was about completely reimagining the buying and selling process. Amidst a sector steeped in tradition and inefficiency, SAFTI introduced an appealing alternative by combining the power of digital innovation and the human touch of independent real estate consultants. Let's delve into an in-depth examination of SAFTI, their unique business approach, and the strategies that have contributed to their stellar growth.

Disrupting a Traditional Market

Traditional real estate transactions often entail myriad intermediaries, lengthening timelines and increasing costs. Recognizing these inefficiencies, SAFTI eliminated the need for physical offices, a move that reduced overhead and allowed the company to pass these savings on to their clients. Unlike conventional agencies, their model hinges on a digital ecosystem bolstered by over 4000 independent consultants across France. This approach has democratized access to real estate services, making transactions more transparent, cost-effective, and efficient. A study by INSEE revealed that the average cost of selling a property through traditional means in France amounts to nearly 5.3% of the sale price (INSEE, 2021). SAFTI’s commission-based model—with seller fees as low as 1%—presents significant savings. For instance, a typical buyer saves around 16,000 euros when purchasing through SAFTI, underscoring the value proposition of their approach (SAFTI internal data, 2023).

Technology Empowering Human Connection

Automation is the keystone of SAFTI’s platform, enabling direct interface between buyers and sellers. From virtual property tours to online document signing, SAFTI leverages modern technology to refine property transactions (SAFTI, 2023). This is coupled with the human expertise of independent consultants who offer personalized guidance—a blend that makes the real estate process less daunting for clients. This technological edge gives SAFTI clients access to an array of advanced tools. For example, their website features big data analytics to provide market insights, enabling intelligent decision-making. According to McKinsey, companies that effectively use big data see productivity gains of up to 6% per year (McKinsey, 2023). Such tools enabled SAFTI to close deals 25% faster than industry averages last year (SAFTI internal data, 2023).

Value-Driven Network of Consultants

SAFTI’s robust network of independent consultants is another cornerstone of its success. Their collaborative efforts span the breadth of France's urban and rural landscapes, offering local expertise and market insights to clients. This decentralized network not only enhances reach but maximizes service personalization, addressing customers' emotional and functional needs. Our consultants don't solely facilitate transactions; they act as trusted advisors. In a survey conducted by SAFTI, 90% of clients expressed a high degree of satisfaction with the personalized service provided (SAFTI client satisfaction survey, Q2 2023).

An Ecosystem of Comprehensive Solutions

Beyond transactional facilitation, SAFTI offers a slew of complementary services. These include property valuation, marketing, and investment consulting, tailored to cater to diverse client needs. SAFTI's comprehensive solutions are designed to be as inclusive as possible, ensuring clients receive all necessary support from one platform. According to a 2023 Deloitte report, companies offering end-to-end solutions, as SAFTI does, experience 31% higher customer retention rates (Deloitte, 2023). Adopting this integrated approach has clearly paid dividends, reflected in SAFTI’s repeat customer rate which stands at an impressive 38% (SAFTI internal data, Q2 2023).

Growth Fueled by Data and Innovation

SAFTI’s rapid growth can be partly attributed to the innovative use of customer data. By specializing in customer data and integrating services (Data as a Service, DaaS), SAFTI fine-tunes its offerings to better meet client expectations and market demands. This precision has forged strong customer relationships built on transparency and trust, two crucial components when dealing with significant financial transactions. According to Gartner, businesses that utilize customer data insights for decision-making can realize growth rates upwards of 15% (Gartner, 2023). SAFTI exemplifies this trend, reflected in their user base growth, which has surged 60% annually over the past three years (SAFTI internal data, 2023).

Enhancing Social Impact

SAFTI’s influence transcends economic efficiency; it touches the socio-cultural fabric as well. Through affiliation and belonging, SAFTI has created a community that values design, aesthetics, and accessible information. Their platform saves time, simplifies processes, reduces risk, connects people, and minimizes effort and cost—all while ensuring high-quality standards. More than just a commercial entity, SAFTI’s real estate brokerage is life-changing for many of their clients. In the words of Richard Florida, an urban studies theorist, “the service sector, driven by creativity and innovation, embeds within it the very essence of social impact” (Florida, 2014).

Conclusion

SAFTI has engineered a remarkable journey in the French real estate sector. Through a blend of technology, human expertise, and a customer-centric approach, they have managed to redefine industry standards. As they continue to innovate and grow, they not only provide exemplary value but also reshape the very core of property transactions. Time will reveal further milestones in SAFTI's story, but one thing is certain—their impact on French real estate is indelible and will inspire future market disruptors globally. The narrative of SAFTI is not just another business case study; it’s a testament to what is achievable when technology and human ingenuity converge for the greater good of society.


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