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Why Saucey's Business Model is so successful?

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Saucey’s Company Overview


Saucey is an innovative technology-driven company that operates in the beverage industry, providing on-demand alcohol delivery services. Founded in 2014 and headquartered in Los Angeles, California, Saucey has revolutionized the way consumers access and enjoy alcoholic beverages. The company offers a wide variety of products, including beer, wine, spirits, and mixers, sourced from local liquor stores. Saucey is committed to responsible drinking and ensures that all deliveries are made to individuals of legal drinking age. With a strong focus on customer service, Saucey is dedicated to making alcohol purchase convenient, quick, and hassle-free. Business Model: Saucey operates on a platform business model, acting as an intermediary between customers and local liquor stores. The company has a mobile app and a website where customers can browse through a wide selection of alcoholic beverages and place their orders. Once an order is placed, Saucey partners with local liquor stores to fulfill the order and deliver it to the customer's doorstep within an hour. The company's value proposition lies in its ability to provide quick and convenient alcohol delivery services, with a focus on customer satisfaction and responsible drinking. Revenue Model: Saucey generates its revenue primarily through a commission-based model. The company earns a percentage of each sale made through its platform. This commission is charged to the local liquor stores that partner with Saucey for order fulfillment and delivery. Additionally, Saucey also charges delivery fees to customers for orders below a certain amount. The company may also generate revenue through advertising and promotional services offered to liquor brands and stores on its platform.

https://saucey.com/

Country: California

Foundations date: 2013

Type: Private

Sector: Consumer Services

Categories: eCommerce


Saucey’s Customer Needs


Social impact:

Life changing: affiliation/belonging

Emotional: rewards me, design/aesthetics, fun/entertainment, provides access

Functional: saves time, simplifies, reduces effort, avoids hassles, quality, variety


Saucey’s Related Competitors



Saucey’s Business Operations


Customer loyalty:

Customer loyalty is a very successful business strategy. It entails giving consumers value that extends beyond the product or service itself. It is often provided through incentive-based programs such as member discounts, coupons, birthday discounts, and points. Today, most businesses have some kind of incentive-based programs, such as American Airlines, which rewards customers with points for each trip they take with them.

Customer relationship:

Due to the high cost of client acquisition, acquiring a sizable wallet share, economies of scale are crucial. Customer relationship management (CRM) is a technique for dealing with a business's interactions with current and prospective customers that aims to analyze data about customers' interactions with a company to improve business relationships with customers, with a particular emphasis on retention, and ultimately to drive sales growth.

Digital transformation:

Digitalization is the systematic and accelerated transformation of company operations, processes, skills, and models to fully exploit the changes and possibilities brought about by digital technology and its effect on society. Digital transformation is a journey with many interconnected intermediate objectives, with the ultimate aim of continuous enhancement of processes, divisions, and the business ecosystem in a hyperconnected age. Therefore, establishing the appropriate bridges for the trip is critical to success.

eCommerce:

Electronic commerce, or e-commerce (alternatively spelled eCommerce), is a business model, or a subset of a larger business model, that allows a company or person to do business via an electronic network, usually the internet. As a result, customers gain from increased accessibility and convenience, while the business benefits from integrating sales and distribution with other internal operations. Electronic commerce is prevalent throughout all four main market segments: business to business, business to consumer, consumer to consumer, and consumer to business. Ecommerce may be used to sell almost any goods or service, from books and music to financial services and airline tickets.

On-demand economy:

The on-demand economy is described as economic activity generated by digital marketplaces that meet customer demand for products and services via quick access and accessible supply. The supply chain is managed via a highly efficient, intuitive digital mesh built on top of current infrastructure networks. The on-demand economy is transforming commercial behavior in cities worldwide. The number of businesses, the categories covered, and the industry's growth rate are all increasing. Businesses in this new economy are the culmination of years of technological progress and customer behavior change.

Online marketplace:

An online marketplace (or online e-commerce marketplace) is a kind of e-commerce website in which product or service information is supplied by various third parties or, in some instances, the brand itself, while the marketplace operator handles transactions. Additionally, this pattern encompasses peer-to-peer (P2P) e-commerce between businesses or people. By and large, since marketplaces aggregate goods from a diverse range of suppliers, the variety and availability are typically greater than in vendor-specific online retail shops. Additionally, pricing might be more competitive.

Take the wheel:

Historically, the fundamental principles for generating and extracting economic value were rigorous. Businesses attempted to implement the same business concepts more effectively than their rivals. New sources of sustained competitive advantage are often only accessible via business model reinvention driven by disruptive innovation rather than incremental change or continuous improvement.

Transaction facilitator:

The business acts as an acquirer, processing payments on behalf of online merchants, auction sites, and other commercial users for a fee. This encompasses all elements of purchasing, selling, and exchanging currencies at current or predetermined exchange rates. By far the biggest market in the world in terms of trade volume. The largest multinational banks are the leading players in this industry. Around the globe, financial hubs serve as anchors for trade between a diverse range of various kinds of buyers and sellers 24 hours a day, save on weekends.

Mobile-first behaviour:

It is meant to imply that when a business considers its website or other digital modes of communication, it should consider the mobile experience and how consumers and workers will engage with it across a variety of devices. The phrase mobile-first implies that when a business finds its website or other digital modes of communication, it should consider the mobile experience and how consumers and workers will engage with it across a variety of devices.

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