Why SwapRight's Business Model is so successful?

SwapRight is a free website for swapping and bartering services. You can find people offering the services you need and they can find you.

Social impact:

Life changing: affiliation/belonging

Emotional: badge value, provides access, design/aesthetics

Functional: saves time, simplifies, reduces costs, reduces effort, connects, avoids hassles, integrates, organizes

Advertising:

This approach generated money by sending promotional marketing messages from other businesses to customers. When you establish a for-profit company, one of the most critical aspects of your strategy is determining how to generate income. Many companies sell either products or services or a mix of the two. However, advertisers are frequently the source of the majority of all of the revenue for online businesses and media organizations. This is referred to as an ad-based income model.

Barter:

Without currency, it is a kind of trading in which products or services are traded. Typically used during periods of high inflation or scarcity of money, barter has become a popular method of negotiating agreements such as offers to purchase excess products in return for advertising space or time. With the introduction of the internet, bartering shifted from a largely person-to-person transaction to a primarily business-to-business one, where every day, commodities ranging from manufacturing capacity to steel and paper are bartered across international boundaries.