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Why TreeWiFi's Business Model is so successful?

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TreeWiFi’s Company Overview


TreeWiFi is an innovative, environmentally-conscious tech company that aims to leverage the power of technology to combat air pollution. Based in Amsterdam, the company has developed a unique product, a birdhouse with a built-in air quality sensor. These birdhouses not only provide a home for birds but also monitor the air quality in real-time. The data collected is then used to generate an air quality index that is accessible to the public. The goal of TreeWiFi is to create awareness about the air quality in urban environments and to encourage communities to take action towards cleaner air. Business Model: TreeWiFi operates under a product-based business model. The company designs and produces smart birdhouses equipped with air quality sensors. These birdhouses are then sold to individuals, businesses, and municipalities who are interested in monitoring and improving their local air quality. The company also offers a subscription-based service for access to more detailed air quality data and analytics. This service particularly benefits environmental researchers, policymakers, and businesses operating in the environmental sector. Revenue Model: TreeWiFi's primary revenue source is the sales of its smart birdhouses. The company prices these products according to their production cost, added value, and market demand. To diversify its revenue streams, TreeWiFi also offers a premium subscription service that provides users with advanced air quality data and analytics. This subscription service is based on a recurring monthly or annual fee. In addition, TreeWiFi generates revenue from partnerships with environmental organizations and grants from governmental and non-governmental bodies that support environmental initiatives.

https://treewifi.org/

Country: Netherlands

Foundations date: 2016

Type: Social enterprise

Sector: Technology

Categories: Internet


TreeWiFi’s Customer Needs


Social impact:

Life changing: motivation, affiliation/belonging

Emotional: rewards me, design/aesthetics, provides access

Functional: connects, informs


TreeWiFi’s Related Competitors



TreeWiFi’s Business Operations


Crowdfunding:

Crowdfunding is the technique by which a large number of people contribute to a project. Contribute modest sums of money to support a new business endeavor. Crowdfunding leverages the ease of accessing vast networks of people, connecting investors and entrepreneurs through social media and crowdfunding websites. It can increase entrepreneurialism by widening the pool of investors further than the traditional ring of owners, relatives, and venture capitalists.

Combining data within and across industries:

How can data from other sources be integrated to generate additional value? The science of big data, combined with emerging IT standards that enable improved data integration, enables new information coordination across businesses or sectors. As a result, intelligent executives across industries will see big data for what it is: a revolution in management. However, as with any other significant organizational transformation, the difficulties associated with becoming a big data-enabled company may be tremendous and require hands-on?or, in some instances, hands-off?leadership.

Codifying a distinctive service capability:

Since their inception, information technology systems have aided in automating corporate operations, increasing productivity, and maximizing efficiency. Now, businesses can take their perfected processes, standardize them, and sell them to other parties. In today's corporate environment, innovation is critical for survival.

Direct selling:

Direct selling refers to a situation in which a company's goods are immediately accessible from the manufacturer or service provider rather than via intermediate channels. The business avoids the retail margin and any extra expenses connected with the intermediaries in this manner. These savings may be passed on to the client, establishing a consistent sales experience. Furthermore, such intimate touch may help to strengthen client connections. Finally, direct selling benefits consumers by providing convenience and service, such as personal demonstrations and explanations of goods, home delivery, and substantial satisfaction guarantees.

Sharing economy:

The sharing economy eliminates the necessity for individual asset ownership. The phrase sharing economy is an umbrella word that encompasses various definitions and is often used to refer to economic and social activity that involves online transactions. Originally coined by the open-source community to refer to peer-to-peer sharing of access to goods and services, the term is now occasionally used more broadly to refer to any sales transaction conducted via online marketplaces, including those that are business to consumer (B2C) than peer-to-peer.

Open innovation:

A business concept established by Henry Chesbrough that inspires firms to pursue out external sources of innovation in order to enhance product lines and reduce the time needed to bring the product to the market, as well as to industry or release developed in-house innovation that does not fit the customer's experience but could be used effectively elsewhere.

Sustainability-focused:

Companies that manufacture fast-moving consumer goods and services and are committed to sustainability do ecological impact assessments on their products and services. While research-based green marketing needs facts, green storytelling requires imagination and location. Employees responsible for the brand definition and green marketers collaborate with product and service designers, environmental groups, and government agencies.

Technology trends:

New technologies that are now being created or produced in the next five to ten years will significantly change the economic and social landscape. These include but are not limited to information technology, wireless data transmission, human-machine connection, on-demand printing, biotechnology, and sophisticated robotics.

Experience:

Disrupts by offering a better understanding that customers are willing to pay for. Experience companies that have progressed may begin charging for the value of the transformation that an experience provides. An experienced company charges for the feelings consumers get as a result of their interaction with it.

Subscription:

Subscription business models are built on the concept of providing a product or service in exchange for recurring subscription income on a monthly or annual basis. As a result, they place a higher premium on client retention than on customer acquisition. Subscription business models, in essence, concentrate on revenue generation in such a manner that a single client makes repeated payments for extended access to a product or service. Cable television, internet providers, software suppliers, websites (e.g., blogs), business solutions providers, and financial services companies utilize this approach, as do conventional newspapers, periodicals, and academic publications.

Niche retail:

A marketing strategy for a product or service includes characteristics that appeal to a particular minority market segment. A typical niche product will be distinguishable from other goods and manufactured and sold for specialized purposes within its associated niche market. Niche retail has focused on direct-to-consumer and direct-to-business internet sales channels. The slogan for niche retail is Everything except the brand.

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