Ubitricity's CASE STUDY

Building smarter cities requires vision, innovation, and the courage to disrupt traditional frameworks. Ubitricity, a pioneering force in electric vehicle (EV) charging solutions, exemplifies these qualities. Based in Berlin, Germany, Ubitricity has revolutionized the EV charging infrastructure since its foundation in 2008 by integrating charging stations into existing street infrastructure, such as light poles. Our mission? To make electric mobility accessible, convenient, and sustainably aligned with global clean energy transitions.

Reimagining the Urban Landscape

When we think of charging stations for electric vehicles, we often imagine standalone units in designated parking spaces. These installations require significant investment in both hardware and real estate. Ubitricity has radically changed this narrative by leveraging the existing cityscape. Picture this: every light pole on your street could double as an EV charging station.
This is not just a futuristic concept; it's a reality that Ubitricity has already implemented across several European cities. According to the company, over 4,000 EV charging points have been installed in the UK alone, with more expansions planned across Europe and other parts of the world (Ubitricity). Through this innovation, we have been able to lower installation costs significantly, eliminate the need for extensive new infrastructure, and conveniently bring EV charging closer to our daily lives.

Statistics and Market Impact

The potential impact of Ubitricity's model is seen in concrete numbers. According to the International Energy Agency (IEA), the global electric vehicle market is projected to grow by 42 percent annually through 2030 (IEA, 2021). Aligning with this growth, the demand for accessible and practical EV charging solutions will also surge. Ubitricity’s technology fits perfectly into this expanding ecosystem.
In terms of financial growth, Ubitricity has demonstrated remarkable progress. The company’s revenue streams encompass hardware sales, installation services, and a software-as-a-service (SaaS) model for managing these charging points, promising a consistent and recurring revenue model. In 2022, Ubitricity reported an annual revenue growth rate of 25% (Ubitricity), illustrating both market acceptance and operational efficiency.

Ubitricity’s Unique Value Proposition

At the core of Ubitricity’s uniqueness are the SmartCable and MobileMeter—tools that redefine EV charging infrastructure. SmartCable transforms a standard streetlight into a charging point, while MobileMeter allows for clear, transparent billing. Our goal is to create an environment where EV drivers can charge their vehicles anywhere within the urban landscape without the hassle of identifying and traveling to designated charging stations.
Moreover, Ubitricity addresses the emotional and functional customer needs. The convenient design and widespread availability of charging points provide peace of mind for EV owners, facilitating a seamless experience. Couple this with the reduced costs through shared infrastructure, and it's clear why our approach is capturing attention.

Cultivating Partnerships and Ecosystems

A significant pillar of Ubitricity’s strategy involves fostering robust ecosystems through partnerships. Energy suppliers, hardware vendors, automotive companies, and municipalities form a crucial part of our network. Notably, our collaboration with Shell Group has been pivotal in scaling our operations. With Shell’s backing, we have not only expanded our footprint but also ensured the integration of renewable energy into our charging points, supporting a carbon-neutral future (Shell, 2022).
According to a study by Bloomberg New Energy Finance (BNEF), partnerships in the EV charging sector enhance service offerings by 24 percent (BNEF, 2020). This underscores the effectiveness of our strategy to work closely with industry leaders and local governments to broaden our service spectrum and create synergies.

A Vision for Sustainable Future

Ubitricity’s commitment to sustainability goes beyond mere installation of EV charging points. We aim to contribute actively to carbon emission reductions. By 2025, our goal is to have 50,000 charging points installed globally, helping cities manage and reduce their carbon footprints efficiently. A feasibility study by Transport & Environment suggests that urban areas could reduce CO2 emissions by up to 40 percent by integrating smart charging solutions into existing infrastructure (Transport & Environment, 2021).

Lessons from Ubitricity

Our journey offers numerous learnings for businesses aiming to disrupt traditional sectors:
1. Leverage Existing Infrastructure: Innovative solutions that utilize available resources can significantly reduce costs and accelerate deployment.
2. Foster Strategic Partnerships: Collaborations with established industry players and local governments can amplify reach and enhance service efficiency.
3. Focus on Customer-Centric Design: Addressing the emotional and functional needs of customers leads to higher adoption rates.
4. Commit to Sustainability: Long-term viability hinges on creating solutions that marry economic benefits with environmental responsibility.
In summary, Ubitricity stands as a testament to what can be achieved through visionary change. We are not just installing charging points; we are building the framework for tomorrow’s smart cities, ensuring that electric mobility is within arm’s reach of every urban dweller.