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Why Verily's Business Model is so successful?

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Verily’s Company Overview

Verily Life Sciences, a subsidiary of Alphabet Inc., is a research organization dedicated to the study of life sciences. Founded in 2015 and based in South San Francisco, California, Verily's mission is to make health data useful so people can enjoy healthier, more vibrant lives. The company combines expertise in healthcare, data science, and technology to create powerful tools and solutions that are transforming the way diseases are detected, managed, and prevented. Verily's interdisciplinary team consists of experts from various fields including medicine, engineering, and health informatics, who work collaboratively to develop innovative technology that can improve global health outcomes. Verily's business model is built on partnerships with pharmaceutical companies, academic institutions, healthcare organizations, and other stakeholders in the health sector. The company leverages its technological expertise and innovative capabilities to develop tools and platforms that help these partners accelerate their research, improve patient care, and achieve better health outcomes. Verily's projects range from developing wearable devices that monitor health metrics to creating advanced software platforms that analyze complex health data. As for its revenue model, Verily generates income through a combination of strategic partnerships, research collaborations, and product sales. The company partners with pharmaceutical and biotech companies to co-develop new therapies and tools, sharing in the revenues generated from these collaborations. Additionally, Verily sells its proprietary health devices and digital platforms to healthcare providers and research institutions. The company also receives funding from parent company Alphabet Inc., and other investors for specific research and development projects. Verily's diverse revenue streams enable it to invest in long-term research and development initiatives, ensuring its continued innovation in the field of life sciences.

Country: California

Foundations date: 2015

Type: Subsidiary

Sector: Healthcare

Categories: Biotechnology

Verily’s Customer Needs

Social impact:

Life changing: affiliation/belonging

Emotional: wellness, therapeutic value, provides access

Functional: organizes, integrates, connects, informs, quality

Verily’s Related Competitors

Verily’s Business Operations


A firm assumes complete control of the biopharmaceutical model's research, development, and commercialization (DDC) operations. Under this approach, the firm develops the product internally and retains commercial skills to deliver the product to patients.

Digital transformation:

Digitalization is the systematic and accelerated transformation of company operations, processes, skills, and models to fully exploit the changes and possibilities brought about by digital technology and its effect on society. Digital transformation is a journey with many interconnected intermediate objectives, with the ultimate aim of continuous enhancement of processes, divisions, and the business ecosystem in a hyperconnected age. Therefore, establishing the appropriate bridges for the trip is critical to success.

Corporate innovation:

Innovation is the outcome of collaborative creativity in turning an idea into a feasible concept, accompanied by a collaborative effort to bring that concept to life as a product, service, or process improvement. The digital era has created an environment conducive to business model innovation since technology has transformed how businesses operate and provide services to consumers.

Data as a Service (DaaS):

Data as a Service (DaaS) is a relative of Software as a Service in computing (SaaS). As with other members of the as a service (aaS) family, DaaS is based on the idea that the product (in this instance, data) may be delivered to the user on-demand independent of the provider's geographic or organizational isolation from the customer. Additionally, with the advent[when?] of service-oriented architecture (SOA), the platform on which the data sits has become unimportant. This progression paved the way for the relatively recent new idea of DaaS to arise.

Performance-based contracting:

Performance-based contracting (PBC), sometimes referred to as performance-based logistics (PBL) or performance-based acquisition, is a method for achieving quantifiable supplier performance. A PBC strategy focuses on developing strategic performance measures and the direct correlation of contract payment to success against these criteria. Availability, dependability, maintainability, supportability, and total cost of ownership are all standard criteria. This is accomplished mainly via incentive-based, long-term contracts with precise and quantifiable operational performance targets set by the client and agreed upon by contractual parties.


A business ecosystem is a collection of related entities ? suppliers, distributors, customers, rivals, and government agencies ? collaborating and providing a particular product or service. The concept is that each entity in the ecosystem influences and is impacted by the others, resulting in an ever-changing connection. Therefore, each entity must be adaptive and flexible to live, much like a biological ecosystem. These connections are often backed by a shared technical platform and are based on the flow of information, resources, and artifacts in the software ecosystem.

Platform as a Service (PaaS):

Platform as a Service (PaaS) is a class of cloud computing services that enable users to create, operate, and manage apps without the burden of establishing and maintaining the infrastructure usually involved with designing and developing an app.


A formal agreement in which the owner of the copyright, know-how, patent, service mark, trademark, or other intellectual property grants a licensee the right to use, manufacture, and sell copies of the original. These agreements often restrict the licensee's scope or area of operation, define whether the license is exclusive or non-exclusive, and stipulate whether the licensee will pay royalties or another kind of compensation in return. While licensing agreements are often used to commercialize the technology, franchisees also utilize them to encourage the sale of products and services.

Technology trends:

New technologies that are now being created or produced in the next five to ten years will significantly change the economic and social landscape. These include but are not limited to information technology, wireless data transmission, human-machine connection, on-demand printing, biotechnology, and sophisticated robotics.


The prevention, treatment, and management of disease and maintaining mental and physical well-being via the medical and allied health professionals' services. It includes diagnostic, preventative, remedial, and therapeutic service providers such as physicians, nurses, hospitals, and other private, public, and volunteer organizations. Additionally, it comprises producers of medical equipment and pharmaceuticals, as well as health insurance companies.

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