This web app uses cookies to compile statistic information of our users visits. By continuing to browse the site you are agreeing to our use of cookies. If you wish you may change your preference or read about cookies

close

Why Waterlight's Business Model is so successful?

Get all the answers


Waterlight’s Company Overview


Waterlight is a revolutionary initiative by the Colombian designer Miguel Mójica, in collaboration with the teams of Wunderman Thompson in Colombia and E-dina. The company has developed a portable device that generates light from saltwater. This device, designed to address the issue of electricity access for approximately 840 million people worldwide, can produce light for 45 days with just half a liter of saltwater. The lamp is 100% recyclable and durable, designed to function for 5,600 hours, equivalent to more than 230 days or 2 to 3 years of use, depending on the frequency of need. Business Model: Waterlight's business model is centered around sustainability and social impact. The company's primary product is a lamp that generates light through the ionization of electrolytes found in saltwater. This lamp, which can also charge electronic devices via a USB port, was initially designed for the Wayúu community, an indigenous group living in the northernmost part of South America. The company aims to harness one of Earth's most abundant resources, seawater, to provide a reliable alternative to solar lamps in off-grid communities. Revenue Model: While specific details about Waterlight's revenue model are not publicly available, the company's primary source of revenue likely comes from the sales of its innovative saltwater lamp. Given the lamp's potential for mass production and global distribution, Waterlight may also generate revenue through partnerships with organizations focused on clean energy and sustainable development. The company's commitment to sustainability and social impact could also open opportunities for funding from grants and awards.

https://www.waterlight.com.co/

Country: Colombia

Foundations date: 2011

Type: social enterprise

Sector: Energy & Utilities

Categories: Non-profit


Waterlight’s Customer Needs


Social impact:

Life changing: self-actualization

Emotional: rewards me, design/aesthetics, badge value, fun/entertainment, attractiveness

Functional: saves time, simplifies, reduces effort, reduces cost, quality, variety, sensory appeal, informs


Waterlight’s Related Competitors



Waterlight’s Business Operations


Crowdfunding:

Crowdfunding is the technique by which a large number of people contribute to a project. Contribute modest sums of money to support a new business endeavor. Crowdfunding leverages the ease of accessing vast networks of people, connecting investors and entrepreneurs through social media and crowdfunding websites. It can increase entrepreneurialism by widening the pool of investors further than the traditional ring of owners, relatives, and venture capitalists.

Customer relationship:

Due to the high cost of client acquisition, acquiring a sizable wallet share, economies of scale are crucial. Customer relationship management (CRM) is a technique for dealing with a business's interactions with current and prospective customers that aims to analyze data about customers' interactions with a company to improve business relationships with customers, with a particular emphasis on retention, and ultimately to drive sales growth.

Direct selling:

Direct selling refers to a situation in which a company's goods are immediately accessible from the manufacturer or service provider rather than via intermediate channels. The business avoids the retail margin and any extra expenses connected with the intermediaries in this manner. These savings may be passed on to the client, establishing a consistent sales experience. Furthermore, such intimate touch may help to strengthen client connections. Finally, direct selling benefits consumers by providing convenience and service, such as personal demonstrations and explanations of goods, home delivery, and substantial satisfaction guarantees.

Ecosystem:

A business ecosystem is a collection of related entities ? suppliers, distributors, customers, rivals, and government agencies ? collaborating and providing a particular product or service. The concept is that each entity in the ecosystem influences and is impacted by the others, resulting in an ever-changing connection. Therefore, each entity must be adaptive and flexible to live, much like a biological ecosystem. These connections are often backed by a shared technical platform and are based on the flow of information, resources, and artifacts in the software ecosystem.

Energy:

Energy development is an area of study concerned with adequate primary and secondary energy sources to satisfy society's requirements. These activities include those that promote the development of conventional, alternative, and renewable energy sources and the recovery and recycling of energy that otherwise would have been squandered.

Experience:

Disrupts by offering a better understanding that customers are willing to pay for. Experience companies that have progressed may begin charging for the value of the transformation that an experience provides. An experienced company charges for the feelings consumers get as a result of their interaction with it.

Licensing:

A formal agreement in which the owner of the copyright, know-how, patent, service mark, trademark, or other intellectual property grants a licensee the right to use, manufacture, and sell copies of the original. These agreements often restrict the licensee's scope or area of operation, define whether the license is exclusive or non-exclusive, and stipulate whether the licensee will pay royalties or another kind of compensation in return. While licensing agreements are often used to commercialize the technology, franchisees also utilize them to encourage the sale of products and services.

Social stakeholder:

Social responsibility will only be accurate if many managers embrace moral leadership rather than immoral leadership, organizational management, and business ethics that engage morals and values in corporate governance. In a nutshell, it addresses the concept of who or what really matters.

Solution provider:

A solution provider consolidates all goods and services in a particular domain into a single point of contact. As a result, the client is supplied with a unique know-how to improve efficiency and performance. As a Solution Provider, a business may avoid revenue loss by broadening the scope of the service it offers, which adds value to the product. Additionally, close client interaction enables a better understanding of the customer's habits and requirements, enhancing goods and services.

Sustainability-focused:

Companies that manufacture fast-moving consumer goods and services and are committed to sustainability do ecological impact assessments on their products and services. While research-based green marketing needs facts, green storytelling requires imagination and location. Employees responsible for the brand definition and green marketers collaborate with product and service designers, environmental groups, and government agencies.

Technology trends:

New technologies that are now being created or produced in the next five to ten years will significantly change the economic and social landscape. These include but are not limited to information technology, wireless data transmission, human-machine connection, on-demand printing, biotechnology, and sophisticated robotics.

Embed code:

x
Copy the code below and embed it in yours to show this business model canvas in your website.