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Why Zipdial's Business Model is so successful?

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Zipdial’s Company Overview

ZipDial is an innovative mobile technology company based in Bangalore, India that provides a unique marketing and analytics platform. The company was founded in 2010 by Valerie Rozycki Wagoner, Sanjay Swamy, and Amiya Pathak. ZipDial's platform is designed to leverage the widespread use of mobile phones in emerging markets, particularly those where internet access is limited. The company's services are primarily focused on user engagement, customer acquisition, and analytics. The primary feature of ZipDial's platform is a "missed call" service where users can dial a number and hang up before the call is answered, triggering a return SMS with information or a promotional offer. This innovative approach allows businesses to reach a larger audience and provides a cost-effective solution for customers who may not have access to the internet or sufficient credit to make a call. Business Model: ZipDial's business model is centered around its unique missed call marketing service. Businesses pay ZipDial to use their platform to engage with customers through missed calls. ZipDial's clients include a broad range of businesses, from small local enterprises to large multinational corporations, across a variety of sectors including retail, entertainment, and finance. The businesses can use the platform to run promotional campaigns, conduct surveys, or provide information to their customers. This model allows businesses to reach a wider audience, particularly in regions with limited or costly internet access. The platform also provides businesses with detailed analytics, enabling them to track user engagement and measure the effectiveness of their campaigns. Revenue Model: ZipDial generates revenue primarily through a subscription-based model. Businesses pay a fee to use the platform, with the cost varying depending on the size of the business and the extent of the services used. This subscription fee includes access to the missed call service, as well as the analytics and reporting features of the platform. In addition, ZipDial also offers a pay-per-use model, where businesses are charged based on the number of interactions or engagements generated through the platform. This flexible pricing structure allows ZipDial to cater to a wide range of businesses, from small startups to large corporations, and ensures a steady stream of revenue for the company.

Country: Karnataka

Foundations date: 2010

Type: Private

Sector: Technology

Categories: Communication

Zipdial’s Customer Needs

Social impact:

Life changing: affiliation/belonging

Emotional: provides access

Functional: simplifies, connects, informs

Zipdial’s Related Competitors

Zipdial’s Business Operations


This approach generated money by sending promotional marketing messages from other businesses to customers. When you establish a for-profit company, one of the most critical aspects of your strategy is determining how to generate income. Many companies sell either products or services or a mix of the two. However, advertisers are frequently the source of the majority of all of the revenue for online businesses and media organizations. This is referred to as an ad-based income model.


Cross-selling is a business strategy in which additional services or goods are offered to the primary offering to attract new consumers and retain existing ones. Numerous businesses are increasingly diversifying their product lines with items that have little resemblance to their primary offerings. Walmart is one such example; they used to offer everything but food. They want their stores to function as one-stop shops. Thus, companies mitigate their reliance on particular items and increase overall sustainability by providing other goods and services.

Customer data:

It primarily offers free services to users, stores their personal information, and acts as a platform for users to interact with one another. Additional value is generated by gathering and processing consumer data in advantageous ways for internal use or transfer to interested third parties. Revenue is produced by either directly selling the data to outsiders or by leveraging it for internal reasons, such as increasing the efficacy of advertising. Thus, innovative, sustainable Big Data business models are as prevalent and desired as they are elusive (i.e., data is the new oil).

Customer relationship:

Due to the high cost of client acquisition, acquiring a sizable wallet share, economies of scale are crucial. Customer relationship management (CRM) is a technique for dealing with a business's interactions with current and prospective customers that aims to analyze data about customers' interactions with a company to improve business relationships with customers, with a particular emphasis on retention, and ultimately to drive sales growth.

Data as a Service (DaaS):

Data as a Service (DaaS) is a relative of Software as a Service in computing (SaaS). As with other members of the as a service (aaS) family, DaaS is based on the idea that the product (in this instance, data) may be delivered to the user on-demand independent of the provider's geographic or organizational isolation from the customer. Additionally, with the advent[when?] of service-oriented architecture (SOA), the platform on which the data sits has become unimportant. This progression paved the way for the relatively recent new idea of DaaS to arise.


A digital strategy is a strategic management and a business reaction or solution to a digital issue, which is often best handled as part of a broader company plan. A digital strategy is frequently defined by the application of new technologies to existing business activities and a focus on enabling new digital skills for their company (such as those formed by the Information Age and frequently as a result of advances in digital technologies such as computers, data, telecommunication services, and the World wide web, to name a few).


Freemium is the sum of the words free and premium and refers to a business strategy that provides both free and premium services. The freemium business model works by providing essential services for free and charging for enhanced or extra capabilities. This is a typical practice among many software firms, who offer imperative software for free with restricted functionality, and it is also a popular approach among game developers. While everyone is invited to play the game for free, extra lives and unique game features are accessible only once the player buys.

Market research:

Market research is any systematic attempt to collect data about target markets or consumers. It is a critical aspect of corporate strategy. While the terms marketing research and market research are frequently used interchangeably, experienced practitioners may want to distinguish between the two, noting that marketing research is concerned with marketing processes. In contrast, market research is concerned with markets. Market research is a critical component of sustaining a competitive edge over rivals.

Mobile first behavior:

It is intended to mean that as a company thinks about its website or its other digital means of communications, it should be thinking critically about the mobile experience and how customers and employees will interact with it from their many devices. The term is “mobile first,” and it is intended to mean that as a company thinks about its website or its other digital means of communications, it should be thinking critically about the mobile experience and how customers and employees will interact with it from their many devices.


Subscription business models are built on the concept of providing a product or service in exchange for recurring subscription income on a monthly or annual basis. As a result, they place a higher premium on client retention than on customer acquisition. Subscription business models, in essence, concentrate on revenue generation in such a manner that a single client makes repeated payments for extended access to a product or service. Cable television, internet providers, software suppliers, websites (e.g., blogs), business solutions providers, and financial services companies utilize this approach, as do conventional newspapers, periodicals, and academic publications.

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