The main goal of creating content for your blog or website is to inform and attract your audience. This means that it should be valuable and engaging for human readers. However, it can also be a part of your online marketing strategy, or in other words, your website and its content should also be appealing to search engine robots. Luckily, Google heavily appreciates and favors content created for people.
As a result, it is essential to find a balance between writing human-friendly content and optimizing it for Google rankings. Apart from conducting keyword research and creating a content strategy based on it, there are several more ways to write content that is loved by search engines.
Below, you will find a list of seven ways to create engaging content that will drive more organic traffic, ranging from using catchy headlines, avoiding duplicate content and keyword stuffing to using case studies, and writing unique content pieces. Continue reading to learn more about creating content loved by search engines!
Avoid Duplicate Content
When creating content for Google, it is vital to avoid duplicate content, including near-duplicate articles. Google penalizes websites that use repetitive content, as it negatively impacts the user experience and lowers the website’s overall quality. This is why you should make sure that all of your pages are unique.
For example, if you are writing articles for a public relations agency website, try to diversify the content by using different headlines, images, and different types of content. Avoid using the exact keywords on every page. To avoid creating duplicate content on your website, it is recommended to use the Yoast SEO plugin, which will highlight all the areas that should be improved to make your content unique.
Use Catchy Headlines
A catchy headline is the first thing to keep in mind when writing content for Google. It will catch the attention of your audience and persuade them to read more of your content. However, if you are writing content specifically for Google, you should ensure that it is natural and not exaggerated.
Such a headline should not force your reader to click on it but should make them curious. Content, which attracts attention with its headlines, is referred to as “clickable content.” When writing a headline for Google, use action words like “how-to,” “what is,” etc. In addition, pay attention to the word count of your headline and make it between 4 and 8 characters in length. Make sure that it is short, but at the same time, engaging and informative.
Creating Content That Is Easy to Read
You should always check whether the content you create is easy to read or not. It is essential to avoid using too many headings, sub-headings, bullet points, and lists. Instead, try to create text that flows well and is easy to read. The text should be simple, clear, and concise. There should not be too much jargon or technical terms. You should remember not to overcomplicate things with overly long sentences or paragraphs with too many details.
Using Keywords in a Balanced Way
Keywords are one of the most important elements of content optimization. However, you have to remember that overusing keywords will draw Google’s attention to your content and search queries. This is why you should try to employ them in a balanced way, as they should not be overused. The keyword density depends on the topic of your content, but it should not exceed 2%.
For example, if you are writing a blog post about “how to lose weight,” you can include the keyword “weight loss” in the title or subheadings. Adding too many words and phrases makes it harder for Google to understand what your post is about. Therefore, you should avoid keyword stuffing and overdoing it with keywords; otherwise, your website may be penalized by Google.
Making Your Content Compatible with Different Devices
It is important to realize that when optimizing for Google and trying to rank higher in search results, you should focus on creating mobile-friendly content. This means that your website and its content should be compatible with different devices, including computers, smartphones, and tablets.
The first thing to remember is that Google has a separate index for mobile-friendly websites. This means that if your website is not mobile-friendly, it will not appear in Google’s mobile results. It is recommended to use a responsive design, which automatically adjusts the website to fit the screen size of a tablet or smartphone. You can also check whether your website is mobile-friendly by using Google’s Mobile-Friendly Test Tool.
Cater To the Reader’s Needs
Creating content based on readers’ needs and behaviors is another thing that can help you create content loved by search engines. As mentioned earlier, it is vital to remember that people who choose what they want to read usually don’t want to waste their time reading articles irrelevant to their interests or needs.
When creating content for Google, you should keep this fact in mind and focus on writing engaging and valuable content for your readers. This means that you shouldn’t use aggressive sales tactics but rather try to offer something valuable in exchange for people’s attention. If your article is about something people are looking for, they will lose interest in your site when they can’t find the information they want.
When readers leave your site shortly after landing on it, it is a sign that your content is not engaging and interesting enough – both to you and Google. An increased bounce rate is one of the most common reasons for websites to be penalized by Google, which is why you should make sure that the content you create catches your readers’ attention and holds it until the end.
It is important to remember that you should create relevant, helpful, informative, and easy-to-read content. Therefore, you should avoid using irrelevant information and overdoing it with keywords and technical terms. Instead, you should keep your posts and articles clear and concise so that people can find what they are looking for and quickly read the information provided in the post.
Also, when creating content for Google and people, it is vital to remember that content marketing is not only about writing new content but also about optimizing and promoting the existing content. Make sure that your old content is not forgotten or neglected. You should optimize it, add new images and content, create a link-building strategy that will improve your website’s authority, create social media profiles, and engage with your audience to drive more organic traffic to your website.
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