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Why Beyond Identity's Business Model is so successful?

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Beyond Identity’s Company Overview


Beyond Identity is a leading cybersecurity company that provides passwordless identity management solutions. Established in 2019 and headquartered in New York, USA, the company is dedicated to revolutionizing the way businesses and individuals secure their data. Beyond Identity's groundbreaking technology eliminates the need for passwords, thereby reducing the risk of data breaches and improving user experience. Their products are designed to provide seamless and secure access to any application on any device at any time.

Business Model:

Beyond Identity operates on a B2B (Business to Business) model, primarily serving businesses of various sizes across multiple industries. The company offers its clients a range of passwordless multi-factor authentication solutions that can be integrated into existing security systems. Beyond Identity's innovative technology leverages the power of biometric data and private keys stored in users' devices to authenticate identity, replacing the traditional and often insecure password-based systems. This approach not only enhances security but also simplifies the login process, saving businesses time and resources.

Revenue Model:

Beyond Identity generates its revenue through a subscription-based model. Clients are charged a recurring fee, typically on an annual basis, for access to Beyond Identity's passwordless identity management solutions. The price varies depending on the size of the client's user base and the level of service and support required. In addition to the subscription fees, Beyond Identity also offers premium services such as advanced security features and dedicated customer support, which provide additional revenue streams. The company's focus on continual innovation and customer satisfaction ensures a steady flow of income and a strong customer retention rate.

https://www.beyondidentity.com/

Headquater: New York, New York, US

Foundations date: 2020

Company Type: Private

Sector: Technology

Category: Internet

Digital Maturity: Digirati


Beyond Identity’s Related Competitors



Beyond Identity’s Business Model Canvas


Beyond Identity’s Key Partners
  • Ghostery
  • Google Hosted Libraries
  • HackerOne
  • Beyond Identity was incubated and developed by Team B1 who all worked together on security technology under the leadership of Jim Clark a Silicon Valley legend (founder of Silicon Graphics, Netscape and myCFO)
  • Investors
  • Strategic Partnerships
Beyond Identity’s Key Activities
  • Developments
  • Integrations
  • Deployments
  • Technical assistance
  • Support
  • Operational processes
  • New contracts and agreements
Beyond Identity’s Key Resources
  • A passwordless identity management system
  • Intellectual Property
  • Platform
  • Cloud-based solution
  • A mobile app
  • A web app
  • A global patent portfolio
  • Experienced team
Beyond Identity’s Value Propositions
  • The Beyond Identity Trust Engine is the new foundation of information security that enables the world's largest organizations to stop breaches and improve productivity
  • Replaces passwords and common forms of Multi-Factor Authentication (MFAs)
  • Safe and secure method to authenticate online
Beyond Identity’s Customer Relationships
  • Self-service
  • Automated enrollments
  • Automation
  • Digital
  • Security
  • Convenience
Beyond Identity’s Customer Segments
  • Enterprise
  • Employees
  • Websites
  • Customers
Beyond Identity’s Channels
  • Press
  • APIs
  • Cloud-based services
  • Joint go-to-market activities
  • Self-service portal
  • Technical support
  • Resources
Beyond Identity’s Cost Structure
  • Platform development
  • Maintenance
  • R&D
  • Partnerships
  • IT infrastructure
  • Marketing
  • Headquarter
  • Legal
Beyond Identity’s Revenue Streams
  • Software licensing
  • Services fees
  • Reselling commission
  • Device sales
  • Custom developments

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Beyond Identity’s Revenue Model


Beyond Identity makes money by combining different business models. Below, you will find the list of the different monetization strategies identified for this company:

  • Licensing
  • Software as a Service (SaaS)
  • Digital transformation
  • Customer relationship
  • Data as a Service (DaaS)
  • Corporate innovation
  • Subscription
  • Ecosystem
  • Technology trends
  • Certification and endorsement
  • Knowledge and time
  • Best in class services
  • Data warehouses
Analytics


Market Overview
  • Patterns
  • Sectors
  • Categories
  • Companies
  • Right click on the nodes to explore

Beyond Identity’s Case Study


Beyond Identity's CASE STUDY

Introduction

In a rapidly evolving digital ecosystem, identity management is pivotal in protecting sensitive information. Enter Beyond Identity—a leader in the cybersecurity landscape that has redefined the norms of secure access. Established in 2019 and nestled at the heart of New York City, Beyond Identity has made substantial strides in eliminating the antiquated need for passwords. Through innovative passwordless identity management solutions, they’ve not only enhanced security but also streamlined user experience across the board.

The Unique Edge

What sets Beyond Identity apart from competitors like Okta or Duo is its sheer commitment to a future without passwords. The statistics are startling—81% of data breaches leverage stolen or weak passwords, according to Verizon’s 2021 Data Breach Investigations Report. Beyond Identity’s technology completely sidesteps this vulnerability by employing biometric data and private keys stored securely within users' devices. This method transforms the user authentication process into one that is seamless yet robust, offering unparalleled security.

A Look Into Beyond Identity's Operations

Beyond Identity operates on a B2B model, catering to businesses of all scales across various sectors. Their integration process is smooth and comprehensive, ensuring that their suite of passwordless multi-factor authentication (MFA) solutions meld seamlessly into existing security infrastructures. This provides companies a significant edge in cybersecurity while drastically reducing the time and resources typically spent on managing password-related issues. Our primary revenue stream is subscription-based, reinforcing client relationships with consistently dependable service. Clients are billed annually, and the pricing model varies based on factors such as the user base size and the level of client-specific support and services needed. As part of their premium services, Beyond Identity offers advanced security features, ensuring clients receive maximum value and protection for their investment.

Expert Perspectives

Cybersecurity experts like Bruce Schneier have long advocated for passwordless authentication as the future, noting, "Passwords are a broken system. They're not suitable for today's security needs." Beyond Identity embodies this vision by eradicating passwords and replacing them with secure, user-friendly alternatives. According to a report by Gartner, “By 2025, more than 50% of organizations will adopt passwordless methods for a majority of use cases, up from 10% today.”

Beyond Identity's Impact on Cybersecurity

The approach Beyond Identity takes is remarkable not just for eliminating passwords but for the broader social impact. Data breaches can compromise personal information and even endanger lives in cases of critical infrastructure tampering. On an emotional level, secure access provides peace of mind—an invaluable resource in today’s digital age. Functionally, Beyond Identity reduces risk, integrates easily with existing security platforms, and streamlines the user experience. Beyond Identity’s solution hinges on a few core technologies: biometric data, blockchain, and its unique Trust Engine. Biometrics ensure that identities are authenticated through what users inherently possess – effectively eliminating phishing and other social engineering attacks. The Trust Engine serves as the foundation upon which the system assesses and secures identities, creating a fast and reliable method for online authentication.

Business Patterns and Growth

Beyond Identity exemplifies multiple successful business patterns, including SaaS, Digital Transformation, and Best-in-Class Services. Their licensing agreements and strong strategic partnerships—most notably with Google Hosted Libraries and Ghostery—drive continuous innovation and customer trust. The company's commitment to R&D ensures that they are always a step ahead, anticipating and mitigating new cybersecurity threats. Referencing the Harvard Business Review, "The real competitive advantage in any business is one word only, which is 'people'" (Marissa Mayer). Beyond Identity’s focused investment in an experienced team built under the expert leadership of Jim Clark (founder of Silicon Graphics, Netscape, and myCFO) illustrates this principle.

Customer-Centric Approach

Customer relationships at Beyond Identity are tethered to convenience and security. Automated enrollments and self-service portals make it easier for enterprises to adopt and deploy passwordless authentication swiftly. Technical support is readily available, ensuring minimal disruption and maximum security. Our customer segments range from large enterprises to individual employees, each benefiting uniquely from the service. Notably, the platform offers the scalability required to support vast networks, making it ideal for complex organizations.

Conclusion

Beyond Identity is not just a company but a movement against the vulnerabilities that traditional password-based systems impose. By leveraging state-of-the-art biometrics and private key technologies, they have set a new gold standard in cybersecurity. Their success story is a testament to what can be achieved with relentless innovation, customer focus, and a clear vision for a secure digital future. As we look ahead, Beyond Identity’s journey will undoubtedly serve as a blueprint for future advancements in the cybersecurity industry. For more insights into their groundbreaking technology and services, visit their website at [Beyond Identity](https://www.beyondidentity.com/).


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