This web app uses cookies to compile statistic information of our users visits. By continuing to browse the site you are agreeing to our use of cookies. If you wish you may change your preference or read about cookies


Why Yubico's Business Model is so successful?

Get all the answers

Yubico’s Company Overview

Yubico, founded in 2007, is a leading provider of hardware authentication security keys. The company is renowned for its innovative technology solutions that prioritize security, simplicity, and user convenience. Yubico's primary product, the YubiKey, is a small hardware device that offers a simple and highly secure method of two-factor authentication (2FA) for a wide range of services, including email, social media, and cloud-based applications. The company's mission is to protect online identities and valuable data by making secure login easy and accessible for everyone. Yubico's clientele spans across different sectors, including technology, finance, and government, and boasts high-profile customers like Google, Facebook, and Dropbox. Business Model: Yubico operates on a product sales business model. The company designs, manufactures, and sells its hardware security keys, primarily the YubiKey, to consumers and businesses. Yubico's products provide an additional layer of security beyond traditional passwords, protecting users from phishing, man-in-the-middle attacks, and other common cyber threats. The company also offers software development kits (SDKs) to developers, allowing them to integrate Yubico's security technology into their own applications and platforms. Yubico's business model is centered around providing robust security solutions that are not only highly effective but also user-friendly and easy to implement. Revenue Model: Yubico's revenue is primarily generated through the sale of its hardware security keys. The company offers a variety of YubiKey models, each with its own price point, to cater to different user needs and budgets. Yubico also generates income through its YubiHSM product, a hardware security module for protecting encryption keys. Additionally, the company earns revenue from its YubiEnterprise Services, which provide businesses with flexible purchasing and delivery options, priority support, and training. Yubico's revenue model is thus a combination of product sales and service offerings.

Country: California

Foundations date: 2007

Type: Private

Sector: Technology

Categories: Internet

Yubico’s Customer Needs

Social impact:

Life changing: affiliation/belonging

Emotional: provides access, design/aesthetics

Functional: simplifies, reduces risk, integrates, connects, reduces effort, quality

Yubico’s Related Competitors

Yubico’s Business Operations

Digital transformation:

Digitalization is the systematic and accelerated transformation of company operations, processes, skills, and models to fully exploit the changes and possibilities brought about by digital technology and its effect on society. Digital transformation is a journey with many interconnected intermediate objectives, with the ultimate aim of continuous enhancement of processes, divisions, and the business ecosystem in a hyperconnected age. Therefore, establishing the appropriate bridges for the trip is critical to success.


This pattern is based on the capacity to convert current goods or services into digital versions, which have several benefits over intangible products, including increased accessibility and speed of distribution. In an ideal world, the digitalization of a product or service would occur without compromising the consumer value proposition. In other words, efficiency and multiplication achieved via digitalization do not detract from the consumer's perceived value. Being digitally sustainable encompasses all aspects of sustaining the institutional framework for developing and maintaining digital objects and resources and ensuring their long-term survival.

Make and distribute:

In this arrangement, the producer creates the product and distributes it to distributors, who oversee the goods' ongoing management in the market.

Product innovation:

Product innovation is the process of developing and introducing a new or better version of an existing product or service. This is a broader definition of innovation than the generally recognized definition, which includes creating new goods that are considered innovative in this context. For example, Apple launched a succession of successful new products and services in 2001?the iPod, the iTunes online music service, and the iPhone?which catapulted the firm to the top of its industry.

Technology trends:

New technologies that are now being created or produced in the next five to ten years will significantly change the economic and social landscape. These include but are not limited to information technology, wireless data transmission, human-machine connection, on-demand printing, biotechnology, and sophisticated robotics.

Embed code:

Copy the code below and embed it in yours to show this business model canvas in your website.