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Why CrowdFarming's Business Model is so successful?

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CrowdFarming’s Company Overview


CrowdFarming is an innovative and sustainable agricultural platform that aims to revolutionize the traditional food supply chain. Founded in 2017, the company is based in Spain and operates globally, connecting consumers directly with farmers. The platform empowers farmers to grow and sell their products directly to consumers, eliminating intermediaries and reducing food waste. CrowdFarming offers various products, including fruits, vegetables, grains, and livestock, all grown and raised under ethical and environmentally friendly conditions. The company aims to promote a more sustainable, fair, and transparent food system by enabling consumers to adopt an orange tree, a beehive, or even a sheep and receive the products at home. Business Model: CrowdFarming operates under a unique business model known as "adoption farming." In this model, consumers, also called "CrowdFarmers," can adopt a plant, tree, or animal from a farm of their choice via the platform. Once the adoption is confirmed, the farmer takes care of the adopted unit until it is ready for harvest. The CrowdFarmers then receive their product directly at home, fresh from the farm. This model enables farmers to plan their harvests accurately, reducing overproduction and waste. It also ensures that farmers receive a fair price for their products, selling directly to the consumer without any intermediaries. Revenue Model: CrowdFarming's revenue model is straightforward and transparent. The company generates income by taking a commission from each sale made via the platform. When a CrowdFarmer adopts a unit and pays for the products, a certain percentage of this payment is kept by CrowdFarming as a service fee for providing the platform, handling the transactions, and managing the deliveries. This commission-based model aligns with the company's mission to support farmers and promote sustainable agriculture, ensuring that most of the revenue goes directly to the farmers.

https://www.crowdfarming.com/en

Country: Spain

Foundations date: 2016

Type: Social enterprise

Sector: Consumer Services

Categories: Agriculture


CrowdFarming’s Customer Needs


Social impact:

Life changing: heirloom, affiliation/belonging

Emotional: provides access

Functional: connects, quality, variety, informs


CrowdFarming’s Related Competitors



CrowdFarming’s Business Operations


Agribusiness:

Agribusiness is the manufacturing of agricultural products. Agrichemicals, breeding, crop production (and contract farming), distribution, farm equipment, processing, seed supply, and marketing and retail sales. Thus, the agribusiness system includes all food and fiber value chain agents and the institutions that affect it. The term agribusiness is simply a combination of agriculture and business within the agricultural sector, alluding to the wide variety of activities and disciplines that contemporary food production encompasses.

Collaborative consumption:

Collaborative Consumption (CC) may be described as a collection of resource circulation systems that allow consumers to both get and supply valued resources or services, either temporarily or permanently, via direct contact with other customers or through the use of a mediator.

Community-funded:

The critical resource in this business strategy is a community's intellect. Three distinct consumer groups comprise this multifaceted business model: believers, suppliers, and purchasers. First, believers join the online community platform and contribute to the production of goods by vendors. Second, buyers purchase these goods, which may be visual, aural, or literary in nature. Finally, believers may be purchasers or providers, and vice versa.

Digital:

A digital strategy is a strategic management and a business reaction or solution to a digital issue, which is often best handled as part of a broader company plan. A digital strategy is frequently defined by the application of new technologies to existing business activities and a focus on enabling new digital skills for their company (such as those formed by the Information Age and frequently as a result of advances in digital technologies such as computers, data, telecommunication services, and the World wide web, to name a few).

Ecosystem:

A business ecosystem is a collection of related entities ? suppliers, distributors, customers, rivals, and government agencies ? collaborating and providing a particular product or service. The concept is that each entity in the ecosystem influences and is impacted by the others, resulting in an ever-changing connection. Therefore, each entity must be adaptive and flexible to live, much like a biological ecosystem. These connections are often backed by a shared technical platform and are based on the flow of information, resources, and artifacts in the software ecosystem.

Online marketplace:

An online marketplace (or online e-commerce marketplace) is a kind of e-commerce website in which product or service information is supplied by various third parties or, in some instances, the brand itself, while the marketplace operator handles transactions. Additionally, this pattern encompasses peer-to-peer (P2P) e-commerce between businesses or people. By and large, since marketplaces aggregate goods from a diverse range of suppliers, the variety and availability are typically greater than in vendor-specific online retail shops. Additionally, pricing might be more competitive.

Radical transparency:

The concept of radical transparency, or everyone knowing everything, has the potential to be a significant driver of improved organizational performance. This is especially true for new, fast-growing businesses that are under pressure to achieve aggressive sales targets and keep their investors pleased. In governance, politics, software design, and business, radical transparency refers to activities and methods that significantly enhance organizational processes and data openness.

Sharing economy:

The sharing economy eliminates the necessity for individual asset ownership. The phrase sharing economy is an umbrella word that encompasses various definitions and is often used to refer to economic and social activity that involves online transactions. Originally coined by the open-source community to refer to peer-to-peer sharing of access to goods and services, the term is now occasionally used more broadly to refer to any sales transaction conducted via online marketplaces, including those that are business to consumer (B2C) than peer-to-peer.

Subscription box:

A subscription box is a regular delivery of retail goods to a client. Thus, subscription boxes are both a marketing tactic and a delivery mechanism for products. Subscription boxes are used by subscription-based e-commerce companies, abbreviated subcom, that operates on a subscription-based revenue model. They cater to a diverse client base and address a range of particular demands and interests. Since the subscription box business is still in its infancy, there is little data available. However, between 400 and 600 distinct types of subscription boxes are available in the United States alone, with more known internationally.

Sustainability-focused:

Companies that manufacture fast-moving consumer goods and services and are committed to sustainability do ecological impact assessments on their products and services. While research-based green marketing needs facts, green storytelling requires imagination and location. Employees responsible for the brand definition and green marketers collaborate with product and service designers, environmental groups, and government agencies.

Transaction facilitator:

The business acts as an acquirer, processing payments on behalf of online merchants, auction sites, and other commercial users for a fee. This encompasses all elements of purchasing, selling, and exchanging currencies at current or predetermined exchange rates. By far the biggest market in the world in terms of trade volume. The largest multinational banks are the leading players in this industry. Around the globe, financial hubs serve as anchors for trade between a diverse range of various kinds of buyers and sellers 24 hours a day, save on weekends.

Two-sided market:

Two-sided marketplaces, also called two-sided networks, are commercial platforms featuring two different user groups that mutually profit from the web. A multi-sided platform is an organization that generates value mainly via the facilitation of direct contacts between two (or more) distinct kinds of connected consumers (MSP). A two-sided market enables interactions between many interdependent consumer groups. The platform's value grows as more groups or individual members of each group use it. For example, eBay is a marketplace that links buyers and sellers. Google connects advertising and searchers. Social media platforms such as Twitter and Facebook are also bidirectional, linking consumers and marketers.

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