This web app uses cookies to compile statistic information of our users visits. By continuing to browse the site you are agreeing to our use of cookies. If you wish you may change your preference or read about cookies


Why Indigo Ag's Business Model is so successful?

Get all the answers

Indigo Ag’s Company Overview

Indigo Ag is a pioneering agricultural technology company that is revolutionizing the industry with its innovative solutions. Established in 2014 and headquartered in Boston, Massachusetts, Indigo Ag leverages the power of natural microbiology and digital technologies to improve grower profitability, environmental sustainability, and consumer health. The company's primary offerings include microbial seed treatments, digital agronomy tools, and a grain marketplace. Indigo Ag's mission is to harness nature to help farmers sustainably feed the planet, and it has quickly grown into a global enterprise with operations in North America, South America, Europe, and Australia. Indigo Ag's business model is centered on providing technology-driven solutions to farmers to increase crop yield and quality. The company develops and sells microbial seed treatments that enhance plant health and productivity. It also offers a digital platform, Indigo Acres, which provides farmers with data-driven insights to optimize their farming practices. Additionally, Indigo Ag operates a grain marketplace, Indigo Marketplace, where growers can connect directly with buyers and receive a premium for producing high-quality, sustainably grown crops. The company's revenue model is multi-faceted. It generates income through the sale of its microbial seed treatments and subscriptions to its digital agronomy platform. Indigo Ag also earns transaction fees from the trades made on its grain marketplace. Moreover, the company partners with food and beverage companies, offering them a traceability solution, Indigo Carbon, which allows these companies to source sustainably grown, traceable crops and offset their carbon emissions. This provides an additional revenue stream for Indigo Ag.

Country: Massachusetts

Foundations date: 2014

Type: Private

Sector: Industrials

Categories: Agriculture

Indigo Ag’s Customer Needs

Social impact:

Life changing: heirloom, affiliation/belonging

Emotional: design/aesthetics, provides access

Functional: reduces risk, connects, informs, reduces cost, quality

Indigo Ag’s Related Competitors

Indigo Ag’s Business Operations


A credit arrangement is when a consumer purchases items on credit (without paying cash) and spends the provider later. Typically, trade credit is extended for a certain number of days after the products are delivered. These credits may be deducted from one's tax liability.

Collaborative production:

Producing goods in collaboration with customers based on their input, comments, naming, and price. It represents a new form of the socioeconomic output in which enormous individuals collaborate (usually over the internet). In general, initiatives based on the commons have less rigid hierarchical structures than those found on more conventional commercial models. However, sometimes not always?commons-based enterprises are structured so that contributors are not compensated financially.


Agribusiness is the manufacturing of agricultural products. Agrichemicals, breeding, crop production (and contract farming), distribution, farm equipment, processing, seed supply, and marketing and retail sales. Thus, the agribusiness system includes all food and fiber value chain agents and the institutions that affect it. The term agribusiness is simply a combination of agriculture and business within the agricultural sector, alluding to the wide variety of activities and disciplines that contemporary food production encompasses.

Digital transformation:

Digitalization is the systematic and accelerated transformation of company operations, processes, skills, and models to fully exploit the changes and possibilities brought about by digital technology and its effect on society. Digital transformation is a journey with many interconnected intermediate objectives, with the ultimate aim of continuous enhancement of processes, divisions, and the business ecosystem in a hyperconnected age. Therefore, establishing the appropriate bridges for the trip is critical to success.

Data as a Service (DaaS):

Data as a Service (DaaS) is a relative of Software as a Service in computing (SaaS). As with other members of the as a service (aaS) family, DaaS is based on the idea that the product (in this instance, data) may be delivered to the user on-demand independent of the provider's geographic or organizational isolation from the customer. Additionally, with the advent[when?] of service-oriented architecture (SOA), the platform on which the data sits has become unimportant. This progression paved the way for the relatively recent new idea of DaaS to arise.


A business ecosystem is a collection of related entities ? suppliers, distributors, customers, rivals, and government agencies ? collaborating and providing a particular product or service. The concept is that each entity in the ecosystem influences and is impacted by the others, resulting in an ever-changing connection. Therefore, each entity must be adaptive and flexible to live, much like a biological ecosystem. These connections are often backed by a shared technical platform and are based on the flow of information, resources, and artifacts in the software ecosystem.


Companies that manufacture fast-moving consumer goods and services and are committed to sustainability do ecological impact assessments on their products and services. While research-based green marketing needs facts, green storytelling requires imagination and location. Employees responsible for the brand definition and green marketers collaborate with product and service designers, environmental groups, and government agencies.

Technology trends:

New technologies that are now being created or produced in the next five to ten years will significantly change the economic and social landscape. These include but are not limited to information technology, wireless data transmission, human-machine connection, on-demand printing, biotechnology, and sophisticated robotics.

Product innovation:

Product innovation is the process of developing and introducing a new or better version of an existing product or service. This is a broader definition of innovation than the generally recognized definition, which includes creating new goods that are considered innovative in this context. For example, Apple launched a succession of successful new products and services in 2001?the iPod, the iTunes online music service, and the iPhone?which catapulted the firm to the top of its industry.

Supply chain:

A supply chain is a network of companies, people, activities, data, and resources that facilitate the movement of goods and services from supplier to consumer. The supply chain processes natural resources, raw materials, and components into a completed product supplied to the ultimate consumer. In addition, used goods may re-enter the distribution network at any point where residual value is recyclable in advanced supply chain systems. Thus, value chains are connected through supply chains.

Embed code:

Copy the code below and embed it in yours to show this business model canvas in your website.