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Why Bowery Farming's Business Model is so successful?

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Bowery Farming’s Company Overview

Bowery Farming is a modern farming company that employs innovative technology and sustainable practices to grow high-quality produce in urban environments. Founded in 2015 and headquartered in New York City, Bowery Farming utilizes a unique approach known as vertical farming, where crops are grown indoors in stacked layers, to maximize production efficiency. Their farming system uses 95% less water than traditional agriculture and is completely pesticide-free, providing a sustainable solution for food production. Bowery's produce is grown year-round and is delivered to local grocery stores, restaurants, and food service companies within hours of harvest, ensuring peak freshness and flavor. Business Model: Bowery Farming's business model is centered on the concept of Controlled Environment Agriculture (CEA), which combines agronomy, data science, and automation to create ideal growing conditions for plants. The company uses proprietary software, BoweryOS, to monitor plant health and adjust environmental factors like light, humidity, and nutrients in real-time. This precision farming approach allows Bowery to produce high-yield crops in a smaller footprint compared to traditional farming. The company further differentiates itself by focusing on local distribution, ensuring that their produce is not only fresh but also reduces the carbon footprint associated with long-distance transportation of food. Revenue Model: Bowery Farming's revenue model is primarily based on selling its locally grown, pesticide-free produce to a variety of customers. These include local grocery stores, restaurants, and food service companies who are willing to pay a premium for fresh, high-quality, and sustainably grown produce. The company also generates revenue through strategic partnerships and collaborations with other businesses that align with their sustainable and tech-driven approach. Furthermore, Bowery has the potential to license its BoweryOS software to other vertical farming operations, creating an additional revenue stream.

Country: New York

Foundations date: 2015

Type: Private

Sector: Consumer Goods

Categories: Agriculture

Bowery Farming’s Customer Needs

Social impact:

Life changing: heirloom

Emotional: design/aesthetics, wellness, provides access

Functional: saves time, reduces cost, quality, variety

Bowery Farming’s Related Competitors

Bowery Farming’s Business Operations


Agribusiness is the manufacturing of agricultural products. Agrichemicals, breeding, crop production (and contract farming), distribution, farm equipment, processing, seed supply, and marketing and retail sales. Thus, the agribusiness system includes all food and fiber value chain agents and the institutions that affect it. The term agribusiness is simply a combination of agriculture and business within the agricultural sector, alluding to the wide variety of activities and disciplines that contemporary food production encompasses.

Digital transformation:

Digitalization is the systematic and accelerated transformation of company operations, processes, skills, and models to fully exploit the changes and possibilities brought about by digital technology and its effect on society. Digital transformation is a journey with many interconnected intermediate objectives, with the ultimate aim of continuous enhancement of processes, divisions, and the business ecosystem in a hyperconnected age. Therefore, establishing the appropriate bridges for the trip is critical to success.


A business ecosystem is a collection of related entities ? suppliers, distributors, customers, rivals, and government agencies ? collaborating and providing a particular product or service. The concept is that each entity in the ecosystem influences and is impacted by the others, resulting in an ever-changing connection. Therefore, each entity must be adaptive and flexible to live, much like a biological ecosystem. These connections are often backed by a shared technical platform and are based on the flow of information, resources, and artifacts in the software ecosystem.

Make and distribute:

In this arrangement, the producer creates the product and distributes it to distributors, who oversee the goods' ongoing management in the market.


Companies that manufacture fast-moving consumer goods and services and are committed to sustainability do ecological impact assessments on their products and services. While research-based green marketing needs facts, green storytelling requires imagination and location. Employees responsible for the brand definition and green marketers collaborate with product and service designers, environmental groups, and government agencies.

Technology trends:

New technologies that are now being created or produced in the next five to ten years will significantly change the economic and social landscape. These include but are not limited to information technology, wireless data transmission, human-machine connection, on-demand printing, biotechnology, and sophisticated robotics.

Innovative retail banking model:

The design has no resemblance to a bank but more to a coffee shop. There is free wifi and a large number of iPads accessible for internet use. Automated teller machines (ATMs) are located around the perimeter of the coffee shop, allowing customers to conduct financial transactions. The workforce consists of a mix of coffee shop patrons and banking personnel who circulate and make themselves accessible. If you need services not available through an ATM, fully trained bank personnel can offer all services typically available at a conventional bank branch.

Niche retail:

A marketing strategy for a product or service includes characteristics that appeal to a particular minority market segment. A typical niche product will be distinguishable from other goods and manufactured and sold for specialized purposes within its associated niche market. Niche retail has focused on direct-to-consumer and direct-to-business internet sales channels. The slogan for niche retail is Everything except the brand.

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