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Why Pivot Bio's Business Model is so successful?

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Pivot Bio’s Company Overview


Pivot Bio is an innovative biotechnology company that is revolutionizing the agricultural industry with its groundbreaking microbial nitrogen technology. Established in 2010 and headquartered in Berkeley, California, the firm is dedicated to providing sustainable solutions to farmers worldwide. Pivot Bio's technology harnesses the power of naturally occurring microbes to provide crops with the nitrogen they need, reducing the need for synthetic fertilizers. This not only improves crop yields but also significantly reduces the environmental impact of farming. The company's flagship product, Pivot Bio PROVEN™, is a testament to the firm's continuous commitment to sustainable agriculture and innovation.

Pivot Bio's business model is centered around developing and commercializing its microbial nitrogen technology. The company invests heavily in research and development to continually improve and expand its product portfolio. Its primary offering, Pivot Bio PROVEN™, is sold directly to farmers who apply it to their crops at planting. The product is designed to self-renew and feed nitrogen to crops all season, providing a more reliable and predictable nutrient source than traditional fertilizers.

The revenue model of Pivot Bio is primarily based on the sales of its microbial nitrogen product. The company generates income by selling Pivot Bio PROVEN™ to farmers across the United States. The pricing is on a per-acre basis, which is competitive with the cost of synthetic nitrogen fertilizers. Additionally, as the company expands its product line and enters new markets, it anticipates additional revenue streams. With its innovative and sustainable solutions, Pivot Bio is not only contributing to healthier and more productive crops but also to a healthier planet.

https://www.pivotbio.com/

Headquater: Berkeley, California, US

Foundations date: 2011

Company Type: Private

Sector: Industrials

Category: Agriculture

Digital Maturity: Digirati


Pivot Bio’s Related Competitors



Pivot Bio’s Business Model Canvas


Pivot Bio’s Key Partners
  • Monsanto's Growth Ventures (backed by Monsanto)
  • Collaborators in government
  • Academia
  • Monsanto economics and Electrics Supply
  • The US Department of Agriculture
  • Research institutions
  • Private farmland owners
  • Fertilizer manufacturers
  • Seed companies
  • Corn farmers
  • Business angels and investors
  • Agro-chemical industry
Pivot Bio’s Key Activities
  • Research and development
  • Product testing
  • Marketing
  • Bizdev
  • IP management
  • Operations management
Pivot Bio’s Key Resources
  • Soil Microbes
  • Patents
  • Intellectual property
  • Awards and Media
  • Expertise and Talent
  • Data and Analytics
  • Partnerships
  • Partners
Pivot Bio’s Value Propositions
  • It is trying to replace the synthetic nitrogen fertilizer used in agriculture with nitrogen-fixed in the soil by microbes
  • Pivot Bio PROVEN™ replaces chemical nitrogen fertilizer for U.S. corn growers by applying naturally occurring microbes that adhere to the plant's root system and provide it with the key nutrient throughout the growing season
  • Nitrogen fixation can eliminate nitrous oxide—a greenhouse gas 300 times more potent than carbon dioxide—from being released into the atmosphere
Pivot Bio’s Customer Relationships
  • Farmers will hand over their crops to Pivot Bio instead of applying chemical fertilizers and using traditional soil management techniques
  • Pivot Bio will develop proprietary microbes using synthetic biology techniques
  • Farmers will get a history of data of soil conditions and how the hydrangea microbe performed on similar crops in similar environments
  • A new tool that make it easier for farmers to transition away from chemical fertilizers
  • Pivot Bio has managed to cut nitrogen fertilizer emissions to the air 98 percent
  • Instead of applying chemical fertilizers
  • Pivot Bio's microbes stick directly to the plants' roots and extract nitrogen from the air
  • Pivot Bio eliminates the need for farmers to use chemical fertilizers on their crops
Pivot Bio’s Customer Segments
  • Microbiome companies
  • Agbiotech and food companies
  • Farmers
  • Consumers
Pivot Bio’s Channels
  • Website
  • Social media
  • Content marketing
  • Surveys
  • Field demonstrations
  • Trade shows
Pivot Bio’s Cost Structure
  • R&D
  • Product development
  • Manufacturing
  • Software development
  • Virtual machine deployment
  • Marketing
  • Distribution
  • Taxes
Pivot Bio’s Revenue Streams
  • Seed nutrition (distribution partnerships)
  • Licensing

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Pivot Bio’s Revenue Model


Pivot Bio makes money by combining different business models. Below, you will find the list of the different monetization strategies identified for this company:

  • Solution provider
  • Make and distribution
  • Licensing
  • Agribusiness
  • Sustainability-focused
  • Ecosystem
  • Product innovation
  • Technology trends
  • Data as a Service (DaaS)
Analytics


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Pivot Bio’s Case Study


Pivot Bio's CASE STUDY

Pivot Bio's CASE STUDY

In the evolving landscape of agriculture, few companies have made as significant an impact as Pivot Bio. Founded in 2011 and headquartered in Berkeley, California, Pivot Bio is at the forefront of sustainable agriculture, utilizing biotechnology to revolutionize how nitrogen is delivered to crops. Our objective at Pivot Bio has always been clear: to provide sustainable and innovative solutions to farmers worldwide.

Pioneering Sustainable Agriculture

Pivot Bio's flagship product, Pivot Bio PROVEN™, is a testament to our commitment to sustainability and innovation. This microbial nitrogen technology harnesses the power of naturally occurring microbes to supply crops with the nitrogen they need throughout the growing season. Unlike traditional synthetic fertilizers, which are often unpredictable and environmentally harmful, Pivot Bio PROVEN™ offers a more reliable and eco-friendly alternative.

Understanding the Core Technology

At the heart of our technology is the principle of nitrogen fixation. Traditionally, synthetic fertilizers contributed to large amounts of nitrous oxide—a greenhouse gas 300 times more potent than carbon dioxide (Source: Environmental Protection Agency). By integrating naturally occurring microbes that adhere to plant roots and deliver nitrogen directly, Pivot Bio has developed a system that significantly reduces environmental impact, making farming both more sustainable and productive.

Agriculture's New Frontier

Our market strategy is centered around directly engaging with farmers, who are the end-users of Pivot Bio PROVEN™. Unlike conventional methods, where nitrogen can be washed away by water or taken up unevenly, our product ensures that nitrogen is continuously supplied throughout the growing season. Farmers have reported a marked reduction in reliance on synthetic fertilizers, contributing to healthier crops and, by extension, a healthier planet.

Stats speak louder than words. Studies have shown a significant reduction in greenhouse gas emissions, with Pivot Bio managing to cut nitrogen fertilizer emissions by up to 98 percent (Source: Pivot Bio internal data). This isn't just a statistic; it's a transformational shift towards an environmentally conscious agricultural practice.

Strategic Partnerships

Our success isn't achieved in isolation. We've partnered with industry giants like Monsanto's Growth Ventures, collaborated with government bodies such as the US Department of Agriculture, and engaged leading academic institutions in cutting-edge research. These collaborations enable us to stay at the forefront of innovation and ensure our products are backed by rigorous scientific analysis.

The Revenue Model

Our revenue model is straightforward yet robust. By selling Pivot Bio PROVEN™ on a per-acre basis, we ensure that our pricing remains competitive with traditional synthetic fertilizers. This model not only generates steady revenue but also aligns with our mission to make sustainable farming accessible to all. As we continue to expand our product line and engage new markets, additional revenue streams from seed nutrition and licensing agreements are anticipated.

Customer and Market Impact

So, what does this mean for our customers? For the farmers who adopt Pivot Bio PROVEN™, it means reduced risks and costs associated with synthetic fertilizers. It provides them with a more informed decision-making process backed by a history of soil condition data and microbe performance. The social and environmental impact is immense, as our technology significantly reduces the ecological footprint of farming.

Challenges and Future Directions

Any breakthrough technology comes with its own set of challenges. Establishing farmer trust, navigating regulatory landscapes, and continually improving our microbial formulations are just a few obstacles we consistently overcome. Thanks to our dedicated R&D team, substantial investment in product development, and a clear value proposition, Pivot Bio is well-positioned to meet these challenges head-on.

Conclusion

In essence, Pivot Bio represents more than just an innovative tech company; we're a pioneer in the sustainable agriculture movement. By transforming how nitrogen is delivered to crops, we're not only enhancing crop yield but also taking significant steps towards a more sustainable future. As we move forward, our commitment to innovation, collaboration, and sustainability remains unwavering, promising a greener and more productive tomorrow for farmers and the planet alike.

Visit us at Pivot Bio to learn more about our mission and products.



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