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Why Pivot Bio's Business Model is so successful?

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Pivot Bio’s Company Overview

Pivot Bio is an innovative biotechnology company that is revolutionizing the agricultural industry with its groundbreaking microbial nitrogen technology. Established in 2010 and headquartered in Berkeley, California, the firm is dedicated to providing sustainable solutions to farmers worldwide. Pivot Bio's technology harnesses the power of naturally occurring microbes to provide crops with the nitrogen they need, reducing the need for synthetic fertilizers. This not only improves crop yields but also significantly reduces the environmental impact of farming. The company's flagship product, Pivot Bio PROVEN™, is a testament to the firm's continuous commitment to sustainable agriculture and innovation. Pivot Bio's business model is centered around developing and commercializing its microbial nitrogen technology. The company invests heavily in research and development to continually improve and expand its product portfolio. Its primary offering, Pivot Bio PROVEN™, is sold directly to farmers who apply it to their crops at planting. The product is designed to self-renew and feed nitrogen to crops all season, providing a more reliable and predictable nutrient source than traditional fertilizers. The revenue model of Pivot Bio is primarily based on the sales of its microbial nitrogen product. The company generates income by selling Pivot Bio PROVEN™ to farmers across the United States. The pricing is on a per-acre basis, which is competitive with the cost of synthetic nitrogen fertilizers. Additionally, as the company expands its product line and enters new markets, it anticipates additional revenue streams. With its innovative and sustainable solutions, Pivot Bio is not only contributing to healthier and more productive crops but also to a healthier planet.

Country: California

Foundations date: 2011

Type: Private

Sector: Industrials

Categories: Agriculture

Pivot Bio’s Customer Needs

Social impact:

Life changing:

Emotional: provides access

Functional: reduces risk, reduces cost, informs

Pivot Bio’s Related Competitors

Pivot Bio’s Business Operations


Agribusiness is the manufacturing of agricultural products. Agrichemicals, breeding, crop production (and contract farming), distribution, farm equipment, processing, seed supply, and marketing and retail sales. Thus, the agribusiness system includes all food and fiber value chain agents and the institutions that affect it. The term agribusiness is simply a combination of agriculture and business within the agricultural sector, alluding to the wide variety of activities and disciplines that contemporary food production encompasses.

Data as a Service (DaaS):

Data as a Service (DaaS) is a relative of Software as a Service in computing (SaaS). As with other members of the as a service (aaS) family, DaaS is based on the idea that the product (in this instance, data) may be delivered to the user on-demand independent of the provider's geographic or organizational isolation from the customer. Additionally, with the advent[when?] of service-oriented architecture (SOA), the platform on which the data sits has become unimportant. This progression paved the way for the relatively recent new idea of DaaS to arise.


A business ecosystem is a collection of related entities ? suppliers, distributors, customers, rivals, and government agencies ? collaborating and providing a particular product or service. The concept is that each entity in the ecosystem influences and is impacted by the others, resulting in an ever-changing connection. Therefore, each entity must be adaptive and flexible to live, much like a biological ecosystem. These connections are often backed by a shared technical platform and are based on the flow of information, resources, and artifacts in the software ecosystem.


A formal agreement in which the owner of the copyright, know-how, patent, service mark, trademark, or other intellectual property grants a licensee the right to use, manufacture, and sell copies of the original. These agreements often restrict the licensee's scope or area of operation, define whether the license is exclusive or non-exclusive, and stipulate whether the licensee will pay royalties or another kind of compensation in return. While licensing agreements are often used to commercialize the technology, franchisees also utilize them to encourage the sale of products and services.


Companies that manufacture fast-moving consumer goods and services and are committed to sustainability do ecological impact assessments on their products and services. While research-based green marketing needs facts, green storytelling requires imagination and location. Employees responsible for the brand definition and green marketers collaborate with product and service designers, environmental groups, and government agencies.

Technology trends:

New technologies that are now being created or produced in the next five to ten years will significantly change the economic and social landscape. These include but are not limited to information technology, wireless data transmission, human-machine connection, on-demand printing, biotechnology, and sophisticated robotics.

Product innovation:

Product innovation is the process of developing and introducing a new or better version of an existing product or service. This is a broader definition of innovation than the generally recognized definition, which includes creating new goods that are considered innovative in this context. For example, Apple launched a succession of successful new products and services in 2001?the iPod, the iTunes online music service, and the iPhone?which catapulted the firm to the top of its industry.

Solution provider:

A solution provider consolidates all goods and services in a particular domain into a single point of contact. As a result, the client is supplied with a unique know-how to improve efficiency and performance. As a Solution Provider, a business may avoid revenue loss by broadening the scope of the service it offers, which adds value to the product. Additionally, close client interaction enables a better understanding of the customer's habits and requirements, enhancing goods and services.

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