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Why Ekocycle's Business Model is so successful?

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Ekocycle’s Company Overview


In 2012, will.i.am approached The Coca-Cola Company with a vision of making sustainable living cool. The result was EKOCYCLE, a movement dedicated to inspiring new things made in part from recycled materials. Partnering with iconic brands such as Beats By Dre, New Era, Levi’s, Adidas, MCM and RVCA, EKOCYCLE has created an ever-expanding line of fashionable products as it boldly charts a new course toward a future that is as stylish as it is sustainable.

http://www.coca-colacompany.com/press-center/press-releases/recycling-fashion-william-coca-cola-launch-new-brand

Country: England

Foundations date: 2012

Type: Subsidiary

Sector: Industrials

Categories: Retail


Ekocycle’s Customer Needs


Social impact:

Life changing: provides hope, self-actualization, motivation

Emotional: rewards me

Functional: organizes, integrates, sensory appeal


Ekocycle’s Related Competitors



Ekocycle’s Business Operations


Trash to cash:

Trash to cash may be an extremely profitable business strategy. It entails collecting old goods and repurposing them or reselling them to other areas of the globe. It may be very lucrative for two reasons. The first reason is that most of these goods can be obtained for little or no money, dramatically boosting the profit margin. Furthermore, companies pay to have their garbage collected, which may be a lucrative revenue stream. It may be a double whammy for a business that is compensated to remove debris.

Sustainability-focused:

Companies that manufacture fast-moving consumer goods and services and are committed to sustainability do ecological impact assessments on their products and services. While research-based green marketing needs facts, green storytelling requires imagination and location. Employees responsible for the brand definition and green marketers collaborate with product and service designers, environmental groups, and government agencies.

User design:

A client is both the manufacturer and the consumer in user manufacturing. For instance, an online platform could offer the client the tools required to create and market the product, such as product design software, manufacturing services, or an online store to sell the goods. In addition, numerous software solutions enable users to create and customize their products to respond to changing consumer requirements seamlessly.

Disruptive trends:

A disruptive technology supplants an existing technology and fundamentally alters an industry or a game-changing innovation that establishes an altogether new industry. Disruptive innovation is defined as an invention that shows a new market and value network and ultimately disrupts an established market and value network, replacing incumbent market-leading companies, products, and alliances.

Nonprofit organization:

The nonprofit world rarely engages in equally clear and succinct conversations about an organization’s long-term funding strategy. It works on funds and provides services to the user free of cost. That is because the different types of funding that fuel nonprofits have never been clearly defined. A nonprofit organization is often dedicated to furthering a particular social cause or advocating for a particular point of view. In economic terms, a nonprofit organization uses its surplus revenues to further achieve its purpose or mission, rather than distributing its surplus income to the organization's shareholders (or equivalents) as profit or dividends.

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