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Why Games24x7's Business Model is so successful?

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Games24x7’s Company Overview


Games24x7, established in 2006, stands as a prominent gaming company headquartered in Mumbai, India. Focused on delivering engaging and innovative gaming experiences, the company has positioned itself as a leader in the Indian gaming industry. Games24x7 specializes in creating online skill-based games that cater to a diverse audience, providing entertainment and opportunities for skill development.

Games24x7 is a leading online and mobile games company with a mission to entertain people by creating the best digital entertainment content across the mobile and online ecosystem. They have two flagship brands, RummyCircle and Ultimate Games. RummyCircle is the largest online rummy website in the Indian market, Ultimate Games, on the other hand, is an immersive virtual sports property offering cutting-edge online and mobile gaming content across sports such as Football, Cricket, and Kabaddi.

The business model of Games24x7 revolves around its portfolio of skill-based games, prominently featuring popular titles in the Indian gaming scene. These games span genres such as card games, puzzles, and trivia, designed to appeal to both casual and competitive players. The company strongly emphasizes user engagement and retention, offering a seamless and immersive gaming experience through its web and mobile platforms.

Games24x7 generates revenue primarily through a freemium model, allowing users to access basic game features for free while offering in-app purchases and premium subscriptions for enhanced gameplay, exclusive content, and personalized gaming experiences. Additionally, the company leverages targeted advertising and strategic partnerships to supplement its income streams. With a commitment to pushing the boundaries of gaming innovation and creating a vibrant gaming community, Games24x7 continues to play a pivotal role in shaping the gaming landscape in India.

https://www.games24x7.com/

Headquater: Mumbai, Maharashtra, India

Foundations date: 2006

Company Type: Private

Sector: Consumer Services

Category: Gaming

Digital Maturity: Digirati


Games24x7’s Related Competitors



Games24x7’s Business Model Canvas


Games24x7’s Key Partners
  • Rummycircle.com
  • Games24x7 has partnered with the World Rummy Tournament (WRT)
Games24x7’s Key Activities
  • Product development
  • IT maintenance
  • IT operations
  • Customer service
  • Marketing
  • Legal
  • Financials
  • R&D
Games24x7’s Key Resources
  • Software platform
  • Team
  • Community
  • Brand
  • Legal
  • Licenses
  • Partnerships
Games24x7’s Value Propositions
  • to enable social interactions through games
  • to provide a trustworthy and convenient platform to players across India
  • to create a fun and exciting experience for all of its players
  • to offer a variety of games
  • to provide a platform for users to play games of skill for fun and entertainment
  • to offer a variety of games to players across all skill levels
Games24x7’s Customer Relationships
  • social gaming
  • customer service
  • user experience
  • user interface
  • self-service
  • word of mouth
  • online
  • community
Games24x7’s Customer Segments
  • Massive Multiplayer Online Games (MMOG) users
  • Casual gamers
  • Indians
Games24x7’s Channels
  • Website
  • App stores
  • Social networks
  • Blogs
  • Forums
  • Word of mouth
Games24x7’s Cost Structure
  • IT infrastructure
  • Software development
  • Marketing
  • Customer acquisition
  • Customer support
  • Legal
  • Taxes
Games24x7’s Revenue Streams
  • Game24x7 makes money by charging a small entry fee to the players and retaining a percentage of the entry fees as commission

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Games24x7’s Revenue Model


Games24x7 makes money by combining different business models. Below, you will find the list of the different monetization strategies identified for this company:

  • Freemium
  • Online marketplace
  • Subscription
  • Micropayment
  • Tradeable currency
  • Freemium
  • Pay as you go
  • Experience
  • Digital
  • Customer data
  • Ecosystem
  • Blue ocean strategy
  • Codifying a distinctive service capability
  • Product innovation
  • Corporate innovation
  • Affiliation
  • Referral
  • Mobile first behavior
  • Credits
  • Sponsorship
  • Lean Start-up
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Games24x7’s Case Study


Games24x7's CASE STUDY

Introduction

At Games24x7, we believe in crafting immersive gaming experiences that go beyond mere entertainment. Since our formation in 2006, we have deliberately honed our focus on skill-based gaming, carving out a unique pathway in the saturated gaming arena of India. This case study explores how Games24x7 has grown to become a leader in the Indian online gaming industry, spotlighting the key strategies, business models, and innovative approaches that make us special.

The Genesis of Games24x7

When we launched Games24x7 in 2006, our vision was clear: to entertain people by creating compelling digital content across mobile and online platforms. Fast forward to today, and we proudly host two flagship brands—RummyCircle and Ultimate Games. RummyCircle has established itself as the largest online rummy platform in India, while Ultimate Games has become synonymous with engaging virtual sports, covering Football, Cricket, and Kabaddi.

Understanding the Market and Consumer Needs

The Indian gaming market is diverse and dynamic, home to a consumer base that seeks both casual fun and intense competitive play. Our customers span the gamut of Massive Multiplayer Online Games (MMOG) users to casual gamers. By focusing on skill games, we address multiple facets of consumer needs, from social interaction to the thrill of competition. Social impact plays a significant role in what we offer. According to a study conducted by KPMG (2022), the Indian online gaming market is expected to reach USD 2 billion by 2023, growing at a CAGR of 21 percent. This surge is attributed to increased internet penetration and the proliferation of smartphones, creating a wider audience with an appetite for digital entertainment.

Innovative Business Models

What sets Games24x7 apart is our multi-faceted business model. Our revenue streams are diversified—ranging from freemium, subscription, micropayment, and tradeable currency models to sponsorship and digital marketplace integration. For instance, we utilize a freemium business model where users can access basic game features for free. In-app purchases and premium subscriptions offer enhanced features that deliver an even more immersive experience. This model not only increases our user base but also boosts revenue—a report by Statista (2023) reveals that in-app purchases in gaming apps accounted for about 42 percent of all mobile app revenue globally. Our approach extends beyond just gaming to building a robust ecosystem. By codifying distinctive service capabilities and leveraging product and corporate innovation strategies, we consistently push the boundaries of what is possible. Partnerships also play a crucial role; for example, our collaboration with the World Rummy Tournament (WRT) not only amplifies brand credibility but also offers a international dimension to our gaming portfolio.

Unique Selling Points and Competitive Edge

One of the most compelling aspects of Games24x7 is our unwavering focus on skill-based games, which deliver both entertainment and opportunities for personal growth. Skill games such as rummy and fantasy sports require strategic thinking, practice, and skill, attracting a loyal base of players seeking more than just casual amusement. RummyCircle stands as a testament to this, serving millions of users, facilitating over 10 million games daily (Games24x7 data, 2023). The trust and love we have earned come from our user-centric approach, ensuring a seamless and secure gaming experience. An added layer of security ensures users play with peace of mind—an essential aspect in retaining trust and engagement. Moreover, Ultimate Games offers an immersive virtual sports experience that responds to the burgeoning interest in sports in the country. Harnessing the latest in technology and user interface design, we have created a sporting arena within a mobile app. Our mobile-first behavior aligns with industry trends and user expectations, paving the way for sustained engagement and growth.

The Role of Data Analytics and Community

We take data seriously—both in terms of user behavior analytics and predictive modelling. By leveraging big data, we can anticipate user needs, refine our offerings, and even craft personalized gaming experiences, enhancing both engagement and retention. According to a Deloitte report (2023), companies that invest in data analytics and artificial intelligence experience up to 30 percent higher retention rates. Crucially, community building is at the heart of what we do. We employ a variety of channels to maintain active communication with our users—from social networks and blogs to forums and word of mouth. This community-driven model not only enriches user experience but fosters a sense of belonging and loyalty that extends beyond the screen.

Challenges and Future Directions

Like all industries, the gaming landscape is not without its challenges. Regulatory changes, technological disruptions, and shifting consumer preferences require us to be agile and innovative constantly. However, our foundation of diverse revenue models, community engagement, and unwavering focus on user experience equips us well to navigate these challenges. Looking forward, we are committed to leveraging emerging technologies like AR/VR to further enrich our gaming experiences. We aim to sustain our growth trajectory by continuously evolving, always keeping the user at the center of our strategy. In a nutshell, Games24x7 represents the convergence of skill, technology, and community—a trifecta that has propelled us to the forefront of the Indian gaming scene. As we advance, our mission remains clear: to create unparalleled gaming experiences that entertain, engage, and empower our users. By combining innovative business models with a user-first approach, we are reshaping the contours of online gaming, not just in India but beyond. The journey has only just begun, and we are excited about the endless possibilities that lie ahead.


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