Cultivating the marketing image of the "Lone Rider" for more than a century, Harley-Davidson is a major US maker of motorcycles and seller of heavyweight cruisers. The company offers touring and custom Harleys through a worldwide network of more than 1,400 dealers. The company manufactures and markets six families of motorcycles: Touring, Dyna, Softail, Street, Sportster, and V-Rod. It also makes three-wheeled motorcycles. Harley-Davidson sells attitude with its brand-name products, which include a line of clothing and accessories (MotorClothes). Harley-Davidson Financial Services (HDFS) offers financing to dealers and consumers in the US and Canada.
Vizologi is a platform powered by artificial intelligence that searches, analyzes and visualizes the world’s collective business model intelligence to help answer strategic questions, it combines the simplicity of business model canvas with the innovation power of mash-up method.
Before downloading the canvas, we would like to invite you to our newsletter, from time-to-time we will send you curated content about business strategy