Why Mapfre Group's Business Model is so successful?
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Mapfre Group’s Company Overview
Mapfre SA is a Spain-based company engaged in the insurance sector. The company's activities are divided into four business units: Insurance, Assistance, Reinsurance and Global Risks. The Insurance line offers insurance policies, including life, accident, health, property, casualty and automotive insurance, among others. The Assistance line focuses on developing assistance services for insurance products, including road and travel assistance. The Reinsurance line is responsible for reinsurance activities. The global risks line offers integrated insurance services, such as risk prevention and protection, audit, and control for business customers. In addition, the company is active in the management of pension funds, retirement plans, and investment funds, as well as the provision of healthcare services in Spain. The company operates in Europe, Africa, Asia, and the Americas. It is a parent of the Mapfre Group.www.mapfre.com
Mapfre Group’s Customer Needs
Life changing: heirloom
Emotional: provides access, reduces anxiety, wellness
Functional: reduces risks, quality, reduces cost, variety, saves time, avoids hassles, simplifies, reduces effort
Mapfre Group’s Related Competitors
Mapfre Group’s Business Operations
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