Why Sumitomo Life Insurance's Business Model is so successful?
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Sumitomo Life Insurance’s Company Overview
Sumitomo Life Insurance Company is a mutual life insurance company in Japan, founded in 1907 and headquartered in Osaka. In 2005, the company announced a joint venture with the People's Insurance Company of China PICC Holdings Company. The new company will be called PICC Life Insurance Co. It will sell insurance products, including savings-oriented endowment insurance policies. In 2012, Sumitomo Life decided to become a strategic partner of Bao Viet Insurance from Vietnam by acquiring 18% of the company's shares previously held by HSBC.www.sumitomolife.co.jp
Sumitomo Life Insurance’s Customer Needs
Life changing: heirloom
Emotional: provides access, reduces anxiety, wellness
Functional: reduces risks, quality, reduces cost, variety, saves time, avoids hassles, simplifies, reduces effort
Sumitomo Life Insurance’s Related Competitors
Sumitomo Life Insurance’s Business Operations
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