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Why Moglix's Business Model is so successful?

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Moglix’s Company Overview


Moglix, founded in 2015 by Rahul Garg, is an Indian e-commerce platform that specializes in providing business-to-business (B2B) solutions for industrial products and procurement. Moglix aims to revolutionize the supply chain and procurement processes for businesses by offering a comprehensive digital marketplace for a wide range of industrial and maintenance, repair, and operations (MRO) products. The platform caters to the needs of industries such as manufacturing, construction, automotive, and more, offering a diverse array of products from various brands. Moglix.com is an online platform and a B2B marketplace for industrial products such as MRO, Fasteners, Electrical, Hardware, Pneumatics, Safety Items, Power Tools, and Office Supplies etc. Moglix is a B2B e-commerce company that specializes in procurement of indirect material such as MRO, fasteners, and hardware, electrical, lighting items, and safety shoes and also offers supply chain solutions, online selling, and vendor management. It serves to the industries like Automotive, Oil & Gas, Construction & Infrastructure, Pharmaceuticals, Power, Telecom and Hospitality etc. The business model of Moglix is centered around facilitating seamless B2B transactions for industrial goods. Moglix connects manufacturers, suppliers, and businesses on its platform, enabling them to buy and sell products efficiently. The company earns revenue through a transaction-based model, where it charges a commission or fee for facilitating successful transactions on its platform. Moglix may also generate income through value-added services such as bulk discounts, vendor financing, and supply chain optimization solutions. As a pioneer in the digital transformation of B2B commerce in India, Moglix's commitment to enhancing procurement efficiency and providing a transparent and reliable marketplace has positioned it as a key player in the industrial procurement space.

https://www.moglix.com/

Country: Republic of Singapore

Foundations date: 2015

Type: Private

Sector: Industrials

Categories: Manufacturing


Moglix’s Customer Needs


Social impact:

Life changing: affiliation/belonging

Emotional: rewards me, nostalgia, design/aesthetics, badge value, fun/entertainment, attractiveness

Functional: reduces cost, quality, variety, informs


Moglix’s Related Competitors



Moglix’s Business Operations


Channel aggregation:

Consolidating numerous distribution routes into one to achieve greater economic efficiency. A business model for internet commerce in which a company (that does not manufacture or warehouse any item) gathers (aggregates) information about products and services from many competing sources and displays it on its website. The firm's strength is in its power to create an 'environment' that attracts users to its website and develop a system that facilitates pricing and specification matching.

Brands consortium:

A collection of brands that coexist under the auspices of a parent business. The businesses in this pattern develop, produce, and market equipment. Their strength is in copywriting. Occasionally used to refer to a short-term agreement in which many companies (from the same or other industrial sectors or countries) combine their financial and personnel resources to execute a significant project benefiting all group members.

Ingredient branding:

Ingredient branding is a kind of marketing in which a component or ingredient of a product or service is elevated to prominence and given its own identity. It is the process of developing a brand for an element or component of a product in order to communicate the ingredient's superior quality or performance. For example, everybody is aware of the now-famous Intel Inside and its subsequent success.

Integrator:

A systems integrator is an individual or business specializing in integrating component subsystems into a unified whole and ensuring that those subsystems work correctly together. A process is known as system integration. Gains in efficiency, economies of scope, and less reliance on suppliers result in cost reductions and may improve the stability of value generation.

Spectrum retail:

Utilizes a multi-tiered e-commerce approach. The firm first focused on business-to-consumer connections with its customers and business-to-business ties with its suppliers. Still, it later expanded to include customer-to-business transactions after recognizing the importance of customer evaluations in product descriptions. It now also enables customer-to-customer transactions by establishing a marketplace that serves as a middleman for such transactions. The company's platform enables nearly anybody to sell almost anything.

Ecosystem:

A business ecosystem is a collection of related entities ? suppliers, distributors, customers, rivals, and government agencies ? collaborating and providing a particular product or service. The concept is that each entity in the ecosystem influences and is impacted by the others, resulting in an ever-changing connection. Therefore, each entity must be adaptive and flexible to live, much like a biological ecosystem. These connections are often backed by a shared technical platform and are based on the flow of information, resources, and artifacts in the software ecosystem.

Trading data:

Combining disparate data sets enables businesses to develop a variety of new offerings for complementary companies. Robustness is a property that describes a model's, test's, or system's ability to perform effectively when its variables or assumptions are changed, ensuring that a robust concept operates without fail under various conditions. In general, robustness refers to a system's capacity to deal with unpredictability while remaining practical.

Platform as a Service (PaaS):

Platform as a Service (PaaS) is a class of cloud computing services that enable users to create, operate, and manage apps without the burden of establishing and maintaining the infrastructure usually involved with designing and developing an app.

Transaction facilitator:

The business acts as an acquirer, processing payments on behalf of online merchants, auction sites, and other commercial users for a fee. This encompasses all elements of purchasing, selling, and exchanging currencies at current or predetermined exchange rates. By far the biggest market in the world in terms of trade volume. The largest multinational banks are the leading players in this industry. Around the globe, financial hubs serve as anchors for trade between a diverse range of various kinds of buyers and sellers 24 hours a day, save on weekends.

Online marketplace:

An online marketplace (or online e-commerce marketplace) is a kind of e-commerce website in which product or service information is supplied by various third parties or, in some instances, the brand itself, while the marketplace operator handles transactions. Additionally, this pattern encompasses peer-to-peer (P2P) e-commerce between businesses or people. By and large, since marketplaces aggregate goods from a diverse range of suppliers, the variety and availability are typically greater than in vendor-specific online retail shops. Additionally, pricing might be more competitive.

eCommerce:

Electronic commerce, or e-commerce (alternatively spelled eCommerce), is a business model, or a subset of a larger business model, that allows a company or person to do business via an electronic network, usually the internet. As a result, customers gain from increased accessibility and convenience, while the business benefits from integrating sales and distribution with other internal operations. Electronic commerce is prevalent throughout all four main market segments: business to business, business to consumer, consumer to consumer, and consumer to business. Ecommerce may be used to sell almost any goods or service, from books and music to financial services and airline tickets.

Supply chain:

A supply chain is a network of companies, people, activities, data, and resources that facilitate the movement of goods and services from supplier to consumer. The supply chain processes natural resources, raw materials, and components into a completed product supplied to the ultimate consumer. In addition, used goods may re-enter the distribution network at any point where residual value is recyclable in advanced supply chain systems. Thus, value chains are connected through supply chains.

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