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Oculus VR (simply known as Oculus) is an American technology company founded by Palmer Luckey in June 2012 in Irvine, California, now based in Menlo Park. It specializes in virtual reality hardware and software products. In April 2012, Palmer Luckey announced the Rift, a virtual reality headset designed for video gaming, and launched a Kickstarter campaign in August to make virtual reality headsets available to developers. The campaign proved successful and raised $2.4 Million, ten times the original goal of $250.000. Two pre-production models were released to developers: the Oculus DK1 (Development Kit 1) and Oculus DK2 (Development Kit 2). The consumer product was released on March 28, 2016, with an all-new design incorporating specialized VR displays, positional audio, and infrared tracking system.