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Why Orange Sky Australia's Business Model is so successful?

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Orange Sky Australia’s Company Overview

Orange Sky Australia is a not-for-profit organization, founded in 2014 by Nicholas Marchesi and Lucas Patchett, committed to providing free mobile laundry and shower services to people experiencing homelessness. The organization's mission is to positively connect communities, aiming to make a difference in the lives of those who are often overlooked. Orange Sky Australia operates across the country with a network of vans equipped with washing machines, dryers, and shower units, staffed by a dedicated team of volunteers. The organization not only offers a way for people to wash and dry their clothes but also provides a platform for conversations, fostering a sense of community, and restoring dignity to those who need it most. Business Model: Orange Sky Australia's business model is centered around social impact, with a focus on providing essential services to the homeless population. The organization operates a fleet of vans, each fitted with two commercial washing machines and two dryers, as well as shower units in some vans. These vans visit parks and drop-in centers across Australia, where the homeless population can access these services for free. Orange Sky Australia relies heavily on its volunteer workforce, who not only run the laundry and shower services but also engage the service users in meaningful conversations, helping to combat the isolation that often accompanies homelessness. Revenue Model: As a not-for-profit organization, Orange Sky Australia's revenue model is primarily based on donations and fundraising. The organization receives financial support from individuals, corporate sponsors, and government grants. These funds are used to maintain and expand the fleet of vans, cover operational costs, and support the organization's growth initiatives. In addition, Orange Sky Australia also generates revenue through the sale of merchandise, including clothing and accessories, with all proceeds going directly towards supporting the organization's mission.

Country: Queensland

Foundations date: 2014

Type: Charity

Sector: Consumer Services

Categories: Non-profit

Orange Sky Australia’s Customer Needs

Social impact:

Life changing: affiliation/belonging

Emotional: reduces anxiety, therapeutic value, provides access

Functional: connects, informs, organizes

Orange Sky Australia’s Related Competitors

Orange Sky Australia’s Business Operations

Collaborative consumption:

Collaborative Consumption (CC) may be described as a collection of resource circulation systems that allow consumers to both get and supply valued resources or services, either temporarily or permanently, via direct contact with other customers or through the use of a mediator.


The critical resource in this business strategy is a community's intellect. Three distinct consumer groups comprise this multifaceted business model: believers, suppliers, and purchasers. First, believers join the online community platform and contribute to the production of goods by vendors. Second, buyers purchase these goods, which may be visual, aural, or literary in nature. Finally, believers may be purchasers or providers, and vice versa.

Social stakeholder:

Social responsibility will only be accurate if many managers embrace moral leadership rather than immoral leadership, organizational management, and business ethics that engage morals and values in corporate governance. In a nutshell, it addresses the concept of who or what really matters.


Crowdfunding for charity purposes is a collaborative effort by people to aid charitable projects. Civic crowdfunding is a kind of charity crowdfunding in which money is collected to improve public life and space.


Companies that manufacture fast-moving consumer goods and services and are committed to sustainability do ecological impact assessments on their products and services. While research-based green marketing needs facts, green storytelling requires imagination and location. Employees responsible for the brand definition and green marketers collaborate with product and service designers, environmental groups, and government agencies.

Selling of branded merchandise:

Merchandising, in the broadest definition, is any activity that helps sell goods to a retail customer. At the retail in-store level, merchandising refers to the range of goods offered for sale and the presentation of those products in a manner that piques consumers' attention and encourages them to make a purchase. Like the Mozilla Foundation and Wikimedia Foundation, specific open-source organizations offer branded goods such as t-shirts and coffee mugs. This may also be seen as an added service to the user community.

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