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Why Popxo's Business Model is so successful?

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Popxo’s Company Overview


Popxo is a dynamic digital community platform designed to engage, enlighten, and empower the modern women of India. Founded in 2014, the company has rapidly grown into a premier online destination that offers a wide array of content spanning fashion, beauty, lifestyle, work, and relationships. The platform is uniquely tailored to the interests and needs of its audience, enabling women to connect, share, and learn in an engaging and supportive environment. With a strong presence in major Indian cities, Popxo is committed to delivering high-quality, relevant content that resonates with contemporary Indian women. Business Model: Popxo operates on a content-driven business model. It creates and curates a wide variety of content, including articles, videos, social media posts, and infographics, all tailored to the interests and needs of modern Indian women. This content is made available to users for free, to attract a large and engaged user base. The company also hosts interactive features like quizzes and polls, further driving user engagement. In addition, Popxo leverages its platform to conduct market research, gaining valuable insights into the preferences and behaviors of its target demographic. Revenue Model: Popxo's primary revenue model is based on advertising and brand partnerships. With a large and engaged user base, the platform is an attractive advertising medium for brands looking to reach young, affluent, and digitally savvy Indian women. Popxo works closely with advertisers to create sponsored content and ad campaigns seamlessly blending with its regular content. The company also generates revenue through affiliate marketing, earning a commission for products sold through links on its platform. In recent years, Popxo has further diversified its revenue streams by launching its own line of merchandise and organizing events and workshops.

https://www.popxo.com/

Country: India

Foundations date: 2014

Type: Private

Sector: Information & Media

Categories: Lifestyle


Popxo’s Customer Needs


Social impact:

Life changing: motivation, affiliation/belonging

Emotional: fun/entertainment, design/aesthetics, provides access

Functional: connects, informs, variety, quality


Popxo’s Related Competitors



Popxo’s Business Operations


Advertising:

This approach generated money by sending promotional marketing messages from other businesses to customers. When you establish a for-profit company, one of the most critical aspects of your strategy is determining how to generate income. Many companies sell either products or services or a mix of the two. However, advertisers are frequently the source of the majority of all of the revenue for online businesses and media organizations. This is referred to as an ad-based income model.

Customer relationship:

Due to the high cost of client acquisition, acquiring a sizable wallet share, economies of scale are crucial. Customer relationship management (CRM) is a technique for dealing with a business's interactions with current and prospective customers that aims to analyze data about customers' interactions with a company to improve business relationships with customers, with a particular emphasis on retention, and ultimately to drive sales growth.

Affiliation:

Commissions are used in the affiliate revenue model example. Essentially, you resell goods from other merchants or businesses on your website or in your physical store. You are then compensated for referring new consumers to the company offering the goods or services. Affiliates often use a pay-per-sale or pay-per-display model. As a result, the business can access a more diversified prospective client base without extra active sales or marketing efforts. Affiliate marketing is a popular internet business strategy with significant potential for growth. When a client purchases via a referral link, the affiliate gets a portion of the transaction's cost.

Customer loyalty:

Customer loyalty is a very successful business strategy. It entails giving consumers value that extends beyond the product or service itself. It is often provided through incentive-based programs such as member discounts, coupons, birthday discounts, and points. Today, most businesses have some kind of incentive-based programs, such as American Airlines, which rewards customers with points for each trip they take with them.

Digital:

A digital strategy is a strategic management and a business reaction or solution to a digital issue, which is often best handled as part of a broader company plan. A digital strategy is frequently defined by the application of new technologies to existing business activities and a focus on enabling new digital skills for their company (such as those formed by the Information Age and frequently as a result of advances in digital technologies such as computers, data, telecommunication services, and the World wide web, to name a few).

Ingredient branding:

Ingredient branding is a kind of marketing in which a component or ingredient of a product or service is elevated to prominence and given its own identity. It is the process of developing a brand for an element or component of a product in order to communicate the ingredient's superior quality or performance. For example, everybody is aware of the now-famous Intel Inside and its subsequent success.

Online to Offline O2O:

Online to offline is a term (often abbreviated as O2O) used in digital marketing to refer to systems that entice customers to purchase products or services from physical companies while they are in a digital environment.

Online marketplace:

An online marketplace (or online e-commerce marketplace) is a kind of e-commerce website in which product or service information is supplied by various third parties or, in some instances, the brand itself, while the marketplace operator handles transactions. Additionally, this pattern encompasses peer-to-peer (P2P) e-commerce between businesses or people. By and large, since marketplaces aggregate goods from a diverse range of suppliers, the variety and availability are typically greater than in vendor-specific online retail shops. Additionally, pricing might be more competitive.

Sponsorship:

In most instances, support is not intended to be philanthropic; instead, it is a mutually beneficial commercial relationship. In the highly competitive sponsorship climate of sport, a business aligning its brand with a mark seeks a variety of economic, public relations, and product placement benefits. Sponsors also seek to establish public trust, acceptability, or alignment with the perceived image a sport has built or acquired by leveraging their connection with an athlete, team, league, or the sport itself.

eCommerce:

Electronic commerce, or e-commerce (alternatively spelled eCommerce), is a business model, or a subset of a larger business model, that allows a company or person to do business via an electronic network, usually the internet. As a result, customers gain from increased accessibility and convenience, while the business benefits from integrating sales and distribution with other internal operations. Electronic commerce is prevalent throughout all four main market segments: business to business, business to consumer, consumer to consumer, and consumer to business. Ecommerce may be used to sell almost any goods or service, from books and music to financial services and airline tickets.

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