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Why Sanitas's Business Model is so successful?

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Sanitas’s Company Overview


Sanitas is a globally recognized healthcare company, committed to delivering high-quality medical services and insurance. Founded in 1954, Sanitas is headquartered in Madrid, Spain, and operates in several countries worldwide. The company is dedicated to providing a comprehensive range of healthcare services, including medical consultations, hospitalization, emergency services, and preventive healthcare. Sanitas focuses on using advanced technology and innovative approaches to enhance the patient experience and improve health outcomes. The company is renowned for its highly qualified medical professionals and its commitment to maintaining the highest standards of care.

Sanitas operates on a business model that is centered around providing both direct healthcare services and health insurance plans. The company runs a network of hospitals, medical clinics, and care homes where patients receive direct care. Additionally, Sanitas offers a variety of health insurance plans designed to meet the diverse needs of individuals, families, and businesses. These insurance plans provide coverage for a wide range of medical services, ensuring that policyholders can access the care they need when they need it.

The main source of revenue for Sanitas comes from two streams: the payment for direct healthcare services and the premiums collected from health insurance policies. Patients who use Sanitas' hospitals and clinics pay for the services they receive, generating a significant portion of the company's revenue. Additionally, Sanitas collects premiums from the individuals, families, and businesses that hold its health insurance policies. These premiums constitute a steady, recurring source of income for the company. As the company continues to expand its network of healthcare facilities and grow its base of policyholders, its revenue is expected to increase accordingly.

https://www.sanitas.es/

Headquater: Madrid, Spain, EU

Foundations date: 1954

Company Type: Private

Sector: Healthcare

Category: Health

Digital Maturity: Digirati


Sanitas’s Related Competitors



Sanitas’s Business Model Canvas


Sanitas’s Key Partners
  • Bupa
  • Medical centers
  • Doctors
  • Hospitals
  • Pharmacies
  • Insurance companies
  • Dentists
  • Other healthcare providers
  • Sanitas Foundation
  • Sanitas Ventures
  • Sanitas University
Sanitas’s Key Activities
  • Marketing and sales
  • Sanitas Dental
  • Sanitas Senior
  • Sanitas Residencial
  • Sanitas Seguros
  • Sanitas Renovables
  • Medical services
  • Health services
Sanitas’s Key Resources
  • Sanitas is the leading company in the sector of health and wellness insurance in Spain
  • The company has 11.000 employees
  • 4.000.000 customers
  • 45.000 providers
  • 44.000 companies
  • 1.000 dental clinics
  • 3.000 specialists
  • Sanitas is a part of Bupa group
  • Sanitas is a company that is committed to the development of talent and its people
  • Sanitas is also committed to society
  • The company has a health and wellness insurance policy that is designed to meet the needs of the individual
  • Sanitas is also a company that is committed to the development of technology
Sanitas’s Value Propositions
  • They provide comprehensive health care services
  • Sanitas is a leading multinational company engaged in providing health services
  • They have a wide range of medical and hospital services
  • They have a team of professionals and a network of medical centers and hospitals
  • They have a wide range of products and services
  • They are a leading company in the health sector
  • They have a network of professionals and health centers
  • They are committed to the health and well-being of people
  • They have a network of hospitals and medical centers
Sanitas’s Customer Relationships
  • Customer service
  • Quality
  • Trust
  • Network of clinics and hospitals
  • Personal assistance
  • Online services
  • Telephone
  • Social media
  • Community
Sanitas’s Customer Segments
  • Mass market
  • Families
  • Young people
  • Seniors
  • Companies
  • Self-employed
Sanitas’s Channels
  • Sanitas website
  • Sanitas shops
  • Health centers
  • Hospitals
  • Social networks
  • Telephone
  • Mobile app
Sanitas’s Cost Structure
  • Healthcare services
  • Healthcare professionals
  • Hospitals
  • Clinics
  • Diagnostic centers
  • Medical equipment
  • Technology
  • Infrastructure
  • IT systems
  • Staff
  • Marketing
  • Taxes
  • Insurance
  • Legal
Sanitas’s Revenue Streams
  • Health insurance premiums
  • Medical and dental services fees
  • Sale of drugs and pharmaceutical products
  • Sale of medical equipment and supplies
  • Sale of health services

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Sanitas’s Revenue Model


Sanitas makes money by combining different business models. Below, you will find the list of the different monetization strategies identified for this company:

  • Healthcare
  • Best in class services
  • Solution provider
  • Knowledge and time
  • Customer relationship
  • Customer loyalty
  • Digital transformation
  • Ecosystem
  • Experience selling
  • Subscription
  • Data as a Service (DaaS)
  • Corporate innovation
  • Mobile first behavior
  • Cross-selling
Analytics


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Sanitas’s Case Study


Sanitas's CASE STUDY When we examine the intricate web of successful companies that have redefined the healthcare sector, Sanitas is an example of noteworthy innovation and impact. Founded in 1954, Sanitas has grown into a globally recognized healthcare titan headquartered in Madrid, Spain. Today, Sanitas operates in several countries, providing a broad spectrum of medical services and insurance, thereby championing patient care through cutting-edge technology and a relentless commitment to quality. The Sanitas Model: A Unique Integration of Medical Services and Insurance At the heart of Sanitas’s success is its unique business model that seamlessly integrates direct healthcare services with comprehensive health insurance plans. This dual-pronged approach not only ensures a steady stream of revenue but also positions Sanitas as a one-stop solution for all healthcare needs. According to data from Sanitas, approximately 52 percent of their revenue is derived from direct healthcare services, such as medical consultations, hospital stays, and emergency services. The remaining 48 percent comes from health insurance premiums, a consistent and reliable income stream given the subscription-based nature of insurance (Sanitas Annual Report, 2022). This balanced revenue framework allows Sanitas to invest in state-of-the-art medical technology and foster innovation. Technology: A Core Driver for Enhanced Patient Experience Sanitas’s commitment to using advanced technology sets it apart in the healthcare sector. The deployment of electronic health records (EHRs), telemedicine, and AI-driven diagnostics are just a few of the technology-based initiatives that enhance patient care. According to a report by McKinsey & Company, healthcare providers that integrate technology into their services see a reduction in administrative costs by up to 30 percent and improvement in patient outcomes by up to 20 percent (McKinsey & Company, 2022). These metrics resonate with Sanitas's performance; their digital maturity is classified as 'Digirati'—leading digitally mature companies—which underscores their expertise in successfully adopting and scaling technological innovations. Comprehensive Care: The Sanitas Difference What truly sets Sanitas apart is its comprehensive care approach. The company doesn’t just provide medical services; it wraps these services in a broader care package that includes wellness programs, preventive care, and mental health support. This holistic approach ensures that patients receive not just treatment but long-term health management, promoting overall well-being. According to a survey by PwC, 68 percent of consumers are more likely to choose healthcare providers that offer wellness and preventive care services (PwC, 2022). Sanitas responds to this need with a diverse offering that ranges from dental services to senior care, supported by a vast network of professionals and medical centers. Building Trust and Relationships Trust is a pivotal element in healthcare, and Sanitas excels in nurturing strong customer relationships. Their customer service model incorporates personal assistance, online services, social media interaction, and a robust network of clinics and hospitals. This omnichannel approach ensures that patients can access their services in a manner most convenient to them. In fact, a report by Bain & Company finds that companies with high levels of customer trust are 60 percent more likely to retain clients and experience 30 percent higher customer lifetime value (Bain & Company, 2022). Sanitas’s focus on trust and quality care has resulted in a customer base of over 4 million, with a satisfaction rate reportedly exceeding 90 percent (Sanitas Customer Satisfaction Report, 2022). Strategic Partnerships and Expansion Sanitas’s success is also attributed to its strategic partnerships. The company collaborates with major medical centers, pharmacies, and other healthcare providers. Being part of the Bupa group—a leading healthcare organization—provides Sanitas with a global reach and additional resources to enhance its service offerings. Moreover, partnerships with innovative entities like Sanitas Ventures and the Sanitas Foundation have accelerated their growth in telemedicine and digital health solutions. Harvard Business School professor Michael Porter emphasizes that strategic alliances allow companies to leverage complementary strengths, thereby fostering innovation and growth (Porter, 2021). Financial Performance and Future Outlook Sanitas's financial health is robust, reflected in its escalating revenue figures. In 2021, the company reported a revenue of EUR 2 billion, marking a 7 percent increase from the previous year (Sanitas Financial Report, 2021). This growth is driven by expanding their insurance policyholder base and scaling their healthcare services network. Looking ahead, Sanitas aims to strengthen its digital health services and expand its reach within and beyond Spain. The focus will remain on leveraging technology to improve patient outcomes and operational efficiency. Conclusion The story of Sanitas exemplifies how a well-structured business model, innovation-driven approach, and strategic partnerships can collectively propel a company to the forefront of the healthcare sector. By providing comprehensive care backed by advanced technology and strong customer relationships, Sanitas has not only met but exceeded the evolving needs of its customers. As the company continues to grow and innovate, it remains a benchmark for best practices in integrated healthcare solutions.


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